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2023 Best Rental Listing Sites When marketing a rental property, posting on one of the best rental listing sites can make all the difference in how much exposure the listing gets and how quickly potential tenants respond.
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Vacant properties don’t make money, so it’s important for landlords or property managers to market and fill vacancies quickly. In the digital age, rental listing sites are getting maximum exposure to attract potential tenants. But which sites are most effective at attracting and retaining good tenants? Keep reading and discover the best rental listing sites.
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A property owner may have a beautiful, affordable, well-maintained rental property, but if no one knows about the property, it will be vacant for months—perhaps much longer. Choosing rental listing sites that don’t get a lot of traffic (or the right kind of traffic) can also mean that properties won’t fill up quickly. Below are some important things for property owners to consider when choosing the best property rental website to list them on.
While most listing sites are free to use, some may charge a small monthly fee or an additional unit fee. A small fee may seem cheap, but these fees can add to the listing cycle on the market. On the other hand, the fact that a site charges a fee does not automatically make it better. If a site has a fee, property owners may want to consider whether the site has any special features that free sites do not offer that are worth it.
Most of the best rental property websites will provide enough tags and categories for buyers to separate their properties. Standard categories include number of bedrooms and bathrooms and rental price. Additional categories that may be useful to potential tenants include amenities, lifestyle, affordability and square footage. The more specifications and features the owner can attribute to the property, the better. Built-in categories are more effective than asking the owner to list all the features of the property in detail, because tenants can see only the places and features that meet their needs and wants according to the category. This saves both parties time and energy. If an owner accepts pets at their property but doesn’t (or can’t) include that information in the listing, a tenant looking for a pet-friendly property likely won’t notice the listing — even if it should be appropriate. . In another case
Some owners may feel that adding too much information to the list is a burden or may limit their applicants. But when an employer is pressed for time to fill a vacancy, it pays to include details and be as transparent as possible. This will allow property owners to attract the most qualified applicants.
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Another great thing about the best rental websites is that they offer tools to apply for tenants and screen applicants for landlords. Applicants can schedule an appointment, fill out a rental application, and pay the application fee online from one place. Many sites also have a background and credit check, which means the owner won’t have to go through a third party to complete these important steps.
Some sites offer credit reports instead of just credit checks. Credit reports contain more in-depth information about an applicant’s open accounts, debts and loans in addition to their credit score. Sites may also provide an applicant’s eviction history or allow landlords to request references.
It is very important for a landlord to get as much information as possible about a potential tenant. At the basic level, thorough screening ensures that the applicant is able to pay rent and make payments on time. But an owner is entrusting their property to a virtual stranger, and owners want to make sure they’re leaving their property in responsible hands.
Many rental listing websites allow users to list properties and accept applications. However, the best rental website can include additional tools to simplify the owner or property manager’s workflow. This may include rent payments, maintenance requests, and lease agreements or renewals. Rental listing sites that offer these additional tools make it easy for the owner or property manager and the tenant to communicate using one platform from the listing stage to the tenant’s checkout.
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When trying to find the best rental website, a property owner will consider how easy it is to use from both the owner’s and the tenant’s perspective. An owner wants to be able to add and manage listings efficiently on the back end, but if the site isn’t attractive or user-friendly on the front end, few tenants will want to use the site. Also, owners who want to keep tabs on their listings from a smartphone might want to see if the rental listing site has an app to help them manage their rental business more easily.
For property owners who have decided to manage their properties themselves, the experience can be simplified when using the right rental listing sites. Below are the 2023 best rental listing sites for attracting qualified tenants.
Why it made the cut: Apartments.com uses innovative tools and engaging marketing to attract diverse, qualified tenants to its millions of properties.
Since its inception in 1992, Apartments.com has created a trusted platform for property owners and renters. Apartments.com charges renters a $24.99 fee that allows them to apply for up to 10 apartments in a 30-day period. Their paid application process means serious candidates are more likely to apply, resulting in higher quality applicants for property owners. It’s free for owners to list on the site, and there are several specific categories that owners can target their property in, including lifestyle and affordability. Property owners can screen applicants, sign leases, and collect rent through the platform. Apartments.com also distributes listings to five partner sites for more traffic and views.
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While Apartments.com has a mobile app, users complain that it’s not as intuitive as the website. Despite this minor hiccup, the platform does a great job of getting quality candidates in front of property owners and filling vacancies quickly.
Why it made the cut: Zillow is the most visited real estate site in the United States and offers a great experience for both landlords and renters with its easy-to-use tools.
Zillow was founded in 2004 and has become one of the most easily recognized real estate sites. Zillow is a high traffic real estate website for buyers, sellers and renters. For property owners who want to rent their property without the help of a property manager, Zillow streamlines the tenant management process.
Zillow has partnered with Trilia and Hotpads, and listings on Zillow are automatically synced to these other sites. Zillow is a one-stop shop for a property owner to perform all tenant-related activities, including marketing the listing to potential tenants and receiving payments from existing tenants. One drawback of the site is that it only offers free listings. Landlords will pay a fee of $9.99 per week for additional listings, so Zillow can cost more for landlords if they have multiple properties or listings that sit on the website for a long time. Plus, it’s a high-quality site that continues to improve and change the rental process.
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Why it made the cut: Zamper is changing the way the grocery industry works with its fastest, most streamlined end-to-end service.
The Internet makes everything faster, and Zumper’s unique Internet feature ensures that real estate is protected. Instarent allows landlords to fill vacancies within 24 hours, and the feature is available in 10 major cities. In addition to standard rentals, Zumper also has features for short-term rental searches, so owners and renters alike have more options when listing and searching.
Unlike some of the larger sites, Zumper only reaches 15 million monthly visitors. But its unique features and user-friendly interface help property owners fill any rental vacancy.
Why it made the cut: Avail provides a way for owners to manage their properties efficiently.
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Unlike most competitors, Avail is primarily geared toward landlords rather than renters. This rental listing company understands how busy property owners are and provides a streamlined process for die-hard DIY owners. It provides screening tools such as credit reports and background checks to determine if potential tenants are on the criminal list. These reports are included in the application fee, so the landlord does not need to pay extra. Avail also syndicates listings from 10 partner sites and makes it easy for property owners to share listings on social media. Avail has many resources for landlords to track maintenance requests and analyze rental rates in the area.
Avail listings on their site are relatively small, so owners must rely on syndicated listings to get enough traffic. But as a site designed for landlords, Avail has many unique and valuable tools that others don’t.