Where Can I Advertise My Business Online For Free – Social media marketing is a powerful way for businesses of all sizes to reach potential customers. People discover, learn, follow and buy from brands on social media, so if you’re not on platforms like Facebook, Instagram and LinkedIn, you’re missing out! Great social media marketing can bring tremendous success to your business, build dedicated brand advocates, and even increase leads and sales.
Social media marketing is a form of digital marketing that harnesses the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating a business account and posting when you feel like it. Social media marketing requires a developed strategy with measurable goals and includes:
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Social media marketing also includes paid social media advertising, where you can pay to get your business in front of large amounts of highly targeted users.
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With such wide use and versatility, social media is one of the most effective free channels for marketing your business today. Some of the distinct benefits of social media marketing are as follows:
The larger and more engaged your audience is on a social media network, the easier it will be for you to achieve your marketing goals.
Regarding the above benefits, don’t just take our word for it. Let’s take a look at some social media marketing statistics that prove its power:
A successful social media marketing strategy will look different for every business, but here are some things in common:
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Now that you know the essentials of a social media marketing strategy, it’s time to put it into action. Your social media marketing plan is the roadmap for executing your strategy. It puts structure around your efforts so that you can measure your success and ensure that you are spending your resources wisely. Here’s how to build your social media marketing plan:
Ready to get started with Social Media Marketing? Here are some social media marketing tips to kickstart your social media campaigns.
As with other areas of internet marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and provide truly valuable information that your ideal customers will find useful and interesting. This also includes:
It also means using the various formats provided by social media including images, videos, stories, live streams, online stores and more.
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Using social media for marketing enables your business to project your brand image across various social media platforms. While each platform has its own unique atmosphere and voice, the core identity of your business, whether friendly, fun or relatable, should remain consistent.
In other words, don’t just log in once a month to schedule all your posts. Social media channels are communities. You should pay attention to who engages with your content and engages back—reply to comments, like, share and comment on their posts, host live streams, post real-time polls and discussions Ask questions to get started, and repost their content.
Don’t let anyone tell you that Instagram is the most visible social media platform out there. they are all! If you want to stand out on someone’s feed, you need to accompany your posts with eye-catching visuals – photos, images, text turned into art. Content creation tools like Freepik and Canva have templates and features that allow you to quickly create visuals that look professional, have your logo, and are consistent with your brand.
Social media is a crowded place, so if you want to attract the attention of your audience, you have to post good content regularly. The secret to doing this? Three Rs:
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We’re always looking for ways to be visible on other people’s feeds, but we forget that there’s value to be gained from our own feeds. Follow your competitors so you can research them, get ideas that you can adapt to your strategy, and identify gaps that you can fill. Follow influencers to stay on top of trends and educate yourself. Follow brands that share your values or have great content strategies for inspiration and out-of-the-box ideas.
You cannot determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your most successful social media marketing techniques as well as determine which strategies are best to discard. Attach tracking tags to properly monitor your social media marketing campaigns. And be sure to use analytics within each social platform to understand which of your social content is performing best with your audience.
One of the many reasons to advertise on social media is that it is a very cost-effective way of expanding your reach. If you play your cards right, you can get your content and offers in front of a large audience for very little cost. Most social media platforms offer incredibly broad targeting capabilities, allowing you to focus your budget on exactly the types of people most likely to be interested in your business. Below are some tips and resources to get you started with paid social media marketing:
How is your account actually performing when it comes to Facebook ads? Find out with our free Facebook Ad Grader.
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The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat. Different social media marketing sites require different approaches, so here’s a brief overview of each—user base, key vibes, pros, cons, and content types.
You can take a comprehensive look at each platform here: The Biggest, Worst, Most Popular Social Media Platforms and How to Harness Their Power.
Facebook is the largest social media platform globally as well as one of the largest local business directories. People of all ages use it to communicate with friends and family, participate in groups and forums, find and visit businesses near them, and follow brands. Facebook is a great social media marketing platform for:
Organic reach on Facebook is limited, so if you want to generate leads or find a new audience, Facebook advertising is your best bet.
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You might not think of YouTube as a social media marketing channel, but this one fits the bill: You can post videos to your channel; Share, comment and like other videos and follow other accounts you love. Plus, you have a curated feed on the homepage of suggested videos. The key to social media marketing on YouTube is not to try to “go viral” but to add value. Best for:
Though it emerged years after LinkedIn and Twitter, Instagram quickly surpassed those platforms and reached one billion monthly active users in 2018. It is popular for its various content formats, including feed posts, stories, lives, reels, and IGTV. People use Instagram to follow influencers and brands that they buy from and that support their personal values. Create your Instagram bio and then use:
The cost of advertising on Instagram is generally higher than on Facebook, but the good news is that the organic reach is even higher.
LinkedIn may be a professional network, but it’s also an inspiring community that celebrates leadership, learning, and core values. So in addition to using it to network, find prospects, and share industry knowledge, it’s also a great place to express your company culture and build your business brand as well as your personal brand. There are many LinkedIn Company Page features to take advantage of, so be careful when creating your page. LinkedIn is a great platform for:
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Twitter is a beautifully tangled network of quick ideas, useful content, and lively discussions. You should be regularly active on any social media platform, but it’s especially important here. Many people use Twitter to get news, follow brands, and get customer service. Be sure to retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions when possible. For effective social media marketing on Twitter, you may want to:
Snapchat isn’t just for teenagers. Its largest age group (75%) is between 13-34, and with its partnerships with Snap Maps, Geofilters and Gannett, it’s more locally focused than you might think. While you can’t build relationships across platforms, you can build an audience through fun images and short videos. Use Snapchat:
TikTok is the fastest growing social media platform ever, taking only five years to reach one billion monthly active users. While it is known for dancing, there are countless popular categories on the platform that continue to grow. Businesses are finding ways to use it as a marketing channel, but just remember, people use TikTok for entertainment, so make sure your videos match that. Use TikTok to:
You can find our roundup of the best social media marketing courses here, but these are definitely our favorites. Use them to grow your social media presence through organic and paid methods.
Social Media Marketing For Businesses
LOCALiQ’s Social Media Marketing Lab contains a wealth of information and ideas suitable for any business, whether small or large, local or national, starting from scratch or looking to improve.