How To Advertise Your Business For Free – Free Master Class: The 3 Key “Eyes to Fire” List Building Blueprints That Got Me From 0 – 40,000 Email Subscribers (and 10,000 Customers!)
I’ve seen my fair share of failed businesses that had great products and services but just didn’t work out business-wise.
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The only problem – I didn’t know how to market my products and get customers! Starting an online business is only one part of the process, you still need to market it.
If I had this guide, my life would be a lot easier as I would know what online marketing strategy to use.
1. SEO Optimize Your Content: If you’ve written content on your blog, you definitely want to optimize your content for keywords. This will give you a lot of search traffic. Need some SEO blogging tips?
2. Create an attractive website: A great website helps you create a brand that stands out and creates a good + professional first impression. If you need a website but haven’t been able to upload the website of your dreams yet, check out the Beautiful Website, Made for Me website kit that comes with a premium Divi theme for a fraction of the price. For the part.
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3. Create Social Media Profiles: Today, even your grandmother will look at social media presence to see if the business is legitimate. Not to mention, social media networks are a great place to market your business.
4. Build an email list: Building your email list is important. seriously do it. If you need convincing/help, here are some related posts:
5. Connect your personal Facebook profile to your Facebook business page: This does a few things. Your personal contacts will see your business and may give you a referral. Also, when you network with other Facebook business pages or Facebook groups, they will naturally go to your profile to find out more about your business. You can do this by adding your Facebook business page as your current workplace and setting the privacy settings for it to public.
6. Go Live on Facebook / Periscope / Other Live Streaming Tools: In today’s noisy internet world, going live will cut through all the noise, allowing you to connect with your audience very quickly. And that’s what you want, right?
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7. Webinar Hosting: Online workshops are a great way to warm up cold traffic and market your products and services. (Side prop: My webinar “3 Key Strategies to Grow Your Blog Traffic and Email List” is one you’ll love!)
8. Get a viral giveaway: Not just any giveaway – your giveaway needs to have a viral component. Give people who share more points. If your prize is really valuable, your business can explode
9. Ask for references from previous customers: People will always trust their family and friends about any advertisement they see. This is a free and fast way to get more customers. The question is: will you do it? 😉
10. Post a recorded video about your offer: Within minutes you can tell someone new 1) what you do 2) how you can help them 3) and why they should buy. Let the video be used as a marketing support – as an advertisement, to engage your audience on your social media profiles.
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11. Create an infographic and share it: A well-designed infographic takes a lot of effort. Create a great infographic, pin it on Pinterest, share it in different communities online. Infographics have a very high chance of going viral.
12. Join Facebook / Linkedin groups: The impact will depend on what industry you are in. Join groups that have your ideal customers, this will help you understand the problems that potential customers face. You will also be able to directly contact and promote your business to members.
13. Share on Google+ Communities: Google+ may be more or less dead, but the Google+ community is still very much alive. Depending on your location, this may or may not work for you. Google+ communities work like Facebook groups – your ideal customers can be there.
14. Get on Twitter and start talking to people: Use the search bar and find people who tweet about keywords related to what you do. Click on the answer. bam
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15. Start joint projects with other people in your niche: these people should preferably be non-competitors – you can both share your audience and grow together. For example, you can invite someone with a large audience to do a joint webinar with you, and then you can offer a great free presentation on your joint venture webinar.
16. Join someone’s program and become their star student: They will have an incentive to promote and mention you because it puts them and their product in a good light.
17. Don’t hesitate to praise your competitors (or anyone for that matter): If you’ve tried a certain technique someone taught and had success with it, be sure to tell them. You can be featured!
18. Be a guest instructor at someone else’s program: This demonstrates your expertise, and positions yourself as a leader in your field. You can also introduce your product/service to your guest instructor as an upsell. For example, if you’re a lawyer, you can teach people how to protect their legal assets… and then sell them contract or advice templates.
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19. Have social sharing plugins on your site: Ask people to share your content. Most of the time people don’t share because they think you don’t need them. Make it clear that your business depends on these shares and ask for them. Some free options are Sumome or Shareaholic, but I personally use and love Social Warfare for how lightweight it is. If you are looking for a reliable social sharing plugin I highly recommend SocialWarfare 🙂
20. Create freebies and frequently ask people to share: If you’ve created something good, people will naturally want to reciprocate by sharing your work with the world. Focus on creating a lead magnet that is amazing.
21. Do a free challenge: Create an actionable challenge (eg: my free 7-day blog startup challenge) to engage your audience, you can even offer them a product afterwards.
22. Offer people free spots on your course/to get free calls with you: Most people are afraid to give away free stuff because they fear it will “diminish” their brand. Let me ask you – would you rather be invisible or help someone and let them talk about you? When you’re just starting out and have no one to pay you *yet*, it makes sense to offer free sessions, get people results, have a bunch of testimonials to prove you’re the one. Knows his stuff. They will definitely recommend you to new clients, PLUS you now have testimonials to show potential clients. Just the price? Your time, or the cost of your product.
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23. Take advantage of the holidays to boost sales: People are in a buying mood and this gives them a natural deadline to buy!
24. Get directories like Yelp and Google Places: This is a must if you are an offline business hoping to market your business online.
25. Paid Social Media Traffic: Don’t have the patience to wait for organic traffic or word of mouth traffic to catch up? The fastest and most effective way to market your business is through paid traffic. You can have a profitable business by tomorrow, if your position and presentation is right. There are many different ways to do this on social media: Facebook Ads, Twitter Ads, Promoted Pins, etc.
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26. Other Paid Ads: There are other ways to get paid traffic too, not just social media. Some examples: Google Adsense, Banner Ads, etc.
27. Create your own affiliate program: This is a great way to get more customers – get it
28. Guest posting on major sites: Guest posting on major sites allows you to tap into someone else’s large audience. Guest posts also have a relatively long shelf life. You will continue to receive guest post subscriptions for as long as the post is available.
30. Create a summary of the content, email it to influencers and they will share it with their audience. (Check out my: 101 Tips from Famous Experts on How to Start a Successful Blog)
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31. Throw a great launch party whenever you do something new: it creates hype, draws people’s attention to you and gets you on the radar of potential customers.
32. Republish your content on Medium: Medium is a great platform to share your thoughts, and you can republish your posts there to promote your content after you publish it on your website. You can get even more attention.
33. Use Wisestamp and update your email signature: Wisestamps as a walking billboard for your business when you send or reply to emails.
34. Get friendly with
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