How To Advertise Business On Instagram – The complete marketer’s guide to Instagram ads, including specs for all ad types, plus tips for targeting the audience you need to reach on Instagram.
Instagram offers you great advertising options that allow you to reach people who are looking for products or services similar to yours.
How To Advertise Business On Instagram
There’s just one thing – you’ll have to read a number of Instagram business pages to understand how all the different ad options work.
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In The Ultimate Guide to Instagram Marketing, we’ve shown you how to promote your brand’s presence on Instagram.
In this article, we take it a step further and show you how to advertise on Instagram to meet your marketing goals.
Instagram offers tons of support to help brands gain a following, engage their audience, and convert Instagrammers into customers.
Sherlove users enjoy additional tools to help them create ads, target audiences, and analyze the results of their ad campaigns. For example, the Monitor Ads tool helps your team track and measure your competitor’s ad campaigns.
How To Delete Your Instagram Account. Bye, Mark Zuckerberg.
Instagrammers are a diverse bunch. Many of them are Gen Xers and Millennials, and most of them have money to spend.
The largest group of Instagram users is in the United States, but the platform is also popular in India, Brazil and Indonesia.
According to a 2018 Statista report, most Americans who earn more than $100,000 a year use Instagram.
If you want to reach high earners between the ages of 18 and 49, Instagram may be right for your brand.
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Known for its food and fashion, Instagram has become so big that all kinds of businesses are thriving on the platform.
For example, Beats by Dr. Dre enjoyed a 29% brand lift and an 11X increase in website traffic from Instagram ads.
Brands like Samsung, Apsy and Virgin Media have also seen increased web traffic and profits through Instagram ad campaigns.
Instagram’s commitment to supporting its brands is probably the reason why brands do so well on the platform.
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The features and tools available to help grow your audience, engage your followers and convert users into customers are unmatched by any other social media channel.
Instagram Stories are used by 500 million people every day, and 96% of US marketers say they plan to continue using Stories ads in the next 6 months.
Stories ads are perfect for any of your Instagram goals, whether you’re hoping to increase your reach, increase engagement, or sell products.
Instagram Stories offers full-screen support for ads. When you upload creative information to Feed in Ad Manager, your content is automatically converted to full-screen story format.
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You can use video or image format for your stories ads. Below are the recommendations and requirements for Instagram Stories ads.
It automatically shows 1-3 cards, but allows viewers to tap “Continue Viewing” to show up to 10 cards.
Below are the size requirements for food ads on Instagram, including square, landscape and vertical images, plus video ads.
To create the best quality video, upload the highest possible resolution and do not include letterboxing or columns (no black bars).
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Carousel ads allow you to share 2 – 10 videos or images in one ad and each can have its own link.
Collection ads encourage viewers to browse and buy your products. You can combine images and videos in collection ads.
When users click on an item in the collection, it takes them to an instant, full-screen image experience.
Your collection ad title is the first image or video in the full screen canvas template. Titles are not displayed, but up to 90 characters of text can be used.
How To Advertise On Instagram?
Storefront templates are catalogs of four or more products that appear in a grid. They are great for displaying one main video or image plus a collection of related products. “Storefront templates are great for driving traffic to your website or app. And, they’re great when you want to group products into categories!
Bring your products to life with these templates that can bring your print catalog to life. Use it to tell your brand story. Lookbook templates are ideal for driving sales conversions!
Drive users to mobile landing pages and convert them into customers or subscribers! This template is the one to use when you want users to take an action on your app or your website.
Inspire people to explore your business through storytelling. Use this template to tell stories about your brand or product. This is a great way to send traffic to your website or mobile app!!
Getting Started With Instagram Advertising To Grow Your Business
In this section, we’ll walk you through the 4 steps you need to take to create a collection ad.
1. To get started, go to Facebook Ads Manager, where you manage your Instagram ads.
Ad Manager also prompts you to create your ad. Expect to pick your template and create an instant experience.
It helps to keep both mobile and desktop close during this process so you can see your ad in both formats.
How To Promote Your Business On Instagram
Note: You must have all the necessary legal rights to use the song in your ad; Read more about copyright here.
Expand Instagram feed ads into research feeds to reach audiences who are actively searching for products or services similar to yours.
Typically, when brands hire an influencer, their products get in front of the influencer’s audience. This is a great help in increasing brand followers and increasing engagement rate.
Branded content ads are a great opportunity for businesses! Now, you can get more exposure with influencer promotions and campaigns.
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This means you have countless options for tailoring ads to your buyer personas, plus an intuitive, intelligent interface that helps you choose ads that match your campaign goals.
Instagram’s automation can select audiences based on what its intelligence has learned about you and your followers.
Instagram makes it easy and affordable for brands to buy paid advertising, and they let you set your own budget so you can create campaigns that suit your business.
The cost of advertising on Instagram depends on many factors, but the average cost per click ranges from $0.50-$1.00 and can reach $3.00.
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There are three ways to place ads on Instagram: in the app or Ad Manager, or through Instagram’s partner companies.
The easiest way to do paid advertising is to promote a post you’ve already created. Choose the one with the best response and most engagement!
To promote a post, select it in the app when you’re signed in to your business account. Then, tap the “Promote” button in the bottom right corner to get started.
As you probably know, Instagram is owned by Facebook. So, you’ll use the Facebook Ads Manager to set up your Instagram ads.
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Using Ads Manager is the most popular way to create ads, unless you’re promoting a post (see #1 above).
Instagram partners are agencies and other businesses that can help improve your results on the platform. Partners specialize in one of the following areas of expertise:
Regardless of the size of your business, running Instagram ads can help you achieve almost any marketing goal.
Bookmark this article so you can use it as a reference for design specs for your story and feed ads. And sign up for our newsletter before you go so we can let you know when more Instagram advertising guides are available!
Increase Instagram Followers To Advertise Your Business
Have you tried Instagram ads to grow your business? We’d love to hear about it! Tell us about what you learned in the comments below. Instagram is the fastest-growing social media platform, with the number of US businesses using it for marketing expected to grow by more than 70 percent in 2017 (according to eMarketer). It is already the second most popular social network – after Facebook – with 600 million monthly users.
This means it’s time for small businesses to consider Instagram advertising as a way to promote their business. With Instagram’s advanced targeting options, you can inexpensively reach users based on location, age, education level, marital status, and more.
Want great Instagram results but don’t have time to manage the campaign yourself? Turn to Hibu’s experts and they will create a social media campaign specific to your small business.
When an Instagram user scrolls through their friends’ pictures, they will see sponsored posts interspersed between photos. Sponsored posts look almost exactly like regular posts, with the word “Sponsored” being the only icon in the top left corner.
Why It’s Important To Use Social Media To Advertise Your Business
A call-to-action banner will appear at the bottom of the image, and you can choose between “Learn more,” “Shop now,” “Sign up,” and more. When a user clicks on the banner, they are sent to the web page you specified for the ad.
Instagram isn’t just a fad for teenagers. With 600 million users and growing daily, it’s likely that a significant percentage of your target market is using the app. Here are some exciting benefits that come with Instagram advertising:
With Instagram advertising, you can choose from four different ad formats: carousel, photo, video, and slideshow.
You’ll want to choose your ad type carefully. Each requires a unique approach — from the photos you choose to your call to action (CTA). Learning meandering will help you get that
How To Advertise On Instagram To Promote Your Business?
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