How To Advertise A Business For Free – When you hear the word advertising, payment methods probably come to mind. Pay-per-click advertising, affiliate marketing, hiring an SEO professional and more. You might be surprised to hear that not all advertising methods cost money – even on Google. In this post, I’ll discuss 20 ways you can get free advertising on Google and elsewhere, online and off-line.
We’ll look at free ways to gain exposure first on Google, then on social media, and then finish with more free strategies that will help you get exposure online and off.
How To Advertise A Business For Free
With more than 3.5 billion searches per day, Google is a hotspot for consumers. And with location specificity and rich results, it’s embedded as a tool in our daily lives for, well, anything – get the weather, buy tickets, search for products, services at check-in, answer quick questions, see if there’s a local store. . Open, and the list goes on. In this section, we’ll cover some strategies your local business can take to get more search engine traffic for free.
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Perhaps the best form of free advertising on Google is useful content. Regularly publish blog posts and website pages that answer common questions your ideal customers search for, and use SEO best practices to help your pages rank higher in search results. These pages help get your business in front of people who don’t yet know about your business. The more often you provide them with the information they need, the more they will trust you and choose you when they need a product or service.
If your business offers a popular or unique tool, make it worth writing about! In the example below, if you search Google for “patio seating near me,” restaurants whose reviews mention patio seating will appear first.
You can use this simple free advertising strategy for other areas of your business, such as a heated patio, same-day service, or emergency repairs. Learn how to collect more Google reviews here.
Another way to get free exposure for your business on Google is to mention popular amenities in your Google My Business description. You can see in the example below that South Street Diner shows up first on Google for “all day breakfast near me”. It’s no coincidence that their description includes the word “watch”.
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In addition to listing your business on Google, mentioning your specific features on your website can get you free, first-page advertising on Google. In the example below, Miss Rickey’s appears first in the results for “all day breakfast downtown Chicago” because their website mentions all day breakfast:
Local SEO is your tried and true way to free Google ads. If you place location-based keywords in the right places on your website, you can show up first in organic results for searches that include your product or service in addition to your location.
In the example below, ABA Appliance Repair, Inc. Appeared first in the local package of results (under Sears’ sponsored listings) and ranked second in organic results under their website Yelp Roundup page. Apparently, they optimized their website for “relevant search terms + Austin TX”.
Besides Google My Business, there are many other directories that appear on Google. In fact, directories like Yelp and Trip Advisor have long been trusted by Google, and their pages often appear on the first page of Google.
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For example, if you search for “best tailors in Portsmouth NH,” you’ll see that the first two organic results are Yelp pages that list the top 10 tailors in Portsmouth. Page meta description mentions Irana, Terry’s Tailor Shop, G. Carl’s Custom Tailoring, Finesse Cleaners & Tailoring, and All Tailoring. All five of these businesses get free ads on Google just by having strong Yelp listings.
Some examples of free local and specialty directories that can help you show up on Google include Trip Advisor, Angie’s List, Home Advisor, and YellowPages.
What have you learned from your internal data over the past quarter, year or longer? Did you gain valuable insight into sales, marketing, finance or human resources? If so, share what you find with the intention of helping others. By doing this, you will gain the trust of your readers.
Have you written an opinion piece or thought leadership piece? An industry-specific informational post? Does it pack a punch? If so, it’s worth submitting to a high-authority site with a large audience Be sure to choose a trusted, reputable site in your industry that has already gained significant exposure on Google.
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In the example below, Jason Brooks, founder of Linkology UK, wrote a guest post on link-building techniques for the WordStream blog, which is on Google. If you click on the article, you will learn about his company UK Linkology and even see the site from the post. As you can see, guest blogging is a great way to get free Google ads through other Google trusted sites.
There’s no better way to advertise your business on Google for free than with an optimized Google My Business listing In fact, on average, full Google My Business listings get 7x more clicks and 50% more likely to make a purchase than empty listings.
As you can see in the example below, Red Lantern’s Knowledge Panel listing (taken from Google My Business) offers a lot of information that encourages potential customers to choose them.
They list all their contact information, over 450 reviews, an engaging description, the ability to reserve a table, answers in their Q&A section, listed events, and synced with other online ordering platforms. Potential customers can also view photos of the restaurant’s interior and exterior. You’ll also notice that their website, Yelp profile page, OpenTable page and TripAdvisor page appear on Google:
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If you provide a service where you can offer free consultations, tests, classes or assessments – try this for some free exposure on Google. Create clear calls to action on your website and create a dedicated landing page that focuses on “free advice” (or any free service you provide). This will help your page rank on Google for people looking for free advice in their area. For example, these businesses appear first on Google for “Free Blind Consultation Dallas TX:”
Google isn’t the only place you should look for free ways to get exposure. Don’t forget about social media networks out there! And again, use traditional marketing techniques as well. Here are some ways to get free advertising for your business in your community, online and offline
Social media platforms are free. Use Facebook to promote your informative blog posts and encourage questions and answers in the comments. Use Instagram to offer ways to showcase your products and services Use LinkedIn to publish thought leadership features and network with other businesses. You get free exposure to the right audience while driving traffic to your website and building your credibility.
Use forums and groups on Facebook, LinkedIn and niche sites to your advantage. You don’t need to constantly sell or talk about your business (in fact, don’t). Just join relevant conversations and offer your knowledge for free. Being a trusted contributor can get potential leads and partners to notice your business.
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Collaborating with a respected influencer in your industry will give you free exposure to a more relevant audience. Get them to try your product or service and review it on their website, blog or social media. Or ask them to publish a guest post on their blog. These opportunities don’t cost much more than your time, and in addition to giving you free advertising, help strengthen your network.
Social media giveaways and contests create excitement. They can get people talking…or, you might say, tagging. Generally, people tag friends and family who share the same interests. This can be a great way to get free business publicity. You can ask your followers to tag someone who is eligible for the prize.
Encouraging the submission of user-generated content is worth doubling down on advertising, as this type of content typically results in not only more tagging but also more sharing, which further increases your business’s reach. Your followers can share content you submit to their accounts. Therefore, you can reach their audience as well. Additionally, your followers may repost user-generated content shared on your account. That’s a lot of free advertising!
Are there community centers or similar facilities in your area? If so, use the available bulletin boards. Hang eye-catching posters and flyers that increase awareness of your business. Many people gather in such centers for various activities. You have a chance to get their attention. To do this, present a message that is highly relevant to the type of people you will meet there.
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Advertising is free if you are working to make a positive impact on your community
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