Category Archives: Sales

How to Build a Tiered Sales Compensation Plan for Maximum Motivation

By | July 12, 2025

How to Build a Tiered Sales Compensation Plan for Maximum Motivation A well-structured sales compensation plan is essential for motivating sales teams to perform at their best. A tiered sales compensation plan, in particular, can be an effective way to incentivize sales representatives to meet and exceed their sales targets. In this article, we will explore the key… Read More »

The Psychology of Decision-Making in B2B Buying Committees

By | June 29, 2025

The Psychology of Decision-Making in B2B Buying Committees: Understanding the Dynamics of Group Decision-Making In the world of Business-to-Business (B2B) commerce, purchasing decisions are often made by a committee of stakeholders, each with their own unique perspectives, biases, and priorities. This collective decision-making process can be complex and challenging to navigate, making it essential to understand the psychology… Read More »