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How To Start Online Jewellery Business From Home
Jewelry is one of the most popular things to make and sell online. Maybe you are challenging yourself but have a great online business idea and an existing audience and are looking for an innovative way to make money.
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Whatever your motivation or skill level, understanding how to start a successful jewelry business at home or anywhere comes with its own set of considerations and complexities.
One of the first questions you ask yourself: okay or modern? Or maybe your interest lies somewhere in between. Each category has its own materials, production process, price point and customer profile:
Once you’ve narrowed down the broad category of your startup jewelry business, it’s time to create a niche for your products. Start by identifying your ideal customer (classic, trendy, bridal, socially conscious consumers, etc.) and decide if your products are appropriate (wedding, party, everyday, etc.). This will determine how you will market it to your target audience.
Researching directions is one way to determine (and validate) the direction you’ve chosen, and it’s an important step when understanding how to start an online jewelry business. Read fashion and jewelry blogs and posts and follow influencers on the site to stay updated on the latest trends for each upcoming season. With Google Trends, you can also see a broad global search volume for a specific term.
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Instead, you might look at neighboring trends or consumer habits, such as an appetite for customizable experiences like engraving or ethically sourced materials.
But business owners don’t just have to follow trends – you can also use your jewelry business to start your own business. So does Biko founder and designer Corinne Anstopoulos, launching her collection based on personal style.
“It felt like, just by accident, I had accidentally found a market for something new,” she says. “But it was just my taste.” When it was fired, Corine had a coppery finish. “No one else was doing that,” she says, noting that shiny silver was the trend at the time.
Now, although its collections evolve according to the trends in the jewelry industry every year, the common denominator is the distinctive look that defines its brand and ensures repeat business.
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Success as a beginner in any aspect of the fashion industry depends on a strong aesthetic, unique design and consistent branding. Before hiring a designer to develop branding and individual pieces, business owners should do some exercises to determine your overall signature style.
Camille Enrico jewelry is known for its unique blend of metals and textures – giving each piece instant recognition and cohesion with the rest of the designs.
Depending on how you want to get inspired, you can put up Pinterest boards, design your own digital mood boards, use a mobile app to design jewelry, or even collect inspiration physically on a bulletin board or in a sketchbook.
Choose images, colors and textures from nature, architecture, fashion or travel, and decide which themes. Never stop inspiring, says Corinne. “I’m always drawing inspiration and collecting inspiring images, no matter where I am.”
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Creator Josie Pollard describes mood boards as “a great way to plan ahead, create an aesthetic, remind you of your goals and give you lots of inspiration.”
Remember that the brand is different from the brand. A brand is your voice, your message, your vision and your brand story. It tells potential customers how they feel about your products. Fashion purchases are often emotional, and emerging brands can win over customers by connecting on a personal level, even through something as simple as a brand name. Tell your story through your about page, include yourself in your social media posts and share the process and inspiration behind your designs.
The next part of how to start a handmade jewelry business is branding. Branding refers to the more tactical elements that represent your brand visually – your logo, packaging, business cards and your website.
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Once you’ve established the aesthetic of your products, chosen a business name that resonates with your audience, and established your customer profile, it should be easier to determine the overall look that will define your brand. This is an essential step, even for small businesses, so don’t rush it.
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You don’t need to build an expensive and complicated website if you want to know how to make jewelry a successful business. On the low-cost end, you can create a store with a free theme and develop the logo yourself with a free online logo maker. We also have resources to help come up with domain name ideas if you also need some inspiration.
Keep in mind that you’ll still want to set aside a portion of your budget for professional product photos. We will discuss the importance of jewelry photography later in this post. With these tools, it’s easy to learn how to start a jewelry business at home.
For larger budgets, work with a designer to translate your vision into a complete branding package for your business—from the logo and website to packaging and marketing materials. Look at the portfolios of design experts to find a designer whose work matches your tastes.
A formal business plan may not be necessary if you do not pitch your idea to investors or seek other forms of outside funding initially. However, checking out some business plan templates can be a good exercise to help you understand your target customer, objectives, business model, costs and growth plan. It is also useful when learning how to run a jewelry business.
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What do you need to understand how jewelry is made? How you develop your products—by hand, in a factory, in-house, or outsourced—depends on the complexity of the design, price point, materials, and skills required. In this section, we will discuss how to make jewelry in four ways:
Fine and unique jewelry making (OOAK) can be one of the most engaging, personal and versatile production methods out there. Depending on the materials and design, some of the OOAK and fine jewelry production methods require specialized training/certification and expensive equipment. If you want to learn how to start a handmade jewelry business, you may need to learn some of these methods, including:
If you’re not sure which path you want to take, consider starting with free online tutorials. Once you know the field you want to study, you can invest in paid classes or an apprenticeship under the supervision of an experienced tradesman to expand your skills.
If you want to know how to start a handmade jewelry business without investing time and energy in new skills, there are other options. Handmade fashion jewelry often involves the assembly of existing elements – such as chains, wire, beads, molded pendants, and so on – and requires no special training or equipment other than basic hand tools.
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This type of business is easy to scale, because you can buy items in bulk and have molds created for assembly by hired production staff.
If design and production are two elements of your business that bring you joy—and it’s not the actual work of how to make jewelry—outsource or hire other roles to help you expand the creative work. Beko’s founder, Corinne, reaches out to local universities through popular fashion communication programs to find her interns. “I’m never looking for anyone interested in design,” she says. “What I need is someone to help me free up my time so I can plan more.”
Instead of making jewelry with your own hands, you can make your designs by someone else. This is not ideal for fine, custom or OOAK jewelry, but can be cost effective for larger quantity produced fashion jewelry. There are two main options for outsourcing to wholesale suppliers, if you want to know how to start a jewelry business at home:
Accurate sketches or 3D renderings of your designs are essential if you are outsourcing to a manufacturing company. There are several options, depending on your skills and budget:
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The most hands-off production method involves uploading your designs to a print-on-demand application. Your original designs are 3D printed or recreated in stainless steel, wood, plastic, gold or silver and shipped directly to your customers.
If you choose to make jewelry at home, you will need a workshop space for you and your team. When setting up the site, consider the following:
“The jeweler’s seat, the flexible shaft and your safety will be the most important considerations,” says Gillian, founder of Canadian jewelry brand Hawkly. “The flexible shaft is a great, versatile tool that you can use for drilling, finishing and polishing pieces.” She also recommends using a face mask and goggles – and advises those with long hair to pull it back so it doesn’t catch.
If your production team is larger or your needs are more complex – such as with metalworking or forging workshops – consider an outdoor business space. If you’re running out of budget at launch, look into collaborative studio space or share space and equipment costs with other creatives. Jillian split her studio with two other companies.
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