How To Advertise Business On Google – Advertising on Google is one of the best decisions you can make to expand your reach, find new customers, and grow your business. Google Ads (formerly known as Google AdWords) is the largest and most widely used online advertising platform in the world, and by advertising on Google, your business can reach a potential audience of millions.
First, advertisers create an ad campaign for a specific offer and then tell Google which searches they want their ad to appear on. They do this by bidding on keywords that match their ad.
How To Advertise Business On Google
If their ad appears on a search engine results page, they only pay when a user clicks on the ad. This is where the term “pay per click advertising” comes from.
How To Use Google Ads To Promote Your Business
How does Google determine which ads to show? Google Ads works like an auction, but unlike regular auctions, it’s not the highest bidder that wins. Google’s ad algorithm takes your quality and relevance into account, leveling the playing field for budgets big and small.
You can learn more about how Google Ads works here, but here’s a quick and easy visual:
An ad auction happens every time a searcher enters a keyword into Google, meaning that every search for the keyword you provide means your ad can be shown to a new potential customer.
Because these prospects are actively looking for what you’re selling, you’ll appear in the moment. This is what makes Google advertising great and one of the best ways to grow your business.
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To advertise on Google, you need a Google Ads account, which you can create for free. Once you’ve opened your account, it’s time to figure out how to use Google Ads to grow your business!
The first step is to consider the structure of your account. While there are many ways to structure your Google Ads accounts, such as reflecting the structure of your website or product categorization, the most effective and successful accounts all have the same quality when it comes to organizational hierarchy. The image below shows the optimal Google Ads account structure:
The account itself is the highest level. Each account has a campaign. Some advertisers run only one campaign at a time, while others run multiple campaigns at a time. Each campaign has several ad groups, each of which has its own unique keywords, ad text, and landing page.
Promotions are often organized around themes, such as holiday promotions or back-to-school sales. In each campaign, ad groups are often organized around products or services, such as Hanukkah merchandise or school stationery. Finally, individual products such as menorahs or notebooks have their own target keywords, unique ad copy, and relevant landing pages.
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The structure of your Google Ads account may not reflect this hierarchy exactly, but organizing your account this way will allow you to keep things organized from the start and a strict theme, which can have a significant impact on PPC metrics like Quality Score.
In addition to the technical aspects of setting up and running a PPC campaign with Google Ads, many advertisers struggle with the time commitment required to succeed with paid search. That’s why free software and tools have proven invaluable to thousands of businesses that advertise on Google.
To maximize the impact of your Google ad campaigns, you need to know what measures are working and where you can make improvements, and the Google Ads Performance Estimator can help you do just that.
Google Ads Performance Grader is the most comprehensive and full-featured free tool. In 60 seconds or less, Google Ads Performance Grader performs a detailed and thorough audit of your PPC account, identifies areas for improvement, and shows you the successful parts of your account and how it compares to your industry’s competitive performance. Are you ready to start your cleaning business? Advertising on Google can be a great way to do this and drive targeted traffic to your website. In this post, you’ll learn how to advertise your cleaning business on Google, even if you’ve never posted an ad before.
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Before you explore how to advertise your cleaning business on Google, you need to set up your account first. It’s a simple process and you’ll be taken to ads.google.com.
Before you start setting up your first ad on Google, you need a place to send traffic to. Ideally, this would be a free estimate or offer page that allows people to enter their name, email, and phone number.
Content posts can drive traffic, but if you’re targeting keywords with high buyer intent, it’s probably best to send people to your free quote page. This is not 100% necessary, especially for commercial cleaning companies, but you may also want to receive some kind of special offer, such as discounted services or free additional services advertised on this landing page.
Special offers or discounts are common for home cleaning companies and can help increase your conversion rate for people who click on your ad compared to your competitors.
A Beginner’s Guide To Using Google Ads (previously Google Adwords)
Also, add a form where someone can choose a quote or estimate and send them to the thank you page after filling out. This way you can track conversions when people fill out your quote form.
Advertising on Google can be very confusing and for many people it seems much more difficult than it really is. There are many types of advertising that you can run, but the best option for your cleaning business may be search-based advertising.
The reason you choose this option over others is that your ad will be shown to the people who matter most. Many people get confused when creating their first campaign because there are so many options to choose from.
As you can see in the image below, many of the options look like good options, but in most cases, you can create ads without targeting and optimize for conversions. From here, you select your target words and locations, and then your ad will appear when people search for those terms and your targeted locations.
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We’ll walk you through that process in a later post, but let’s understand the general concept of creating ads based on search intent. By choosing the right keywords, there is a better chance that someone will be interested in purchasing your services. You want to show your ad to those people.
Many people get scared when they hear the term keyword research and think that it is an overly complicated process. Sure, you can get deeper into it and it can get complicated, but setting up a basic ad that generates leads isn’t difficult.
The basic idea is to determine which search terms are most relevant to your ad. You also want to make sure that there is a high probability of an intent to purchase or an intent to request an appraisal in those terms.
For example, some good terms to use are “cleaning quote”, “house cleaning quote”, “commercial cleaning service”, “house cleaning service near me”, etc. People using this search term are looking for quotes on cleaning services.
How To Advertise On Google & Grow Your Business
You don’t need to convince this person that they need the service, you just need to convince them that you are the best option to go with them. That’s why it can be important to highlight the benefits of your service, your key differentiator, and customer testimonials and reviews on the landing page.
People who use search terms with the intent to buy are more likely to hire someone without going through the research process.
The next way to advertise your cleaning business on Google is to set up your ad. When creating an ad, you need to prepare 3 directions. Campaigns, ad groups and ads.
You can see which campaign the ad is targeting. For example, the two most common ones you’ll use are getting traffic and page clicks, or conversions like leads and phone calls.
How To Advertise A Cleaning Business With Google My Business
Ad groups are the locations, keywords, and demographics you target. The last part of the ad is the ad itself, and this is where you can write different versions of the ad and see which one converts the best for you.
After the 3-step sequence of creating an ad, you’ll first want to create a new campaign. You do this by clicking on new campaign on the home page of your Google Ads account.
The next step is to choose a campaign objective. For now, you can only select the “Create a campaign without goal guide” option.
The next step is to choose the website you want traffic to go to and the phone number you want people to call. You can do both of these at the same time or
How To Create A Google Ads Campaign To Advertise Your Business
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