How To Advertise On Instagram Without Facebook – Copyright © 2022 Media, Inc. All rights reserved. ® and related marks are registered trademarks of Media Inc.
Instagram is a fast-growing social media platform, with the number of US businesses using it for marketing expected to grow to over 70 percent in 2017 (according to eMarketer). It is also already the second most popular social network – after Facebook – with 600 million monthly users.
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This means it’s time for small businesses to consider Instagram advertising as a way to promote their business. With Instagram’s advanced targeting options, you can affordably reach users based on location, age, education level, marital status, and more.
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Do you want good results from Instagram, but don’t have time to manage a campaign yourself? Contact the experts at Hibu and they will create a social media campaign that is tailored for your small business.
When an Instagram user scrolls through their friends’ photos, they will see sponsored posts interspersed with the photos. Sponsored posts look almost identical to regular posts, with the only indication being the word “Sponsored” at the top left.
An action-promoting banner will appear at the bottom of the image and you can choose between “Read more”, “Buy now”, “Register” and more. When a user clicks on the banner, they are sent to the website you have designated for the ad.
Instagram is not just a fad for teenagers. With 600 million users and growing daily, it is likely that a significant percentage of the target market uses the app. Here are some tempting benefits of advertising on Instagram:
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With Instagram advertising, you can choose from four different types of ad formats: carousel, image, video, and slideshow.
You should choose your ad type carefully. Each of them requires a unique approach – from the images you choose to the call to action (CTA). Learning the details will help you get a better return. Below we’ll look at examples of each ad type and highlight what the ads did well and what they can improve.
Photo ads include a single image, plus a call-to-action banner and a description. The ad below is from a training session in New York.
This ad looks like other images that users usually post. This keeps the user interested in the message, rather than immediately dismissing it as an advertisement.
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It is also a well-timed and targeted ad. The beginning of the year is usually when people try to get back into exercise. Also, as a woman in my 20s, it’s easy for me to relate to this ad.
Finally, by sending the user to a landing page with the same image as the post, the brand creates harmony between the Instagram ad and the website. This promotes consistency and ensures the user that they are taken to the right place.
This ad would work best if the call to action was to sign up for a free course and linked to a lead capture page. By offering value to the user, it increases the likelihood that the user will click on the ad and take the desired action.
You can easily create specific landing pages for your Instagram ads with an online tool like Unbounce or LeadPages.
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With slideshow ads, you can upload up to 10 images, choose the duration of the image and the music to play during the slideshow. The slideshow is played in a loop and can last up to 50 seconds.
Below is an example of a slideshow with four rotating images from a restaurant in New York. It goes from a ‘Breaking News’ screen, to a snapshot of the restaurant, to the free wine offer, and then a picture of how to claim the offer.
When you click on the prompt “Book now” you will be taken directly to a page where you can make a reservation.
Instagram was created to share amazing photos, and the photos used in this ad look sloppy together. It’s not enough to have a good call to action, you need to grab your audience’s attention enough to stop long enough to see your offer.
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There is also a typo in the third picture. Make sure you proofread your ad, especially if it’s going to be seen by 80,000+ people.
Carousel ads are similar to slideshow ads, except instead of looping through the images, you swipe through the images.
This works well for clothing stores, as the user can look at the images they are interested in for as long as they want. The disadvantage is that many people are not used to posting pictures on Instagram, as only advertisers can make this type of post. So some people may not know that your ad has more.
When you click on the “Read more” button, you will be taken to a page where you can buy the wallet.
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The store uses beautiful, professionally taken photos. It also has a cohesive concept and look. The bag can be worn in four different ways, and the ad captures the model wearing the bag in all four ways. Furthermore, you can tell that all the images are part of the same brand aesthetic.
The ad can have a more direct call to action. Right now the button says “Read More”, but if it said “Buy Now” it would be clearer that you could click the button to buy the bag.
Instagram allows up to 60 seconds for video ads. You can include audio in your video, but it’s a good idea to include subtitles as well, since the video will automatically play on mute.
Video ads are great because moving images grab the user’s attention immediately. Writing the ad creates curiosity about what the ad will say. This often keeps the user interested enough to view the entire ad.
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This ad is also a good example of how you can promote interesting content, even if your product is not that interesting or visually appealing. Any type of business can find a spin on their product that will attract users.
This is a very good ad. However, one suggestion would be to make the description more descriptive of what the user finds if they click on the ad. This is important as some people will not be patient enough to watch the entire video.
Now that you know the different types of ads you can run on Instagram, you’re probably wondering how you can create your own ads. The good news is that creating great content doesn’t require an entire creative team.
However, using an Instagram filter is not enough. You should use other tools to ensure that your ads are attractive and professional. Fortunately, there are tons of free tools you can use to do it yourself, with no technical expertise required.
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Here are our top picks for tools you can use based on the type of ad you’re trying to create.
If you want your photos to stand out, it’s best to use a non-Instagram program to edit your photos. VSCO uses subtle filters to enhance the natural beauty of an image. You can also make manual adjustments to adjust the image in a number of ways, including exposure, color, sharpness, cropping, and perspective.
Flipagram is a free app where you can easily combine photos. You can add text, music or other visual effects to make your slideshow stand out. It’s a great way to take your photos to the next level by creating an emotional slideshow.
With this free software, Spark Video from Adobe, you simply select one of their story templates, add photos/videos and record a voiceover. You can also use the software to edit existing video. The platform allows you to trim the video, add text or overlay images and add background music.
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Boomerang is an easy way to make a video more interesting. It first plays the video and then plays it backwards. This continues. It might not sound like much, but when done right, this can be pretty fun.
When creating your social media ads, remember that Facebook and Instagram serve different purposes. So it’s possible that a post that worked well for your Facebook page might not do as well on Instagram.
Users come to Facebook for many reasons (read interesting articles, connect with friends and family, and see funny/interesting posts in their news feed). Instagram is easier. Users use the site to view visually appealing images.
According to a report by Nanigans, an ad automation software, the average cost per click (CPC) for Instagram advertisers is between $1-2. This means that if 100 people click on your ad, you will pay between $100-$200.
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However, costs vary widely depending on the quality of your ad, your industry and the size of your audience. The cost does not vary by ad type, so the cost of running an image ad is the same as running a video ad (all other factors remain
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