Best Thank You Notes For Customers – “Thank you for your purchase.” This is not just a slogan for plastic shopping bags, this is a real feeling you have for your customers. As business owners, we thank our customers in many ways, but few are as personal as genuine thank you notes. And people appreciate them even more than we think.
Thank you letters can be the difference between one-time and repeat customers. According to Forbes, 68% of people ended a business relationship because they felt the company was “indifferent” to them. That’s a lot of lost business, but it’s preventable.
Best Thank You Notes For Customers
Here are some of our tips, best practices, and even tools for “thank you for your business” emails.
Thank You Notes
There are many ways to say thank you, and some are better than others. To sound as grateful as you are, your gratitude must be sincere, warm and personal.
Even if you are truly grateful, a bad thank you message can feel insincere. Short and concise? Insincere Long and flowery? Insincere
Speaking as honestly as you feel is more art than science. But there are some best practices to consider:
Length: A few sentences or a paragraph are usually sufficient. Much more of this is likely to go unread, and less may seem impersonal.
Writing Thank You Note To Your Customers: 10 Thank You Email Templates And Examples [free]
Language: Keep your language conversational, not too formal. Avoid using clichés (like we think you’re a cat meow!), flowery language (we really appreciate your purchase, it means the world to us!), or overusing words like “sincerely”.
Personality: This has to do with keeping your language conversational. Inject your personality into your thank you letters. It makes the message more personal and gives your brand a little more personality. Don’t be afraid to add a little humor (if necessary).
The example above is not a business thank you, but it is a wonderful example of individuality and personalization in a thank you letter. That’s exactly what you’re presenting to children’s author Roald Dahl (author of
And much more) would be written in a thank you note. While you don’t have to express your gratitude to Roald Dahl, add some creativity to your post when you can.
Best Thank You Notes Ever Written Examples
Dahl’s note also perfectly conveys sincerity and warmth. He feels honest and treats the recipient (most likely the child) with respect. He doesn’t try too hard to be smart, even though he tries. Keep all of this in mind when choosing the language for your thank you letters.
The Roald Dahl example above is an extremely personalized message. He thanks the person by name, specifically mentions why he is grateful and what he plans to do next. This is a standard “thank you for the gift” note.
Business thank you letters don’t have to be so personalized. At the very least, your thank you should include your name and the name of your client. Sending a thank you note, even without a name, is unlikely to evoke the same warm, fuzzy feeling in a customer as a personal note.
The region where the customer is located: I saw that you are in Seattle! I’ve never been but I’ve booked a trip there sometime.
How To Write A Thank You Note: Message Examples & Tips
Any resources that can help a customer with their new product: I’m not sure if you chose your hand winding style, but here is one of my favorite videos. He shows five easy ways to bandage my hands and completely changed my workouts.
Recognition for Loyal Customers: We noticed that this is your third order with us. We are very happy to see regular customers. We know there are many places to buy boxing gear, so it’s important to see that you’ll keep coming back for more!
The best way to contact for customer service questions: if you have any questions, our employee Karen is our resident boxing glove expert. You can find her email address below.
Email makes it easier to personalize your message than handwriting. You can use merge tags to automatically insert the customer’s name, the product ordered, the person’s company name, and more.
Best Thank You Messages For Every Occasion 
This is probably a fully automated email that is triggered when someone buys a pedal for the second time through their online store. However, this does not appear to be automatic. The only thing personalized in this message is the name, but it exudes warmth and sincerity without too much personalization.
It’s short, sweet and to the point. Moreover, it is unexpected. This message was sent in addition to the standard “thank you for your order” confirmation email that is sent with every order. This is a completely different campaign that surprises and delights recipients.
Here are six thank you letter templates with different levels of customization. For consistency, they will be written by a fake business we’ll call The Crooked Bookstore. In these examples, the business is a bookstore offering a book club subscription service.
Welcome to our family from all of us at The Crooked Bookstore! Thank you very much for purchasing And Then There Was No One. It’s a classic and we’re sure you’ll love it!
Thank You Messages For Hospitality And Generosity
We are a small, curated bookstore and we stand behind all of our titles. This means that if you don’t like the book, you can exchange it for any other book in our store. Just reply to this email and we’ll sort it all out.
It’s always nice to see a regular customer. We know you have many options when it comes to buying books, so it means a lot to us that you decide to buy Absent in Spring from us.
As always, we love it or business politics, so if your new book doesn’t match the excitement of And Then They Were Gone, we’ll work with you to find something more in line with your style.
Happy Anniversary! We can’t believe it’s been a year since you joined our book club. Your continued support means a lot to us. We hope we will have many
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I just saw the positive comment you left about our store and I wanted to send a personal thank you. It’s so nice to know that someone had a good experience with our business and feels compelled to share that experience with others. These days, positive reviews are especially important for a business like ours.
I hope you don’t mind me contacting you. I couldn’t help but notice your negative review of your last purchase. I hope that every transaction between The Crooked Bookstore and our customers is a positive one and I am very sorry to hear that it does not meet our standards.
I would like to discuss with you exactly what happened and how we can fix it. Can you email me or call me at 555-123-4567?
Thank you for your patience in purchasing a Pocket Full of Rye. It is not usual for us to have products in reserve like this, but it happens and I want to thank you for your understanding. We hope you will have your new book in your hands within the next 5 days!
Pack Black And White Thank You Cards With Kraft Paper Envelopes For Graduation, Wedding, Blank Inside, Simple Design Thank You Notes For Wedding, Baby Shower, Graduation (4 X 6 In)
Until then, please let me know if you have any questions or if there is anything else I can do for you.
Thank you cards don’t have to be fancy. They can be as simple as a blank postcard with your logo on it, or a simple “thank you” design on one side and a handwritten note on the other.
While you can send these thank you cards separately from any product you are sending, you can also include a thank you card in your package. A simple note that says “Thank you so much, we hope you enjoy your new headband!” this is a reminder that your package was packed by people who care about their customers.
Companies like Vistaprint and FedEx Office make it easy and affordable to buy branded thank you cards in any quantity. For personalization, we recommend writing the message yourself by hand. If you feel like you don’t know what to write, any of the examples in the email section would work great for physical cards as well.
Best Thank You Messages For Boss
A phone call is one of the rarest ways to thank a customer, and it’s understandable why. A phone call can seem intrusive and impossible to automate. And if you don’t have a call center, you can hardly reach every customer.
There are still times when it makes sense to contact the customer directly by phone to thank them. For example, if someone is a regular customer who refers many new customers, a phone call would be a great way to say thank you.
Let’s say you are invited to a wedding and you receive a gift from the receptionist for the happy couple. You don’t even think about it, and a few months later you get a thank you from them.
“Oh yeah,” you think. “I completely forgot I bought them this set of knives. They took enough time to thank you.”
Writing The Perfect Customer Thank You Note (+ Examples)
The note is still welcome, but surprises you. You remind them that they didn’t take the time to send a thank you earlier. It’s definitely better than not.