How To Advertise For A New Business – Free Masterclass: The 3 Key “Ice Burning” Architecture List That Got Me From 0 to 40,000 Email Subscribers (and 10,000 Customers!)
I have seen my fair share of failed companies that had amazing products and services but simply failed with good business sense.
How To Advertise For A New Business
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The only problem: I didn’t know how to market my products and find customers! Starting an online business is only part of the process, you still have to market it.
If I had this guide, my life would be much easier because I would know exactly which online marketing strategies to use.
1. SEO Optimization of Your Content: If you write content on your blog, you will definitely want to optimize your content for keywords. This will get you a lot of search traffic. Need Blog SEO Advice?
2. Create an Attractive Website: A highly attractive website helps you build a brand that stands out and creates a good + professional first impression. If you need a website but still haven’t managed to get your dream website, check out your awesome website, a made-for-you website kit that comes with a premium div theme at a fraction of the cost.
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3. Create Social Media Profiles: Today, even your grandma needs a social media presence to see if a business is legit. Not to mention, social media is a great place to market your business.
4. Build a mailing list: Building your mailing list is important. Seriously. just do it. Here are some related posts if you need some convincing/help with this:
5. Link your personal Facebook profile to your Facebook business page: This will do a few things. Your personal contacts will see your activity and can give you references. Also, when you interact with other Facebook Company Pages or in Facebook Groups, they access your profile in an effort to learn more about your business. You can do this by adding your Facebook business page as your current location and setting its privacy to public.
6. Go to Facebook Live/Periscope/Other Live Broadcast Tools: In today’s noisy internet world, going LIVE cuts out all the noise, allowing you to interact with your audience faster. And that’s what you want, right?
Ways To Advertise Your Business For Free On The Internet
7. Hold a webinar: Online workshops are a great way to warm up cold traffic and market your products and services. (Sideplug: My webinar “3 Key Strategies to Increase Your Blog Traffic and Email List” is exactly what you’re going to love!)
8. Have a Viral Giveaway: Not just a giveaway: Your giveaway should have a viral element. Give more points to people who share the gift. If your prize is truly valuable, your business can explode.
9. Ask for references from previous clients: People always trust their family and friends with any ad they see. This is a free and fast way to get more customers. The problem is: you? 😉
10. Put a video on your gift: in minutes you can tell a new person 1) what you do 2) how you can help them 3) and why they should buy it. Use video as marketing material – like advertising – on your social media profiles to engage your audience.
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11. Create an infographic and share it: Well-designed infographics are in high demand. Create engaging content, pin it on Pinterest, share it on multiple online communities. Infographics are more likely to go viral.
12. Join Facebook/Linkedin Groups: The effectiveness of this depends on the industry you are in. Join a group with many customers, this will help you understand the problems customers are facing. You can also interact directly and promote your business to members.
13. Share on Google+ Communities: Google+ may be more or less dead, but Google+ communities are still very much alive. Depending on your location, this may or may not work for you. Google+ communities work like Facebook groups: your ideal customers could be there.
14. Go to Twitter and start talking to people: Use the search bar and find people tweeting with relevant keywords related to what you are doing. Tap Reply. Bam.
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15. Start joint ventures with other people in your niche: These people should preferably be non-competitors – you can share your audience and grow together. For example, you can get someone with a large audience to host a joint webinar with you and then offer your awesome free affiliate webinar service.
16. Join someone’s program and become a star student – they will have an incentive to promote and refer you because it puts them and their product in a good light.
17. Don’t hesitate to give credit to your competitors (or anyone else): If you’ve tried a different method someone taught you and seen success, let them know. Be recognized!
18. Become a guest instructor in someone else’s program: This demonstrates your expertise and positions you as a leader in your field. You can also promote the product/service you offer as a guest instructor. For example, if you’re a lawyer, you can teach people how to protect their legal rights… and then sell model contracts or advice.
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19. Have social sharing plugins on your site: Ask people to share your content. Often people don’t share because they think you don’t want their small share. Make it clear that your business will survive on those actions and ask for them. Some free options are Sumom or Shareaholic, but I personally use Social War and love how easy it is. If you are looking for a reliable social sharing plugin 🙂 I highly recommend Social War.
20. Create giveaways and repeatedly ask people to share: If you create something great, people will naturally want to give back by sharing your work with the world. Focus on creating a great lead magnet.
21. Run a Free Trial: Create a practice trial (for example, a 7-day free trial to start blogging) to engage your audience, which you can then offer them a product to.
22. Give freebies to get people to call your class/with you for free: Most people are afraid to give freebies because they fear it will “detract” from their brand. Let me ask you: would you rather be invisible or would you rather help someone and make them brag about you? When you’re just starting out and can’t get anyone to pay you *yet*, I find it smart to offer refresher sessions, get people’s votes, give lots of testimonials to make sure they know your stuff. You will naturally refer new clients, PLUS you will have testimonials to show to potential clients. The only cost? Your time or the value of your product.
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23. Use the holidays to boost sales: People are interested in buying and this gives them a natural deadline to buy!
24. Access directories like Yelp and Google Places: This is a must if you are an offline business to market your business online.
25. Paid Social Media Traffic: Can’t wait for organic traffic or word of mouth to increase? Paid traffic is the fastest and most efficient way to market your business. If your layouts and offers are right, you can have a profitable business by tomorrow. There are many different ways to do this on social media: Facebook ads, Twitter ads, popular pins, etc.
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Social Media Marketing For Businesses
26. Other Paid Ads: There are other ways to get paid traffic besides social media. Some examples: Google Adsense, banner ads, etc.
27. Create Your Own Affiliate Program: This is a great way to get more customers – get it
28. Guest Posts on Big Sites: Guest posts on big sites, let you attract someone else’s large audience. Also, guest posts have a relatively long shelf life. As long as the post is active, you get subscribers from the guest post.
30. Create a summary of the content, email it to these influencers, and share it with their audience.
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31. Whenever you do something new, throw a big launch party – it creates buzz, draws people’s attention to you, and puts you on the radar of potential clients.
32. Repost Your Content on Medium: Medium is a great platform to share your ideas, and once you post them on your website, you can repost your posts to get more eyes on your content.
33. Use Wisastamp and Update Your Email Signature: Wisestampacts as a target billboard for your business every time you send or reply to emails.
34. Be friendly with
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