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Do you use LinkedIn? You may have a personal profile on it, but if you’re not actively looking for your next job opportunity, you’re probably not using it much.
How To Advertise Your Business On Linkedin
I’ll tell you why you need to create a LinkedIn business page and how to do it quickly, but first I’ll tell you this: if you don’t check LinkedIn regularly, you’re not alone. The average LinkedIn user spends only 17 minutes on it per month. This social network is easy to ignore.
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LinkedIn was founded in 2002 by Reid Hoffman and ten other founders, many of whom can be called the “PayPal Mafia” like Hoffman.
What is Paypal Mafia? A group of former PayPal employees who started their own successful companies:
Perhaps PayPal’s most famous rock is Elon Musk, known as the mad genius behind Tesla and SpaceX. However, there are a few other former PayPal employees who have done very well for themselves. In fact, six of them, including Reid Hoffman, became billionaires.
This is an important detail in the history of LinkedIn, as the team of stellar founders and their connections in Silicon Valley undoubtedly played a large role in the success of the company.
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In 2003, LinkedIn launched a Series A Investment round led by Sequoia Capital, a venture capital firm known for investing in many “unicorns” such as Google, Apple, PayPal, YouTube, -WhatsApp and others.
And the LinkedIn team did not disappoint. In 2004, the company reached 1 million users, in 2006 it had its first profitable month, and in 2007 it reached 10 million users.
In 2008, after several venture capital firms bought a 5% stake in LinkedIn for $53 million, the company was valued at $1 billion (post-money valuation).
It was worth about $2 billion in 2010, although by the end of the year its value had dropped to about $1.5 billion. That same year, it was ranked 10th in Silicon Valley Insider’s Top 100 Most Valuable Startups.
Ad Targeting With Linkedin Ads
LinkedIn grew significantly between 2010 and 2011, from about 500 full-time employees to 2,100 full-time employees, and had an IPO in 2011.
LinkedIn continued to grow at a rapid pace, but faced a small hiccup in 2016 when their stock fell by 43.6% in one day, causing a loss of $ 11 billion in market capitalization. What’s going on?
Investors apparently weren’t impressed with LinkedIn’s 2016 forecast (the company predicted first-quarter revenue of $820 million instead of the $867 million analysts had predicted) and decided to pounce.
However, this “disaster” did not prevent LinkedIn from being acquired by Microsoft for $26.2 billion, Microsoft’s largest acquisition at the time.
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Today, LinkedIn has over 575 million users with over 260 million active users. The world’s largest professional networking site.
You may wonder why you should bother creating a company page on LinkedIn, a social network where users spend only 17 minutes per month (on average).
It’s no wonder that 79% of marketers see LinkedIn as an “excellent lead source” and B2B marketers report that 80% of their social media traffic comes from LinkedIn.
A great resource for using LinkedIn to generate leads is “The Ultimate LinkedIn Marketing Guide” (2019 edition now available!).
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The guide also recommends augmenting your organic strategy with paid advertising through sponsored content, sponsored email and dynamic ads.
We’ve also put together a handy step-by-step guide on how to use LinkedIn for marketing success that you might want to check out.
After all, recruiting and retaining great people is one of the biggest challenges in business, and the stakes are high.
“Having worked at Facebook, Mint, and now AppSumo […] I know that the best people earn the most and can grow a business 100x more than the best people.”
Tips For Creating A Linkedin Business Account
He explains that hiring top talent is like dating: the best people are already hired. They are already working for a big company, they are earning well and they are happy with their work.
So, Noah argues, you have to build relationships early so that top players think of you when they’re ready for their next job opportunity.
Now think about this: what’s the best way to reach out to an expert you’ve been impressed with but don’t know personally?
You see, if you send someone an email, they’re going to want to check you out and go to LinkedIn anyway, so why not save them the trouble and connect with them there?
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This way they can check you with one click and make sure you are a genuine person.
And with another click, they can check out your company page and see if it’s a place they’d like to work.
Yes, they are also on LinkedIn, looking for jobs. They may come across your referral service in their network, even if they have never heard of your company before.
In short, if you want to attract top talent, you need to have a company page on LinkedIn (in fact, not having one can turn away great people because it looks suspicious).
Linkedin Advertising Made Simple: A Step By Step Guide
If you want to increase the chances of this happening, you need to understand how it works:
But if they can’t find what they need on your site, the next place they’ll go is LinkedIn.
It’s easy. The writer will give up on the idea of talking about your company and go with one of your competitors instead. So make sure your company has a good website and a strong LinkedIn page.
Don’t forget to check the box to confirm that you have the right to represent the company:
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Note that if your LinkedIn account is new or if you don’t have enough connections, you may see an error message.
This means that if you want to have a business page, you need to build your profile and expand your network.
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The 5-step process to create your LinkedIn Company Page is just the beginning, if you want to get results, you need to optimize that Company Page. To do so, you must take care of the following aspects.
Linkedin Company / Business Page Best Practices W/ Examples
The “About” page is the first thing people see when they click on your company’s LinkedIn profile.
Remember how you memorized the dates of your history test in high school and then forgot them when you left class? Remembering this data was difficult because people are not wired to remember facts, we are wired to remember stories.
But what does this have to do with your LinkedIn page? If you introduce visitors to your business page with a set of facts, their eyes will glaze over and they won’t remember much of you once they leave the page.
On the other hand, if you tell a story and do it well, people will remember it for a long time. And they will remember your company again.
The Professional Edge: Setting Up Your Business’ Linkedin Profile For Social Success
No, I don’t mean asking people for money in exchange for a product. I mean expressing the value of the product/service you are selling.
It’s important to understand that while listing key product features can be helpful, you should always sell the benefits.
We are social creatures. We have evolved to look to others when we are not sure what to do.
This is why social proof is so important. No one wants to be the first to try a new product.
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Well, that’s not entirely true, there is such a thing as beginners who want to try everything under the sun.
But most people are not like that. Most people don’t want to take a chance on an unknown company. They want something.
It’s okay if you’re just starting out and don’t have any social proof to talk about yet. You have to work for something!
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However, once you’ve received something, whether it’s a customer testimonial, a press release, or a feature in a respected publication, you need to add it to your “About” page.
An “About” page that tells your story, sells your product, and provides social proof is a great way to introduce your company to potential customers.
However, it serves as social proof to people who might be interested in working for your company because it shows that you are a legitimate business, and not some sad place where employees are so embarrassed to work there that they don’t even bother with LinkedIn. profiles.
In addition, employee lists are an important resource for writers because they allow them to quickly review the structure of the company, understand who is doing what, and reach the right person.
How To Create A Business Page On Linkedin To Attract More Followers
For example, if the writer wants to ask a question about
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