How To Start My Own Ecommerce Business – Starting a business is hard enough – starting an exclusively online or e-commerce business is even harder. When you have to deal with things like transportation, website design and other challenges, it’s no wonder that many would-be entrepreneurs don’t know how to start their professional journey!
But if you’ve always wanted to start an e-commerce business, you’re in luck. Below you will find a detailed step-by-step breakdown that can help you start your own e-commerce business. Let’s begin!
How To Start My Own Ecommerce Business
Running a successful e-commerce business is very similar to what you would do if you were running a retail business, as seen in brick and mortar stores.
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All businesses must start with an idea. For e-commerce, this means you need a product or service to sell to your customers.
The sky’s the limit when it comes to choosing a product to sell, so use your imagination. On the other hand, maybe you have always wanted to have an e-commerce business that sells a specific product or operates in a specific industry. Potential products or services you could sell include:
If you don’t know where to start at this point, consider your interests first. When starting a business, focusing on what you already have means you’re more likely to put the time and energy into your company.
Then you need to find a suitable supplier for your product, whatever happens. For example, say you want to make a living selling homemade jewelry on your e-commerce site.
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In this case, you will need raw materials for jewelry, including precious metals, stones, etc. Do a lot of market research and determine which suppliers are in your area and in your price points.
You have to spend money to make money, so keep that in mind when looking for different suppliers and their fees. If necessary, you can take out a business loan to get the supplies you need to make your products.
Of course, you don’t necessarily need a supplier if you’re going to provide a service instead of a product. However, you will likely need software to provide these services, even if it is something as simple as Microsoft Office.
As mentioned above, you need to do a lot of research before starting your business. Market research is critical to the success of any business, including e-commerce businesses.
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Plan to spend at least a few weeks to a month researching your future business. The more research you do, the better prepared you will be for the next steps.
As a side note, it may be wise to do some research on your competitors in your industry. You should research your competitors to:
Researching your competitors is one of the best ways to get down to earth and learn more in the early stages of your business. Make sure you don’t completely copy your competitors. But don’t hesitate to find something that works for them and give it a try.
For example, if you want to start a business selling custom t-shirts, look at designs used by other companies. Then offer your own custom t-shirt designs that are better than what they offer.
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Every good business starts with a business plan, so after you’ve done all your research, get one as soon as possible. Your business plan should include many elements, including:
A business plan is important for two reasons: to attract the attention of investors and to provide a plan for business. A business plan can be great when making your next decisions.
But it can help you get funding from potential investors or family members who know what you’re doing before you pay money.
Of course, you can start a business without coming up with a memorable name! An ideal brand name would be:
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Say you want to start a business to create affordable but durable shoes for runners. Naming it something like “Runalight” is a potential option.
When you find your business name, search for related domain names. This will save you time in the future, as your domain name should be associated with your brand in some way or another.
If you decide to shorten your business name, make sure it’s a logical misspelling. For example, you can shorten “light” by writing it as “lite” but not by spelling it as “lit”.
When you start your e-commerce business, you will also need a quality logo. The logo can be placed on your website, on your branded apparel, on your products and on your packaging.
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Like your business name, your logo should be unique, iconic and memorable to your customers. If you don’t have a background in graphic design, don’t be discouraged. You can usually hire a freelance graphic designer or a graphic design company to mock up some logos for you.
It will cost some money, but it may be worth it in the long run. Alternatively, try creating a logo yourself if you have an artistic flair. When it’s right, your logo becomes synonymous with your brand and helps build brand awareness throughout your industry or online marketplace.
Digital marketing includes several major aspects. For example, you should set up PPC or Google pay-per-click ads, banner ads on related websites, and social media ads on platforms like Facebook or Instagram.
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At the same time, SEO involves using specific keywords on your website and its important copy to help rank your site and brand in Google.
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A combination ofgood SEO and digital marketing will spread the word about your brand after you launch your business and get more people to visit your site in the early days.
Online marketing takes time to master, so be prepared to read a lot before the launch date.
Once you have the basics of e-commerce – a business idea, plenty of research and a business plan – the next step is to build an e-commerce store from scratch. Fortunately, it’s easier than you think.
These days, you don’t need to hire a dedicated web design or development company to create a website for you. Alternatively, you can build your own e-commerce website using dedicated site builders such as Shopify, BigCommerce or WooCommerce.
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These easy-to-use website builders let you choose from customizable templates, and use drag-and-drop controls or tools to customize your site to your liking. These website builders are free or relatively inexpensive. With their help, you can build a basic site framework in minutes or hours.
We recommend choosing a lot of images based on themes, costs and controls. Some website builders may also be better or worse depending on the e-commerce platform you choose. For example, WooCommerce is better for WordPress users because it is already a dedicated WordPress plugin.
You must choose a domain name to purchase your site. A domain name is better known than the street address of your e-commerce store, so it should be unique and memorable so that visitors can easily find it.
We recommend that you match your domain name as closely as possible with your business name. If the “.com” version of your brand is not available, consider alternatives such as “.net” or “.io”. Or choose a related domain name that is still close enough to your brand that potential customers won’t get confused.
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Once you have the right domain name, make sure it is available at a domain registrar and buy it. The most popular and competitive domain names will be very expensive – some can cost several hundred dollars!
After choosing a domain name and site builder, you need to choose a template from one of the builders. The ideal template matches the aesthetic or feel of your industry.
For example, if you are building a custom clothing store, a clean but simple interface with plenty of opportunities for photos is best for your ecommerce storefront.
On the other hand, if you want to sell your custom wax product to car enthusiasts, a theme with a dark background and masculine tone is ideal.
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Spend some time browsing the available themes for your chosen website images. Many have thousands to choose from.
Although you can always change the theme of your site after the fact, it can be difficult once it is loaded with information and content, such as articles or content for affiliate marketing.
Also consider that some things are better for customization, images, videos or other types of content. Whatever you do, make sure the theme has enough space or functionality for an online shopping cart and checkout page!
Choosing your website theme is just the beginning. Then you should turn your attention to the main pages of your online storefront. This includes:
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Your home pages should be minimal in terms of graphics (ie not lots of large photos or videos). This ensures that pages load quickly, which is especially important for mobile visitors.
Your home pages should also have great content and look good without being too cluttered or graphically confusing.
Next, it’s time to offer individual product pages. in every product
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