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How To Advertise On Fb For Free
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How To Advertise On Facebook In 2023 [complete Guide]
Facebook ads are getting expensive. Data compiled in the Future of Ecommerce report shows that the average cost per click on search ads increased by 15% in one quarter.
However, Facebook advertising is something you should try without a budget. With an estimated 64.8 million Facebook shoppers by 2025, social commerce is on the rise.
Fortunately, you can advertise on Facebook for free – it just takes some creativity and patience. Here’s how to do it.
A business page is similar to a personal profile, but people prefer a page instead of sending connection requests. All page content is public—anyone who stumbles upon your business page can see the content you share
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Bear Walker updates his Facebook page using two variations of his logo in the profile photo and cover image.
Once you have a Facebook page, share free and helpful content with your followers. This can be anything from instructions on how to use your products to pictures of previous customers using them.
When posting on Facebook, timing is key. There’s not much point in sharing content when your target audience isn’t using the Facebook app Allow time for your content not to be buried by recent content when logged into the account.
Research shows that the best time to post on Facebook is 6pm. and 9:00 a.m. though, consider your audience’s daily routines when planning. If you’re targeting office workers, for example, schedule posts outside of peak work or commute times.
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After you post in a series, Facebook starts collecting information about your followers. Use Facebook Page Insights to find the most popular times for your followers to log in
As social media platforms have evolved to facilitate live streaming, live marketing has become increasingly popular. Facebook, in particular, expects to generate $500 billion in revenue from live streaming marketing worldwide by 2023.
Followers will be notified when you go live on Facebook. Others will see a live icon when they browse your business page to watch the live broadcast.
Take it from Melissa Garsey, creator of Tranquillo Mat, who hosts Facebook Live videos teaching parents how to soothe their baby, what to expect during their first diaper change and baby rocking tips.
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“We send them out in email blasts to educate our customers,” says Melissa. This usually keeps them connected to us and our platform and remembers our product so they can add to their registry and convert.
Chances are, your friends and family will support your small business. Use your network and invite people to share your business page. Your brand’s content will appear in the news feeds of their respective audiences, increasing brand awareness and exposing your online store to more people.
You can do the same and actively share content on your personal profile That way, your entire network can see content shared on your business Facebook page.
A Facebook Shop displays your product catalog without forcing social media users to visit your eCommerce website. You can browse a product’s photo, description and price without the Facebook app.
How To Advertise On Facebook + Strategies [complete Guide]
Use Facebook integration to automatically add and update product information in your Facebook store. Tag your products from your Facebook store in content posted on the page to drive followers to purchase
Facebook offers business features for brands to sell to local consumers through its online marketplace It works similarly to Facebook Shops, although shoppers can browse items for sale in their own area You can buy items and have them delivered directly to your home on Facebook.
Note: You must checkout on Facebook to pay through Marketplace. There is a 5% fee per shipment or a flat fee of 40¢ for shipments of $8 or less.
It’s not technically free, but you can give away some of your products for free (basically using the cost of your advertising budget).
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Create a Facebook post with login details. Ask people to like the page, share your post and tag a friend to enter For example, Betty Jade Gifting Company offers a £50 gift voucher to followers who meet certain entry requirements.
Betty Jade Gifting Company’s £50 gift requires followers to share the post, tag three friends and follow the business page.
Partner with additional vendors to host giveaways to add eye candy for added value. A Facebook affiliate marketing campaign allows you to build on each other’s existing audience as well as build a strong relationship with another retailer.
Communities often use Facebook groups to chat with local residents. Use them as a place to advertise on Facebook for free.
How To Prepare An Advertising Plan [free Template]
Write a short ad promoting your online store. Consider offering an incentive for people to take action behind your Facebook ad campaign, such as a discount on their first purchase or free local shipping.
“I advertise for free on Facebook by joining several groups related to my work and posting in those groups. I tag several influencers and talk to them in the comments section if they have questions about my topic.” – Corey Duffy, Founder Corey Cooks
However, this advertising strategy comes with a caveat: Always read the Facebook group rules first. Some only allow advertising on certain days of the week. Other ads require admin approval. Failure to follow these rules may result in your removal from the group.
Corrie Duffy of Corrie Cooks has had some success using this method: “I advertise for free on Facebook by joining several groups related to my work and posting about it in those groups. I tag multiple influencers and reach out to people in the comments section if they have questions about my topic.
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Most consumers look for reviews before buying. Offer it when people browse your business Facebook page with positive comments from previous customers
An easy way to encourage people to write Facebook reviews is to create an automated post-purchase email campaign. Thank people for their purchases and ask for feedback. Drive them to your business Facebook page and offer an incentive like a discount on their next order in exchange for an honest review.
Partner with micro-influencers and get your business talked about on Facebook in exchange for free products. Creators with less than 10,000 followers are often trying to monetize Facebook and are therefore willing to accept products in exchange for creating sponsored content.
Of course, this is not a completely free method, but the only payment in this Facebook advertising method is the price of your product.
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Start conversations with people who interact with your page, such as following, liking or commenting on your social media posts. These people are considered hot leaders. You have already shown interest in your online store; A simple conversation can be enough to drive them to your ecommerce website.
Meta, the platform that powers Facebook, offers free ad credits to small businesses. There are two ways to get them: through meta partnerships or in-product promotions.
Redeem these free credits to run ads through Facebook Ads Manager Install Metapixel, open an ad account and try it out with your:
If you start seeing results, put the profits back into your best performing Facebook campaigns. This is a smart way to start Facebook advertising without upfront advertising costs.
Facebook Marketing: How To Use Facebook To Market Your Business
Facebook is an excellent social media platform for promoting your business. Even if you don’t have a budget for a social media strategy, you don’t need a sky-high budget to compete with the brands that dominate ad placement.
Use the Facebook Sales site to start advertising on Facebook for free, get creative and engage your existing audience
Facebook does not offer free ad campaigns through its ad manager. However, you can run ads for free on other platform elements, including groups, marketplaces, and stores.
Facebook sometimes offers free advertising vouchers to small businesses in exchange for promoting organic posts. Other free ways to promote your post include resharing it on your personal profile or in local community groups.
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There are two ways to earn free Facebook ad credits: through product promotion or meta partnerships. You can redeem these credits to run Facebook ads through Meta Business Manager
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Ways To Lower Your Facebook Ad Costs
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