How To Advertise Your Business On Google – Roberto Pacinelli is VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning 19 years. Roberto and Best Media have helped thousands of small, medium and large online businesses in Canada, the USA and around the world and many business owners know Roberto and his team’s Key to Success in helping their businesses make millions of dollars as a result. . Call Roberto Pacinelli at 416 253 0934 or email roberto@.
People are so attached to their phones these days that many of them struggle to look away from them for more than a few seconds.
How To Advertise Your Business On Google
We’ve all seen it – people walking into walls and other pedestrians or refusing to look up from their phones even when crossing a busy street.
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If these people can’t look up from their phones when crossing the street, they won’t look up to find a local business.
So, as a business owner, you need to make sure that mobile users on your site will be able to find you.
Since Google is the leading search engine, having a Google My Business listing ensures that people will find you when they search for local businesses, and it also provides many tools to promote your business and entice customers to choose you instead. competition.
Among other things, a Google My Business account allows you to appear on Google Maps, provides a place for people to post reviews of your business, and allows you to post information about your business. , including menus, hours of operation, address, phone. . numbers, etc.
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If you have a new website and are looking for help setting up your Google Business account, check out our article on how to register your website with Google My Business.
As you can tell, this platform offers a huge number of options for marketing your business, but we’ve listed some of the most important ones below.
Without some kind of user interface, smartphone zombies can get lost, or worse – have to look away from their phones.
Even those who aren’t completely converted and can still stand looking up at their phones can use some form of user interface. After all, most of the phone owners use these apps.
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A study from Manifest found that 77 percent of mobile phone users use some type of app regularly.
And there were no small sides here. Almost six times more people like Google Maps than the second most popular application on the list.
So, according to the statistics above, it’s easy to see that if your business can’t be found on Google Maps, you’re in a bad situation.
For example, when people are looking for a meal, they can use Google Maps to find restaurants in the area, and if you’re not there, good luck finding their business.
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Another great marketing tool offered by Google My Business is the ability to embed content, such as images, videos and links to blog posts.
Posting great content will engage those who think about your business and keep more and more undead cell phones interested and pumped.
If you own a restaurant, for example, many photos of the food will be sent to your door.
If you’ve just launched new products, why not include a video showcasing what you have to offer?
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If you don’t already have a Google Business account, click the link in our guide above and sign up for one!
This will allow you to choose the type of content you want to upload, then add videos, photos, buttons and other information, if necessary.
In addition to posting things like product videos or food photos, from here, you can promote events, special offers and more.
As the holidays approach, now would be a good time to start promoting whatever value you have to offer.
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And no matter what type of content you post, if you don’t want to get into any trouble, make sure you follow Google’s guidelines for representing your business.
Google also provides guidelines for adding photos and videos, including things like file size, format and resolution.
Reviews are undoubtedly very important for a Google My Business account, because having a bad rating can be a selling point for customers.
You might think that the dead can eat anything, but phone zombies are a different breed. They can be very picky, and they don’t like to sink their teeth into anything that doesn’t have good reviews.
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Research by BrightLocal found that 49 percent of consumers would not choose a business unless it had a four-star rating.
If you have a Google My Business listing, anyone can submit a review of your business, as long as they have a Gmail account.
So how do you get reviews? Well, apart from providing good products and/or services, the best way to get reviews is to simply ask your customers to leave them.
You will be surprised how willing people are to do this. 68 percent of respondents to the aforementioned survey said they had left their local business reviews when asked, don’t be shy.
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But don’t tempt your customers with discounts or anything like that, because if Google finds out, your account can be suspended or terminated, because Google wants this update to be true.
You should give a quick response, respect any review, whether good or bad, thank the review if it’s good, and respond to their concerns if it’s bad.
From your dashboard, click on ‘Surveys’ and then click the reply button below the review you want to respond to.
Having trouble setting up or managing your Google Business account? Check out our local SEO services or simply contact Best Media and let our experts take care of it for you. Advertising on Google is one of the best decisions you can make to increase your reach, find new people, and grow your business. Google Ads (formerly known as Google AdWords) is the largest and most widely used program on the internet, and by advertising on Google, your business can reach millions of people.
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First, marketers create a specific ad and tell Google which searches they want their ad to appear in. They do this by buying into keywords that match their ads.
If their ad appears on a search engine page, they only pay when a user clicks on that ad. This is where the term “pay-per-click advertising” comes from.
How does Google decide which ads to show? Google Ads works like an auction, but unlike a traditional auction, the highest bidder doesn’t win. Google’s ad algorithm takes into account the quality and relevance of your information, leveling the playing field for large and small budgets.
You can read more about how Google ads work here, but here’s a quick and helpful overview:
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Advertising is generated every time a searcher enters a keyword into Google, which means that each search for those keywords presents an opportunity for your ads to be shown to new customers.
And since those prospects are actively looking for what you’re selling, you’ll be exposed at the right time. That’s why advertising on Google is so powerful, and one of the best ways to grow your business.
Advertising on Google requires a Google Ads account, which is free. Once you’ve opened your account, it’s time to think about how to use Google Ads to grow your business!
The first step is to check your account status. Although there are many ways to create a Google Ads account, such as designing the structure of your website or product classification, the most effective and successful accounts all have the same characteristics when it comes to organizational structures. The image below shows a very good structure of Google ads:
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The story itself is top notch. In every article there are ads. Some marketers run only one ad at a time, while others run multiple ads at once. Each publisher has different ads, each with different content, ads, and landing pages.
Ads are often organized by topic, such as a holiday ad or a back-to-school ad. In each media, advertising campaigns are often organized by products or services, such as Hanukkah clothing or school books. Finally, each product, such as menorahs or notebooks, has its own keywords, unique marketing copy, and appropriate landing pages.
Your Google Ads account configuration may not reflect this exact configuration, but configuring your account this way will allow you to keep the parameters that were installed and adjusted from the beginning, which can have a big impact on PPC metrics like Quality Score. .
Despite the technical aspects of planning and executing a PPC campaign using Google Ads, most marketers struggle with the time required to succeed and
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