How To Start An Online Health Coaching Business – A health coach is a counselor who helps clients improve their health through nutritional and lifestyle changes. Health coaches provide support and accountability in exercise, fitness, nutrition and health. Today, it’s easier than ever to turn your passion into a thriving health coaching business from home.
What inspired you to become a health coach? Have you achieved significant weight loss? Have you improved your current health status through fitness? Do you enjoy helping others get fit? Or maybe you were looking for a way to make money working from home? Whatever your reason, there is a huge demand for genuine health coaches in the market.
How To Start An Online Health Coaching Business
You never go on a trip without a plan. The same should apply to starting a health coaching business. A business plan is a road map that details your goals and how you plan to achieve them. In fact, businesses with a business plan are twice as likely to grow as those without.
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Start with a description of your business personality. Define your target market. Research your competition. What marketing channels do you use? What income streams will you have? What expenses will you incur? What partners, vendors, and team members will you use to achieve this?
Creating a business plan has many benefits. First, it helps you see the bigger picture of your business. It also helps you adjust your priorities. Where will you focus your time, energy, and money to best achieve your plan goals? It helps you measure the opportunities that will bring you closer or further away from your goals.
Now that you’re ready to build your business, you need a name. A popular option is to use your personal name. That’s what I did in my case.
Do some research to see what other health practitioners have called their practice. Also make sure the name you choose has a .com.
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You can choose a name based on what you teach, such as “Raw Food Coach,” “Total Mom Fitness,” or “My Cancer Coach.”
Brainstorm to come up with lots of names. It can be fun to do with friends or family. When you get a few razors, try them out to see the reaction they get from people around you. You want a beautiful name that’s easy to say, pronounce, and remember.
When you find a name you like, do a Google search to make sure it’s not already in use. Do a search with your secretary of state to make sure no one else in your state is using that name. Make sure your company name is not too similar to someone else in the same industry that could cause confusion in the market.
An attorney can help you set up what’s called a Doing Business As (DBA). DBA helps to avoid legal mistakes and name confusion. It allows you to have a business bank account even if you are a sole proprietor. They can help you search for an initial name. They will help you to apply for DBA. Then you need to publish a notice about the DBA in a news publication from your local county.
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If you want a complete health coaching experience, you need to start marketing right away. You need to create a structure around your marketing and content calendar. Start with the marketing tools you want to use. Are your customers on Facebook, Linkedin, Instagram, Tik Tok or Pinterest? What groups will my customers be in online? Make a plan of what marketing activities you will do on a daily, weekly, monthly and quarterly basis. What subjects will you focus on?
I love creating a big yearly plan on the wall to keep me on track. Then each month list a new topic you want to focus on. You list social media content ideas and affiliate offers for your health practice services. It keeps your messaging focused. Plus, you never have to scratch your head about what to write or what to write next.
Although there are many other health coaches out there, you are the only one. So when you embrace who you really are and what’s unique about you, you instantly set yourself apart from the crowd. Your personal brand is a unique combination of skills, experience and personality.
You will be a more successful coach if you first identify the people who really need it and will benefit the most from your coaching.
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Then create an avatar around this person. She can be named Jessica. She is 32 years old and a mother of 2 children. A college educated business professional. She is passionate about gluten-free and vegetarian diets. Moreover, she loves meditation and yoga.
When you picture Jessica in your mind, it makes it much easier to write highly targeted social posts and marketing pieces that speak to her heart. Your audience will also feel a sense of intimacy and feel like you are writing to them personally. It is powerful.
One of my favorite marketing tools is your compelling story. Throughout the ages, people have always loved the power of story. Storytelling is how we transmit culture. How we teach things. The best part of the story is how fun they are to listen to. People can remember and repeat them.
Creating a compelling story for your health coaching company can be an emotionally powerful part of your marketing. Depends on where you come from. What changes did you make? What consequences has it had in your life? When you started teaching this approach to others, what results did it have for them?
Skin + Health Co.™
Now is the time to attract your first health coaching clients. One of the easiest ways is to find out where your ideal customers hang out.
Go offline. Talk to the people at the gym. Chat with the people at your organic food store. Join a meetup group. Connect with a meditation teacher friend. Let everyone in your market know that you are starting a health coaching business. Talk to people. Be helpful. By giving generously of who you are, they will trust you and be happy to refer you to others.
Host a free workshop locally. Submit something related to your experience. Often the local chamber of commerce, health club or library is looking for free programs. Make sure you follow everyone!
Network. There are many networking groups you can join locally to tell others about your business. Below is a list of some quality groups to check out.
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Social media. There are many connections to be made in Facebook groups and LinkedIn groups. Start by joining groups of 3-5. Respond to people’s posts with ideas. Be helpful. When you are giving and generous, people will respect you and see you as a resource for health issues. These relationships can lead to customers.
Another great source of referrals is networking with other practitioners. For example, if you provide nutritional support for breast cancer, you can contact cancer doctors or general practitioners who refer women for mammograms. You can find a breast cancer support group on Meetup.com. You can consult a naturopath who can prescribe herbal restorative treatments for women with breast cancer.
Many health food stores have free health magazines out front. Scroll to see who’s advertising. They are all the people you can contact to get customers.
A successful entrepreneur plans his day. They keep track of daily tasks, schedule follow-ups, and allocate time for business development.
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Splitting up your time can help you be more productive. So instead of reacting to tasks, you proactively respond by spending your time on predetermined priorities. Prevents you from reacting to constant interruptions.
Are you ready to create and launch your own signature program, earn the money you deserve, and attract your ideal clients? It’s not as difficult as you might think. Write down the steps you would normally take to work with a client. Find a specific way to name and categorize. For example, it could be “10 Pillars of Fitness for Men”. Or you can split it up to make a name where each letter of the name stands for something.
Do you get the idea? Being creative. Funny. There is always a unique way to make your approach memorable and unique.
If you want to run a successful business and not lose your mind in the process, you need to build a team. Write a list of everything you do on a given day at work. Put an X on the things that only you can do. Do you see that there are many items that can be outsourced?
Business Coaching For Health & Wellness Entrepreneurs
To take your business to the next level as it grows
