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How To Advertise A Small Local Business
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To promote your business effectively, you need to build a foundation for your online presence and focus on getting it in front of the right people quickly and efficiently.
Many advertising consultants recommend putting money into advertising on Facebook, Instagram or Google. But you can’t put all your eggs in the advertising basket – the key to protecting against diminishing returns over time is diversification.
This guide walks you through 25 ways to market your business, complete with examples and resources to get you started.
Struggling to increase sales? Learn how to go from day one to first sale in this free training.
Is It Worth It To Advertise Your Small Business In Your Local Newspaper?
Business promotion is more than just posting pictures on social media or buying ads. This is a process that will help you achieve measurable success in your business. Here are nine free or low-cost ways to promote your business and drive traffic and sales
Free traffic, unlike paid traffic that comes from things like purchased ads, is often harder to come by for new websites. You can start blogging to get traffic, but it takes a while to start seeing results. While growing your own audience, guest posting gives you a way to get ahead of anyone else It not only increases traffic to your website, but links to your site also help in search engine optimization.
Find and connect with bloggers who have the type of audience you want to reach. Offer to write a guest post that their audience will love. Make sure the topic you are writing about is related to your business in some way.
Having your product reviewed can be a great way to raise awareness and drive sales. Instead of waiting for someone to review your product, use a blogger outreach campaign to get the ball rolling. You may be able to find product reviews on outlets like Buzzfeed such as merchantRT1home.
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Reach out to bloggers with relevant, engaged audiences and offer to send them new products for free in exchange for an honest review If you have a great product, they will love it and tell everyone about it.
While blogging is a great way to drive traffic back to your store, it takes time. This is especially true if you are not very knowledgeable about a topic you need to write about, or if you are not comfortable writing in general. One way around this is to solicit contributions from other bloggers or experts.
Find experts on a topic and ask them to contribute an idea like a tip, recipe or story to your blog post. Then publish a list of all the responses you received. You provide your audience with great content from relevant experts, and contributors will want to share the article with their own readers, expanding your own reach.
If you want to take product reviews a step further and recruit more people to promote your products, consider starting an affiliate program. Affiliate marketing encourages other people to drive traffic to your business by paying a commission on each sale, such as a referral program.
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Take Barkbox, for example. If you look at popular dog accounts on Instagram, many will have a Barkbox affiliate code in their bio, like @henrysworldtoday.
Finding your first affiliates can be difficult if your brand doesn’t have widespread recognition. Use an outreach campaign to find and recruit your first few associates and get the ball rolling. Find affiliates who have engaged audiences and are already writing about your industry.
A gift guide is a list of recommended products or gift ideas, usually centered around a holiday (like Christmas) or a person (like your dad). If you’ve ever googled for gift ideas, you’ve probably seen several gift guides, like this Valentine’s Day gift guide.
Placing your products in the right gift guide can help increase sales and traffic to your website. However, inclusion in these guidelines is not random and requires some effort. In many cases, entrepreneurs and marketers lobby to include their products. Use outreach to contact gift guide publishers and ask them to include your product.
Small Business Advertising: Grow Your Brand
Investing in a professionally designed infographic is one way to increase traffic and generate potential backlinks, which is great for search engine optimization (SEO). Costs for high-quality infographics vary widely, depending on what you need and the skill level of the person you’re hiring, but it can be worth the investment.
Need an idea for an infographic? Check out sites like Visually for inspiration. Once you’ve chosen an idea, research the topic and identify the points you’ll cover in the infographic. You can hand this outline over to a professional designer as a guide for what to show in the infographic (or as a guide for you if you’re going the DIY route, in which case you should check out tools like Canva or Pictochart).
Suppose you sell bicycles and related items. You can create an infographic that talks about the environmental benefits of cycling. Some points or numbers you can include in the infographic are how much a daily commute saves on fuel emissions, as well as a comparison of the total number of car owners and bike owners.
This message appeals to your customer base, but is compelling enough that many blogs and even news sites may want to mention and link to it.
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Instead of hiring a PR firm, take control of your own campaign. If you have a great story or interesting product that people want to write about, post it! Connect with bloggers and journalists who cover businesses like yours and tell them what you’re up to.
PR is free and reaches audiences you might not otherwise reach. My demographic is male 45-50+, and they don’t scroll through Instagram. Mercedes Prevost, founder of Copper Bottom Swimming
While it’s true that most writers are inundated with requests, they’re still looking for a good story. Make sure you target the right publications (ie don’t ask a technical writer to cover your clothing line) and provide them with a compelling story to improve your success rate.
When marketing a new business, press coverage is a good way to get your name out there. Mercedes Provost, founder of Copper Bottom Swim, shares how she got free coverage for her nine-month-old brand:
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“I created a press list, put together a strong email and press presentation, and started reaching out. It’s usually a two-step email tailored to the rhythm of the journalist, the first introducing my brand and the second giving some ideas that will resonate with our audience. suitable for
It was the most important and largest publication in which he received attention. PR sold 50 in three days, a huge success for Mercedes as a new business owner.
Email marketing is a great way to attract and retain customers as a small business. You can ask potential customers to sign up for an email list on your social media profile or e-commerce website. Email is one of the most cost-effective ways to market a new business, with an average return of $42 for every dollar invested.
Once readers sign up, you can send them promotions, product launches or content to build a relationship and increase sales. Many brands, such as Cattached (Cat Caboodle), use email to welcome new customers.
How To Advertise Your Business: 28 Ways To Get The Word Out About Your Firm
Consider creating automated email marketing campaigns to send marketing messages for you. This is a huge advantage for small business owners who don’t have a lot of time or resources to devote to marketing.
Whether you’re just starting out or dreaming up your next big campaign, this email marketing guide will give you insight and ideas to grow your business.
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Are You A Small Business Looking To Advertise To Our Local Community?
When it comes to promoting your online business, SEO is the best way to drive traffic and sales over time.
The goal is to rank, so when shoppers type in a specific keyword, they find your brand first in search engines. These buyers are considered high-intent, meaning they are more likely to buy your product because they are looking for something to fill a need or solve a problem.
The problem is that small businesses often don’t have the time or resources to do search engine optimization. Benefits? Doing the basics can be enough to give you an edge over your competitors.
Social media can help you promote your business to new customers, build a community of existing customers and followers, and develop your brand. Some brands have gained ground by creating niches
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