What You Need To Know To Start Your Own Business – You have an idea. You have a theme. You have a theme. You have an itch to talk about something you love and starting a podcast is a great way to do that.
However, you shouldn’t start your podcast without thinking about a few important things beforehand. Even if your show is just for fun at first, you probably want to give it the best possible chance to succeed.
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A little planning before you start can make all the difference between a show with no audience, and one with a large audience of fans.
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The first thing everyone will ask when you start promoting your podcast is, “What’s it about?” You need to be clear about the focus of your show if you hope to grow a loyal following.
You want to choose a subject that you already know and/or are interested in. Then ask yourself, what unique perspective can you offer? Before you jump into recording an episode, know exactly what you’re focusing on.
Another important question to ask when starting a podcast is is this a good enough content generator? Some topics may seem exciting at first, but when you start to consider what sections you can create around them, you may find that you need a different topic.
Finally, can you edit your theme? It’s important to jump into something specific, but not hold it loose. For example, parenting is fine to talk about, but it can be too broad to get – and keep – an audience.
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When you focus on your audience, you will feel like you are speaking directly to them. They do not say that the wealth is “in the creeks”! In other words, the more specific your niche, the easier it will be to create the perfect segment for your target audience.
For example, instead of using a broad topic of parenting, niches for this course might be: parenting children with special needs, parenting without yelling, outdoor parenting, managing your own needs while parenting… you that gets the point.
Now take some time to think about your topic. Is it broad or specific? To determine if it is too broad, grab a piece of paper or open a word processor and start writing a list of topics related to your current topic.
If you do this and find that too many topics come to mind, it may be a sign that you need to think more about the topic of your podcast. On the other hand, if you can’t think of any additional ideas, you may want to have a slightly broader topic.
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Who are you talking to? Why? Just as a business owner wants to identify their ideal customer, you need to know who the perfect person is with whom you want to share your message.
When you think of one ideal person instead of a group of people, it simplifies the process of curating content for them that they want to hear. The things you should ask yourself when creating your audience identity are:
The more specific you can be here the better because the answers to these questions may be your material for the first several chapters. Which brings us to the next section.
Now that you have narrowed your focus to one topic, can you create multiple topics within your topic to discuss at length?
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Try running a list of section topics to make sure you have enough to say. If you can’t get enough material, you may need to choose a broader topic.
To help you brainstorm, consider all aspects of your topic. If your topic is something like parenting abroad that we talked about earlier, consider everything your audience might want to know about it.
A good place to start when thinking about your topic is to look at books and blogs on the subject. Look specifically at the table of contents in your subject book. They are great for inspiration.
There are several formats a podcast can take. Your format can be educational, narrative (fiction or fiction), conversation, or interview. You can host your own podcast, or you can have multiple hosts.
A trend we see today in the world of podcasting is to create a show with friends or even a group of people. The great thing about starting a podcast with friends is that not only can you share the startup costs, but you can also add variety to your show.
Having multiple hosts can add interest and attract a large audience. That’s why shows like The View are so popular. Viewers have their favorite guests, and each one brings something different to the table.
Maybe you have a friend, family member, or colleague who is just like you. Starting a podcast can be a fun way to explore your interests together, and maybe make some money along the way.
You don’t need to have other people on the show to be successful. Maybe your show is sitting in front of a microphone telling a story, or teaching your audience something new.
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If you’re going to host a podcast on your own, all the work will fall on your shoulders initially. That is, if there is no company backing your show from the start. You need to come up with all the ideas for the show, create the content, and then sell them.
This format is great for podcasters who want to dip their feet into the world of podcasting before jumping in with both feet. Then again, fiction and non-fiction storytellers can produce dozens of episodes on their own and grow a fan base.
➡️ If you decide to use the interview format, think about who you can interview, and draw up a list of people to talk to.
If you want to do an interview podcast, create an interview wishlist. Think of all the people who might have something to say about your topic, and start gathering their information.
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In fact, go big on your interview wish list! You never know who will say yes to you, and the more guests you have, the bigger your potential audience to promote your show.
💡 Pro Tip: Four great places to start looking for hosts are other podcasts, blogs, YouTube and HARO.
HARO stands for Help and Reporter Out, and podcast hosts can sign up as reporters on the platform to find guests for future shows. This is an unregulated source of podcasters that aren’t full of hosts yet, so it can be a great place to find experts to interview.
Network with other podcasters, bloggers and vloggers to find out who would be the best guest on your show. One thing you can do when networking is to try to be a guest on other people’s shows. Not only will this help you stay on the radar of other podcast hosts during your guest spots, but it’s also a great way to promote your own show.
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Think about what topics they can talk about, and start designing your presentation around those topics. As soon as you are ready, start communicating and arranging your interviewer.
Sound quality is essential to a good podcast. If people hear too much noise or your voice is slurred, they will leave.
There are too many podcast fish in the sea. You need to make it easy for people to listen. Although you can record podcasts with your computer’s microphone, you’ll get better sound from a high-quality microphone and headphones.
Also, you need to find a podcast host that suits your needs. Believe it or not, to get your podcast episode on iTunes, Google Podcasts, and other outlets, you need a host for your episode.
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With , all you have to do is upload your audio through your browser, and we automatically create and update your podcast feed.
There are many free and paid options for recording and editing software. Your computer probably already has Record It, or if you have a Mac, you have iMovie or GarageBand.
Before your first audition or recording session, you’ll want to practice with your recording and editing software. Find tutorials online and learn all you can about the process. Then, record exercise sessions on your own and with friends or family.
Remember, these workouts don’t have to see the light of day. Although it can make for great bloopers if you want to create such an episode for your fans. The goal is to become comfortable with speaking and recording, as well as editing. That way when you’re ready for the real thing, it won’t be so scary.
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