How Much It Cost To Advertise On Youtube – These stats alone make YouTube a desirable advertising platform for any business looking to increase their visibility.
YouTube ads appeared more than 10 years ago, and the video ad format has changed a lot.
How Much It Cost To Advertise On Youtube
If you’re curious about the cost of advertising on YouTube and the advertising opportunities on this platform, you’ve come to the right place.
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Earlier, we will discuss the cost of advertising on YouTube, what is involved in video advertising, and most importantly, how you can successfully use advertising to promote your business.
Before deciding whether to go ahead and advertise on YouTube, ask yourself if you can afford to invest in making high-quality videos.
You can either shoot a live video or use a platform like YouTube to create your own ad.
You can also combine your YouTube advertising strategy with the creation of your company’s YouTube channel. The trick is to create a personal, dynamic channel that attracts an audience that wants to engage and convert.
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One of the main reasons to consider advertising on YouTube is the platform’s wide reach.
Your potential customers are likely watching YouTube videos every day, so why not target them with YouTube ads?
“All YouTube ads are standalone by default, so they can be used for a variety of purposes. YouTube ads have a large audience, making them ideal for building awareness of your brand and reaching the audience you want to buy your products and services from.
Another good reason is the fact that you can access advanced targeting. This means you won’t waste money targeting people who aren’t interested in what you have to offer.
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You can target users by gender, age, location, and, of course, advanced targeting based on topics, keywords, and online behavior.
You can also use Find My Audience to learn more about the audience you can reach on YouTube.
Another benefit is that you can target individual channels and creators that are not available on other mainstream platforms like Instagram or Facebook.
Even if you’re new to video advertising, YouTube makes it easy for anyone to track and measure campaign effectiveness.
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Real-time insights let you know if your video ads are performing as expected.
Finally, don’t forget to check out our guide on how to create YouTube ads.
The cost of a YouTube ad depends on its length, complexity, number of camera angles, and wording in your video transcript.
Another variable in cost is the video ad format you choose, so you should analyze your budget and needs before making this decision.
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On average, YouTube advertising costs around $5,000, taking into account the process of obtaining a video and actual advertising on the platform.
Trueview YouTube ads, or in-stream ads, cost between $0.10 and $0.30 per view, depending on your target audience and marketing goals.
YouTube bumper ads are billed on a CPM basis. This means you only pay for each ad that gets 1,000 impressions. Typically, these types of YouTube ads cost between $1 and $4 per 1,000 views.
Masthead ads have the highest reach in the shortest amount of time, so be prepared to spend a lot. If you factor in the cost of filming and advertising on YouTube, $5,000 should be your minimum budget for a more complex campaign like this one.
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What advertisers do is allow at least $10 per day for their campaigns, then increase that amount after finding what works best for them.
The average YouTube ad cost per view ranges from $0.010 to $0.030. So the total amount per 100,000 is about $2,000.
The advantage of most is that you don’t have to pay unless people show interest and interact with your ads.
This is the classic ad that appears at the beginning of every video ever since YouTube started offering video ads.
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Formerly known as TrueView Ads, the name has changed as you now have the option to control how long your videos are billed.
This particular ad format can play at the beginning, middle or end of a video. Acceptable ad lengths must be between 12 seconds and 3 minutes.
However, the most popular are around 30 seconds long. As mentioned earlier, you’re only charged when someone interacts with your ad or views it for 30 seconds.
Since this video ad format allows users to skip any time after 5 seconds, the video should get users to take action in just a few seconds.
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As in the example above, even a 1 minute 28 second video can only be skipped by 5 seconds.
You also have the option to learn more about the offer on the official website. This means that all the important information is there and even if the user doesn’t choose to interact, they can still recognize the ad and decide to browse it later.
Ads can also appear at the beginning, middle, and end of a video, but unlike previous formats, ads cannot be skipped and users must watch the entire video.
It should be 15 seconds or less in length, so your message should be clear, concise, and interesting.
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You don’t want your viewers to be frustrated by having to watch a monotonous, annoying 15-second ad before they get the video they want.
“It’s a great way for YouTube users to connect with their audience for 15 seconds when they can’t turn off ads. It puts your brand on the radar by forcing users to watch ads from start to finish without the skip option. Make them memorable.” The way to be – a mindful and smart way to communicate your brand’s core message.
It’s already a well-known video platform, so there’s no need to enter too many details. These ads are primarily used to build brand awareness.
These types of ads don’t appear before or during YouTube videos, but instead appear as recommendations in search results or as related videos in the right sidebar.
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It may also appear on YouTube’s mobile home page. In this case, you’ll be charged each time someone plays your video, regardless of how long you watch it.
This type of video ad is useful for showing how a particular product works or what a product offers, as in the example below.
The first suggestion after a user searches for “how to make bread” is a video advertisement for bakery equipment, more precisely a lathe oven for bread and cake production.
Ads are always relevant to users because they depend on the exact keywords used when forming a search query.
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Unlike in-stream ads, bumper ads are non-skippable video ads that last 6 seconds or less. As expected, you are charged every time it appears.
It is also more suitable for businesses looking to build brand awareness. Because it is so short, the information should be minimal and clear.
However, the benefit is that you can capture the attention of your target audience in less than 6 seconds. Thus, users will gain knowledge about your business after viewing your entire ad.
This type of format is also more durable than other formats because the user does not have to wait for a “skip” button to access the video. But just wait 6 seconds and the YouTube video will play automatically.
How Much Does It Cost To Advertise On Youtube
Outstream advertising is perfect if you want to extend your campaigns to mobile devices. It is usually displayed on websites and apps that partner with Google, not on YouTube pages.
For mobile web placements, these types of ads are usually displayed in vertical or full-screen mode on banners.
What’s special is that it automatically starts playing when the sound is muted, and viewers can tap the video to unmute it.
For these types of ads, you’re only charged when a user watches a video ad for at least two seconds, so once again, only users with real interest increase costs.
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This is a more expensive ad format and is only available by appointment with a Google sales representative.
It is suitable when you want to reach a large audience and your goal is to increase brand awareness in a short period of time.
This ad sits at the top of your YouTube feed and plays automatically with sound muted for about 30 seconds.
These ads can be in widescreen or 16:9 aspect ratio format and directly include information from the channel on the right panel.
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However, these types of YouTube ads are more expensive than other types, as they are based on cost per day or cost per 1,000 impressions.
Before you start spending money
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