Best Product Promotion Ideas – Coming up with new products and services is hard work. Unfortunately, it doesn’t stop when you’re ready. Launching and promoting it is the other half of the equation. You may have the best new product or service, but you could miss an opportunity or even lose money if you don’t promote it properly. We believe it is appropriate to provide guidance on this topic because 19 has turned our products and services around and we cannot afford to lose opportunities.
This guide provides steps and examples of 12 effective ways to promote your new service or product. They include:
Best Product Promotion Ideas
When it comes to promoting a new product or service for your business, the options seem endless. It can be difficult to figure out where to start and which promotion method will give you the best results. , vary by industry, offering, and target audience. Take a look at the 12 methods below and see which one works best for your business.
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Loyal customers are more likely to advertise your product into your network than just buy it, so it’s an important part of how you promote your product.This can be a private, in-person, or virtual pre-launch party, online tour , a preview, or a demo. Or it could be a special invitation to check out and provide feedback. Not only are these exclusive offers a great customer engagement strategy, they reinforce how much you value them. Engagement and loyalty are essential to the success of any growth marketing strategy.
As well as announcing new products and services, you can make them available as part of special referral deals.This transaction can take many forms, including:
Whatever your promotion is, emphasize that it won’t last forever. Consumers whose purchasing power is limited by time or inventory will feel a greater sense of urgency to purchase.
If you have a Google My Business account, there are several ways you can promote your new products and services using your Google Business Profile. The first is a post on Google My Business.
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In your GMB dashboard, go to the Posts tab. From there, you can create an “Offer” or “What’s New” post.
A “What’s New” post is a good way to announce a new product or service. Google My Business posts expire every 7 days and must be reposted. On the other hand, if you’re doing a special referral deal, an “offer” post is best because you can set a time frame. No matter what kind of post you use, be sure to include images and calls to action to more effectively promote your business.
You can promote new products/services by uploading a photo to your business profile from the Photos tab of your GMB dashboard or adding it as a new item from the Products/Services tab.
If applicable, you can also post frequently asked questions about new products and services in the Q&A section of your Google My Business account.
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Social media contests are a fun, easy way to connect with your customers and get more fans, followers, and leads for your business. Facebook contests drive an average of 34% new customers per campaign. This is a great way to combat low organic reach on your platform.
In terms of placement, Facebook and Instagram giveaway winners should be the first to get new services for free or at a discounted price.
Publish your content across all marketing channels, not just the social platforms you use to drive your main campaign. This includes other social media channels, websites, email newsletters and even paid advertising.
Greater engagement with your social media accounts not only increases excitement and purchasers for your new service, but also increases traffic to your website, putting your business in front of new customers and providing a fun medium to connect with your audience. It will be created.
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Did you know that 82% of consumers opened an email from a business and 76% of email subscribers made a purchase from an email marketing message? Email is great for spreading the word about your new product/service channel. Plus, it gives subscribers a great incentive to sign up first.
You can run an email campaign specifically for this new offer. Perhaps even as a series of emails piled up to launch date. Alternatively, you can publish it as the focus section of your next email newsletter. This email can be sent to a general audience, or it can be limited to subscribers or customers to support Method 2.
For more information on launching new products through this tried and true marketing channel, see this article: How to Write Promotional Emails (with Examples)
If you’re promoting a new product or service, you may not have a landing page to direct your customers or subscribers to. After all, a new service may just be an upgrade to your existing platform or account. In this case, the goal is not to acquire more customers, but to reach out to existing customers or re-engage inactive ones.
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Writing a blog post about newly launched items is a great way to dive into all the details, features and benefits that you would otherwise include on your landing page, and you can share the link to your blog post via email. increase. or social media channels.
Even if you have a landing page, blog posts are a great channel to talk about your new service and offer many opportunities to link to your landing page. For examples of blog posts promoting new products and services, see our past launch posts.
Events not only get customers excited about new products and services, they can also generate new leads and connect personally with you and other employees in your business. This is a great way to get them as customers.
Events don’t have to be flashy and organized. Places like beauty salons, fitness centers, yoga studios, spas, and grocery stores work with something as simple as an open house or information session. If your business is in the same area as other local businesses, we can work together to gain a foothold. Sale or outdoor open house to attract more people.
Highly Converting Sales Promotion Ideas
If your business is service-based rather than product-based, such as salons, spas, fitness centers, or consulting businesses, you can offer your customers an upgrade to try out new services. Is your spa promoting a new facial or massage? Offer existing customers a free (but temporary) upgrade to try it out. The agency is expanding his PPC services – adding new services to existing client packages at traditional rates. Another option is to offer free shipping on new products for a limited time.
Consider a trade-in program if your new product is really an upgrade for your old product. Trade his promotions are effective because consumers are more likely to use tokens or credits they already have (in this case, products they own) to purchase new products. You can also resell old items (if they are in good enough condition) or use them for future giveaways.
One of the best ways to advertise your new product or service and market your business in general is to get your customers to do the talking. If you take advantage of the previous ideas (such as upgrades or free trials), you can ask them to write an online review of the new service or provide testimony materials.
Reviews and testimonials are invaluable in introducing our products to a more general audience. After all, 84% of consumers trust online reviews as much as personal recommendations.
Tactics For Launching On Social Media And Generating Buzz
If you’re promoting a new product or service using any of the tactics above, spread the word about your deal or offer through your social media accounts (as many businesses in the example above did). This is an easy way to reach your audience and your followers can easily share your post to their profile. Another advantage is that customers/prospects can ask questions about the product in the comments section. Their questions and your answers serve as an organic FAQ. Posts can link to a landing page or blog post with more information.
If you have an audience or loyal followers, you can even use custom his hashtags in your promotional posts. This not only increases the reach of your campaign, but also encourages sharing by your customers.
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