Most Effective Advertising For Small Business – We’ve all been there – that wall that seems to drain all of your magical creative marketing juices. Suddenly you feel like Peter Pan without his pixie dust. but do not worry ! All you need is a little help to get your marketing strategy back on track.
And guess what? We’ve got 64 creative marketing and advertising ideas and tips to help you break through that brick wall, generate more leads, and increase your online sales. Lets start.
Most Effective Advertising For Small Business
If you’re really looking to grow your Twitter followers, you can’t be afraid to get a little cheeky. Speaking at a conference? Insert your Twitter ID into the slideshow (hell, keep it in the corner for the entire presentation). Are you ordering a new business card? Better include that adorable bunch!
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If you want to increase your followers on social media, you need to be an active participant in the community. This means posting regularly and participating in fun weekly social media traditions that already have a loyal following. Show the kids how hip you can be! Get 100+ creative hashtags for every day of the week here.
Instagram Stories are 24-hour mini-albums for your account where you can add images, videos, text, stickers, and other special effects throughout the day. This is a popular type of Instagram media where you can be spontaneous and creative without worrying about perfection. The idea is to be clear and raw!
Don’t underestimate the value of this image sharing site. Publish your most powerful visual assets (templates, infographics, etc.) on Pinterest and link them to your web pages for heavy traffic.
Characteristic Follow your competitors and see what they post and which of their posts get the most shares and likes. See what works and learn from them.
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And do IRL marketing. Go old school with flyers and posters at local cafes, plaster the sidewalk. This strategy is most effective for local businesses, but it can work for anyone.
Try to get permission to decorate the side of an important building with a large mural. Murals can make great marketing campaigns.
Use some imagination and think about how you can use your urban environment for magical marketing potential.
Living in the city means unique marketing opportunities you won’t find anywhere else. Their secret is that you have to be creative to take advantage of these opportunities.
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Photo contests are great for several reasons – they’re relatively easy to enter (anyone with Instagram and a few seconds to spare can submit), and they also provide sponsors with a great form of user-generated content. It can be reused and implemented. in another place
Check out Harpoon Brewery – they have mastered the art of photo contests. (And click here for more Instagram marketing ideas.)
Fewer people participate in video contests, but you are more likely to receive higher quality content because creating a video requires more user effort. This type of content can be very valuable to businesses, especially when you have talented filmmakers creating video content just for you!
Contests get a lot of entries because they’re so easy to enter (just a click of a button in most cases). The cool thing about polling contests is that you can use the data from the polls to create a mini data study. Share what you’ve learned in a blog post!
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Post a photo and ask users to submit their best caption – this type of contest can be a lot of laughs.
The most traditional of contests, sweepstakes/giveaways are a tried and true classic. They are simple and quick to understand. Plus, it’s easy to request an email subscription as part of the submission form.
Like many of them, they tend to refer to sites and forums for suggestions. There is almost always a sweepstakes/contest community section where you can add your own contest to the mix.
I have seen contests where 90% of the traffic comes from these types of sites. Granted, these aren’t always the most qualified leads, but it’s a good strategy if you value quantity over quality. Start posting to Slickdeals and go from there. This can be a great form of marketing for restaurants.
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Adding a relevant (and unique) hashtag to the contest will help you keep track of entries and make them easier to find and organize. Plus, they’re just plain fun.
This means if you have an entry form on a website, add “share this contest” buttons or encourage social sharing in general. The more people who know about your contest, the better (for you anyway)!
If you reward users for sharing your contest news via social media, they will be much more likely to submit. Tools like Rafflecopter make it easy to give users additional entries for different actions (eg joining a mailing list = +5 entries. Twitter share contest = +2 entries).
Remember that you already know that your email subscribers love and are interested in what you have to offer. If you’re running a contest for a free year of your software, you know your subscribers will want to enter!
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If you run a photo contest through Instagram, make sure you always promote the contest on Facebook, Twitter, Pinterest, etc. You want all your subscribers through
Whatever your small business idea is, you need content marketing to get the word out. Try a few.
The best content is the one that speaks to your core audience. Understand your customer: know their pain points, what motivates them and what keeps them up at night. Killer content answers your audience’s needs and concerns!
People get tired of text very quickly! Having images that break up your paragraphs of text is essential to keep your visitors reading. Don’t overlook the importance of a visual element, even in blog posts that are mostly text-based. You can see some examples of highly visual business blogs here.
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While the idea of creating a top-notch infographic may seem daunting, it doesn’t have to be difficult. You don’t need fancy software – in fact, you can create a decent infographic using just Powerpoint. There are many infographic guide templates to get you started. Speaking of…
Templates are another powerful form of visuals that visitors find very useful. Templates serve as a visual framework that can help users create custom parts without starting from scratch. Take this landing page template as an example – it explains the basic layout and basics and allows users to understand the landing page essentials before creating their own template.
Infographics’ less interesting cousins, individual charts and tables, still hold their own as great pieces of visual content. They may not be as impressive as infographics, but they take much less time and effort to create and are still shareable, so don’t be afraid to use them freely. For visual learners, a graph will be much easier to interpret than a piece of text and numbers. It’s sure to appeal to all types of learners!
Video is an incredible marketing strategy to promote a new product or service, or to grab and hold the attention of users. The retention rate of visual information can reach 65% compared to 10% for textual information. Additionally, customers who watch product videos are much more likely to convert than those who don’t. Video content is a powerful tool, whether you want to show how your product works IRL or to educate your visitors.
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Hitting a wall of content ideas? For a simple content marketing solution, collect interesting statistics on a topic related to your business and create a blog post about what you learned. It’s easy to create huge statistical lists and it’s very shareable. Plus, some of the craziest stats can lead to other content ideas like…
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Controversial content always attracts attention, but it’s not for the faint of heart – playing with fire can get you burned! Rather than stir up controversy yourself, the safest course may be to respond or respond to the broader industry debate with your own commentary.
If you’re doing something new with it, it’s quite easy to borrow content from other sources. For example, consider our guide to the best Reddit SEO AMAs. The content we quoted was originally posted in various Reddit community threads. We’ve taken what we consider to be the “best” Q&A sections from various topics and put them together to create a great SEO tips guide. It’s much easier for SEO-savvy users to read this new post, rather than scrolling through various Reddit threads. Note: Always play it safe by giving credit where it’s due.
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Another great content marketing idea is to interview industry thought leaders with specific questions and share their answers in a blog post. For example, our interview with industry experts about the future of page rank. This type of content is well done, and it’s always interesting to see where industry experts agree and where they don’t. One great thing about sharing expert opinions – the odds are high
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