How To Advertise On Instagram Through Facebook – Instagram marketing is a big, fat topic right now. It’s no wonder so many people are trying to learn how to advertise on Instagram.
With over 1 billion monthly active users, Instagram is the leading social media platform that offers great opportunities for digital marketers to reach their target audience.
How To Advertise On Instagram Through Facebook
It has already changed the way we eat – #firstimages – and is about to change the way we market our business through visual content.
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If you’ve exhausted your Instagram marketing opportunities or just want to try a new marketing channel but aren’t sure where to start, here’s a quick step-by-step guide to Instagram marketing.
Because both are trending and built around short-term attention needs, Instagram and e-commerce go hand in hand. Many online stores rely heavily on high-quality product images to convert visitors into buyers. Reviewing these video conversions and learning how to advertise on Instagram on the photo-sharing site feels like a no-brainer.
Instagram ads also allow you to control where your ads appear and who sees them. Compared to paid affiliates, your ads are published in your account. You just have to decide how much you want to spend on the ad, where to send the people who click on it, and who they should reach.
One of the most obvious benefits of Instagram marketing is the opportunity to reach thousands of engaged users without compromising their experience. Instagram ads seem to match the regular posts shared by users of the site. The Mobile Marketing Association found that users spend 40% more time engaging with native ads than traditional ads. It’s a striking statistic for those looking to invest in new marketing channels.
Instagram Ads Cost In 2023
Many companies want to know how much Instagram advertising costs before they take off. According to research by Revealbot, the average spend for Instagram marketing is:
The website also states that the average CPC and CPM can vary depending on the goal of the campaign. The chart below shows that Instagram ad CPC can range from $.25 to $7.96, depending on your goal.
This means that the best CPC for Instagram differs from one business to another. The results will depend on your industry, the products you sell, and the advertising you use.
It’s also worth mentioning that Instagram advertising costs can vary depending on the competition in your industry. Chances are, if you are in a highly competitive industry, it will be more expensive to acquire a customer than if you are in a less competitive business.
Can Marketers Still Advertise On Facebook And Instagram?
Instagram videos can be up to 60 seconds long, with images taken in portrait or landscape settings. This gives you more ways to promote and advertise your business than the previous 15 second ad.
A photo ad contains a single image in a square or frame format. This is the easiest to create in terms of visual assets, as you only need one image.
Instagram Stories works like Snapchat because it allows businesses to share content non-destructively. You can advertise on Insta Stories using images or videos.
Aggregate ads work like video ads that appear as videos in users’ feeds. However, they were created using a series of still images like a video game. You can add audio and text to your Instagram collection.
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To set up an Instagram ad, you’ll need to have a Facebook company page, and all budgets, schedules, and operations are handled through the Facebook ad network. There is no separate Instagram admin, so you don’t need to create a new ad account. If you’ve used Facebook ads in the past, you’re well on your way to getting up to speed with the process.
There are a number of Facebook tools you can use to set up Instagram ads (Advertising Manager, Campaign Manager, Facebook Marketing API). But for the sake of simplicity, we’ll go with Ads Manager, which is the most popular and should easily fit your needs. The first step is to simply create a new campaign.
As with any marketing campaign, it’s important to know what you want to achieve. If you are trying to advertise on Instagram for the first time, my advice is to choose a simple goal, such as traffic (aka sending people to your website). “.
Although you may be tempted to jump straight into lead generation, remember that the process of creating such ads is long and difficult.
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Not all targets on the list work with Instagram ads. If your campaign runs on Facebook and Instagram, you can choose any target group. If, however, it only applies to Instagram users, then you should choose from the following list:
After choosing a goal, you will be asked to give your campaign a name. Be sure to include attributes such as date, delivery and content to make it easier to identify your campaign in the future.
If you are just starting to learn how to advertise on Instagram, choosing the right audience can be difficult. Practice is the best teacher, don’t worry too much now. The most important thing to remember is the type of audience that matches the goals you chose in the first step.
If you go with “traffic”, use the usual consumers to define your audience. Who might be interested in learning more about your product or service? Alternatively, you can create a Customer Audience to show your ad to a specific group of people.
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When you complete this step, be sure to save the audience so you don’t have to go through the same path next time and you can track how different people respond to your ads.
The next step is where you can choose where your ads will be shown. Just uncheck all the boxes except “Instagram” and scroll down.
This one looks great. How much do you want to spend? The two options available are Daily Budget and Lifetime Budget. What is the difference?
Your daily budget is the average amount you will spend each day during the promotion period. Lifetime budget is the maximum amount you will spend when your ad is set up.
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Next, define the timeline by choosing one of two options. Unless you have a clear idea of the days and hours your ad will perform best, go with “Use my posted ads continuously starting today”.
Next on the list is creating the right marketing strategy. You will be presented with three different options in the “Ad Optimization” drop-down menu. Here’s what they mean:
The bid option will show how well your ads are being served. The truth is simple. If you value your clicks a lot, you can manually set the price you’re willing to pay for each click and try to outperform other ads competing for the same audience. If you haven’t seen the signs yet, go with the Auto option and leave it to Facebook’s algorithm to get the most clicks at the lowest cost.
We’ve finally reached the most exciting part of the campaign! It’s time to choose the right ad format.
Facebook And Instagram Ad Comparison. Where Is It Better To Advertise?
The goal you set in your advertising campaign should be the main factor that determines the nature of your advertisement. You can visit Facebook Ads for details on available features.
We’re almost there… Connect your Facebook page with your Instagram account. If your business doesn’t have an Instagram account, you can use Instagram ads because your Facebook Page will be used to represent your brand in your ads.
Then just follow the steps and write your content. Simple meditation tips…
Double check your campaign by clicking “Review” and then click “Target Location” to prevent ads from being lost!
How To Advertise On Instagram In 2023: A Complete Guide
Yes, but wait. Nothing is done until it’s done, and I promised to show you how to advertise on Instagram.
Once your ad is live, remember to keep track of all metrics and monitor its performance. You can also go back and edit the ad – change the image if it doesn’t work well, try new copy or a different call to action.
To get a complete dashboard with up-to-date information, all expenses and costs per click go to your Ads Manager. In the upper right corner, you will see a button that says “Column: Functions”. If you click on it, a drop-down menu will open with a large list of options. You can customize your reports to get insight into everything from click-through rates to page likes.
Hopefully, you now have a better understanding of how to advertise on Instagram. Take the time to understand the options available and build your campaign. Soon, you will see how Instagram marketing can provide targeted customers to promote your products.
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Is there anything else you would like to know more about and would like to see included in this article? Let us know in the comments below!
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