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How To Advertise Shopify Store On Facebook
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Imagine an advertising tool that helped you reach your ideal customers based on their likes, interests and behaviors. A tool that saves you time and money by optimizing your ad delivery to get your message in front of people who are likely to convert.
This is what you get with Facebook Ads, a platform used by many e-commerce entrepreneurs and marketers, especially those just starting out with little advertising experience or large advertising budgets. Anyone can promote their small business with Facebook ads, as long as they are willing to learn the basics.
In this beginner’s guide, we’ll look at what makes Facebook such a popular advertising platform for many brands and guide you step-by-step on how to set up a Facebook ad campaign to drive sales for your business.
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Most people who fail in their Facebook advertising efforts do so because they set up their account incorrectly or are so overwhelmed by Facebook’s many advertising options that they never run a successful campaign.
So, to start off on the right foot, you’ll want to first make sure your MetaBusiness Suite account is set up properly.
The Meta Business Suite is the part of Facebook that contains your Facebook ad account, business pages, and other tools you need to run your ads.
Facebook will ask you for your business name, your Facebook Business Page (create one first if you don’t have one), your name and your email address.
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Next, you need to create or add an existing advertising account. This can be done by selecting Notifications in the left menu bar.
Follow the instructions to create an ad account. This is your advertising hub, where you can navigate to all areas of your business on Facebook.
One of the most common frustrations among new Facebook advertisers is figuring out whether or not their ads are actually working. It’s possible to promote a post or even set up an ad campaign in the ad manager, but without installing MetaPixel you won’t know if an ad has generated any sales on your website.
TheMeta pixel is the connection point between your Facebook ads and your website. A pixel is a tracking code that you must create in your MetaBusiness Suite account and then add to your website before you can start paying for ads. It shows you all the actions that visitors who come to your website through your Facebook ads. Basically, MetaPixel tells you not only if your ads generated results but which specific groups and creative pieces led to those conversions.
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Setting up Metapixel on your website is easy and rarely requires digging around in code.
If you use, setting up your MetaPixel is as easy as copying your Pixel ID (16 digit number) from your MetaBusiness Suite account and pasting it into the MetaPixel ID field, for store options. Located in the online store section.
You should start seeing activity on your website within hours of adding your Pixel ID to your store. Statistics such as visitors, additions to charts and purchases are recorded under pixels in your MetaBusiness Suite account.
Targeting the right people with your ads is one of the keys to being successful with Facebook ads. Facebook has billions of users worldwide, so finding people who are most interested in your brand or product requires using Facebook’s audience features.
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Audiences is a feature in the MetaBusiness suite where you can create a list of people to target with your ads. There are many different features in the audience segment to help you define these lists, but they can be divided into two broad categories: retargeting and prediction.
Someone who has visited your website, added something to their cart or followed you on Instagram is more likely to consider something from you – they may just need a little prompting.
If you’ve ever browsed a brand’s website and been targeted by its ads every time you open Facebook or Instagram, this is called “retargeting” and it’s the most effective form of Facebook advertising.
You can create a customizable Facebook audience using the Custom Audiences feature, located in the Audiences section of MetaBusiness Suite. Facebook gives you the option to take advantage of all the data captured by your Meta Pixels and Business Pages through Custom Audiences.
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When you create a custom audience, you are given a list of different sources to pull from. The three main resources that an e-commerce business will use are a customer list, a website, and a catalog.
A customer file allows you to upload a list of email addresses, phone numbers, and other contact information you’ve collected from customers or leads. Facebook matches this information back to its users so you can target them directly with your ads.
Building an audience using a customer list is great for attracting past customers with new products or reaching email subscribers who haven’t made a purchase yet.
Website Traffic allows you to build a retargeting list to reach your website visitors. Here, you can create lists of different sizes based on actions taken or pages viewed on your website. Common retargeting lists that generally convert well include people who have visited your website in the last 30 days or added something to their cart in the last seven.
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Finding new customers is an even better way to scale your business using Facebook ads than retargeting old customers and switching web browsers.
Finding new customers is often called “promoting” and involves advertising to people who have not purchased or interacted with your business online. For small and medium businesses, this includes Facebook’s billions of active users, and deciding how to whittle down that list can be difficult.
One way Facebook can find good prospects for your business is by using a list of customers or leads you’ve already collected. Lookalike Audiences uses data from your Custom Audiences to create new audiences filled with Facebook users who share similarities with your existing customers.
Look-alike audiences can be created using any of your custom audiences and range in size and similarity from 1% to 10% of the population of the selected country. The 1% audience is the people who most closely resemble your customer base and are an easy first target for your potential campaigns.
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As you expand your goals and increase your budget, 3%, 5%, and eventually 10% of your audience likes can provide you with greater scale while still sticking to a user profile that is your customer. be suitable with
If you don’t have a list of previous customers or website visitors to create a lookalike audience, you can use Facebook interests, behaviors and demographic data to create a lookalike audience using the Safe Audience option.
There are likely to be many audiences that you want to test from all the available options in terms of interests, behaviors and demographics. Since interests, behaviors and audience demographics are usually very broad and include hundreds of thousands to millions of users, it’s a good practice to test them individually so you can determine which ones work best. Once you’ve narrowed down the audience that converts through your ads, you can start experimenting with additional audience layers to expand your potential campaigns.
To create your first campaign, go to the Ads section within your MetaBusiness Suite account and click the Create Ads button. From there, you’ll be asked to set a goal.
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You should think about what your goals are as a business and what you want to achieve with your Facebook ads and let the answers guide your decision.
Regardless of the goal you choose, Facebook will always pay you for impressions – the number of people who are served your ad. It’s important to let Facebook know what your goal is so that your ads are optimized to reach your goal. If you choose traffic but you’re actually looking for a website purchase, you’re not guaranteed to reach your goal because it wasn’t set as your goal at the campaign level.
Facebook ads are very different from traditional ads and have their own best practices for Facebook ad creatives that really make a difference.
When creating an ad, you will be given the option to select the Facebook Business Page and/or Instagram account that will display your ads. This secondary benefit is a great opportunity to increase brand awareness and social media followers, even if it’s not the goal of your overall campaign.
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You will be given the option to select and refine the search or retargeting list
