How Much To Advertise On Linkedin – Not sure how to start your e-commerce venture and start marketing? Given the ever-increasing use of social media, this is a great first step in your internet marketing strategy.
You can find your target audience on various social media platforms, from Facebook and Twitter to YouTube and Snapchat. But before you start social media marketing, you should consider the demographics and users of each of these platforms and their potential.
How Much To Advertise On Linkedin
LinkedIn is one of the most popular social media sites in the world today, calling itself “the world’s largest professional network.” Given its more formal and professional image, LinkedIn’s strategy can be very different from that of other social media sites.
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To understand how to optimize your LinkedIn marketing strategy, you first need to understand the various LinkedIn demographics, such as LinkedIn user numbers, gender differences, and LinkedIn advertising statistics.
This article lists 10 key LinkedIn statistics to consider when starting a social media marketing strategy for your e-commerce brand. Let’s jump in!
LinkedIn boasts more than 830 million users (LinkedIn, 2022) in over 200 countries and territories worldwide.
Officially launched in 2003, LinkedIn’s growth has been phenomenal. In its first two years of operation, it already has 1.6 million members.
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That said, LinkedIn’s initial growth rate was relatively slow compared to the rapid growth it achieved after going public in 2011. In the five years since then, LinkedIn’s user base has grown from 160 million to 400 million in about three years. It doubled in 2017. , just one year later, it surpassed 500 million.
A third of all LinkedIn users are now in the US. Specifically, 210.1 million people are in North America, and at least 190 million live in the United States. It is followed by Asia Pacific with 251.3 million LinkedIn users and Europe with 184.3 million.
By comparison, LinkedIn has 51.37 million users in Africa and 22.61 million in the Middle East.
Looking at the demographics on LinkedIn, specifically the gender gap, statistics show that more men than women use the professional network.
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57.2% of LinkedIn users worldwide identify as male, compared to 42.8% who identify as female (Statista, 2022). LinkedIn statistics also show that men and women have very different engagement habits with the platform.
Women are slightly more selective about their job applications, feeling that they must meet 100% of the stated requirements before applying (compared to only 60% for men). Interestingly, women apply for 20% fewer jobs than men.
But things change after the application process. Women are 16% more likely than men to be hired after applying, and 18% more likely to be hired after applying for a senior role.
36% of US adults between the ages of 30 and 49, or one in three, use LinkedIn (Pew Research Center, 2021). This is the age group with the highest percentage of LinkedIn users. The 50 to 64 age group followed, accounting for 33%. LinkedIn usage is also relatively high among 18- to 29-year-olds in the United States, with 30% saying they are LinkedIn users.
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When it comes to the age demographic of global LinkedIn users, the majority (59.1 percent to be exact) are between the ages of 25 and 34. Users between the ages of 18 and 24 make up 20.4% of the platform’s total user base, compared to those aged 35 to 54. This is followed by 17.7% of age group users. Global LinkedIn users over the age of 55 make up just 2.9% of the platform’s total user base.
When planning your LinkedIn advertising campaign, it’s also important to consider other demographics on LinkedIn, such as the educational background of your target audience.
You may be interested to know that half of American adults with a college degree use LinkedIn (Pew Research Center, 2018). In contrast, only 42%, 39%, and 32% of American college graduates use Instagram, Pinterest, and Twitter, respectively.
However, LinkedIn usage among US college graduates is very low compared to YouTube and Facebook. 85% and 77% of college-educated adults in the US use YouTube and Facebook, respectively.
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With millions of LinkedIn users, marketers who want to advertise on LinkedIn have many interest and targeting options. To do this, you not only need to understand your target audience, but you also need to understand LinkedIn’s audience types.
LinkedIn is the largest business social media site. This means that our target audience consists of professionals who engage with the platform on a business level. Not only that, but statistics show that four out of five LinkedIn members are influential in driving business decisions.
Because LinkedIn allows you to search and target audiences by seniority, it’s important for marketers to understand the demographics of these professionals on the site.
According to LinkedIn, 180 million of all users are advanced level influencers (LinkedIn, 2021). This represents about 25% of the total user base.
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Of the 63 million LinkedIn users, more than 1 in 8 are decision makers, and nearly 10 million are classified as executives.
As a professional network, LinkedIn is popular with employers as well as job seekers, with over 55 million businesses listed on the platform (LinkedIn, 2021).
However, this does not mean that all of these 55+ million business listings are created and maintained by their respective companies. LinkedIn automatically generates business listings when users add experiences from organizations that aren’t already listed.
Still, LinkedIn means all 70 million businesses around the world are on track to build a profile on their network.
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As it stands, these registrars have millions of jobs posted on their platform, and they have been quite successful. According to LinkedIn statistics, 3 people are hired by the platform every minute.
These LinkedIn statistics show the platform’s dominance in the professional work environment. In fact, every Fortune 500 company is represented by at least one senior representative on the platform.
Among all social media sites, LinkedIn is the second most popular platform among B2B marketers (Social Media Examiner, 2019) after Facebook.
Four out of five B2B marketers use LinkedIn compared to 91% of B2B marketers who use Facebook. This beats out Twitter, Instagram and YouTube, which are used by 67%, 66% and 54% of B2B marketers, respectively.
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Despite its popularity among B2B marketers, the professional network does not seem to be as popular as rival Facebook as a marketing platform for businesses. Only 14% of marketers chose LinkedIn as the most important platform for their business, while 61% chose Facebook.
However, your marketing activity on LinkedIn may increase. 70% of B2B marketers plan to increase organic activity on their platform. This is something to consider in your LinkedIn strategy.
LinkedIn’s past stats aren’t surprising since it’s an ever-growing advertising treasure trove. This is especially important for brands and companies that want to connect with professionals around the world.
To understand advertising on LinkedIn, it is important to know the potential reach of your ad. According to the latest data from LinkedIn, as of January 2020, 663.3 million people could be targeted with LinkedIn ads (DataReportal, 2020). This represents a 1.6% quarter-over-quarter increase in LinkedIn reach.
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Of these, the United States reaches 160 million users and serves the largest group of LinkedIn advertising audiences. In fact, the United States is the most likely to reach LinkedIn users through advertising, with a 2.5 times stronger reach than India in second place with 62 million users and China in third place with 50 million users.
Given the increasingly prevalent use of social media these days, it’s no surprise that today’s social networks have a huge impact on consumers’ purchasing decisions.
In fact, it’s estimated that more than 7 out of 10 shoppers are influenced by social media when making purchasing decisions for products and services.
Among all social networks, LinkedIn seems to have the upper hand. 52% of buyers cite LinkedIn as the most effective channel in their research process (Demandbase, 2018). This is followed by 42% of buyers who cite blogging as the most influential part of their search.
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Buyers who rely on social media to make purchasing decisions typically use social media to get recommendations, opinions, and connect with sellers.
As the use of mobile devices has increased, mobile web traffic has also increased. In fact, overall mobile traffic is expected to grow fivefold between 2018 and 2024.
To put this into perspective, the average US smartphone user currently consumes 8.6 GB of data per month. This is expected to increase to 50GB in 2024.
With the majority of internet usage now being mobile, LinkedIn certainly is
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