How Much Is It To Advertise On Facebook – From “FaceMash” to Metaverse, Mark Zuckerberg has led Facebook through many chapters over the past 17 years, yet it remains one of the most popular social media platforms in the world.
Facebook remains the only social media application used by more than half of the world’s social networking population, reaching 59% in 2020. As of September 2021, Facebook has 2.91 billion monthly active users, a 6% year-over-year increase, reflecting its global reach.
How Much Is It To Advertise On Facebook
Facebook’s relevance and resilience during the COVID-19 pandemic is evident not only in its usage rate, but also in Facebook’s advertising budget, as the number of advertisers using Facebook has doubled in the past 18 months.
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If Facebook advertising isn’t already part of your social media marketing strategy, it should be. Facebook is still where many people socialize, get news and spend time, which means you can use Facebook ads to reach the right people and generate revenue for your business.
Let’s take a look at some important Facebook advertising statistics to keep in mind when investing in advertising on the platform.
25. Facebook ads have an average click-through rate (CTR) of 0.90%. Here’s a list of average click-through rates for specific industries, shared by Wordstream:
26. The average conversion rate of Facebook ads is 9.21%. A similar report from Wordstream found it to be average. The conversion rate is highest in the fitness industry (14.29%) and education (13.58%). It is the lowest in the technology sector (2.31%).
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Analyzing Q4 2016 Facebook advertising statistics, AdEspress found that the average cost per click for Facebook ads is $0.35. The average price in the United States is $0.26.
According to data from AdEspresso, in a gender comparison, CPC is higher when advertising to a female audience. 2016 IV. In Q4, the average CPC for female audiences was $0.24 and for male audiences was $0.19.
AdEspresso’s research also shows that advertising to the 45-65 age group is slightly more expensive than to the 18-44 age group.
According to AdEspresso research, the average CPC for Facebook ads was highest in October and November 2016. The cheapest months for Facebook ads in 2016 were June and July.
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According to AdEspresso’s Facebook advertising cost analysis, the average cost per click for Facebook ads is highest on Friday ($0.27), followed by Thursday ($0.25).
However, this is a general statistic and CPC can vary based on industry, audience, presentation and many other factors.
Surprisingly, the cheapest time to advertise on Facebook is the most popular – the evening commute. Ed Espresso’s research shows that the average CPC between 4:00 PM and 8:00 PM. $0.23.
AdEspressoran experimented with Facebook ads, where desktop ad placement ($4,625 SCPA) resulted in a 34% higher CPA compared to mobile ($3,188 SCPA).
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If your goal is to get a lot of clicks at a low cost, AdEspressore recommends using one of the following campaign objectives:
Although Wordstream’s report doesn’t mention what they mean by cost per action, we’re pretty sure they mean cost per conversion or cost per acquisition.
According to the report, the average cost per action (CPA) for Facebook ads is $18.68. It is three times higher in the technology sector ($55.21) and much lower in the education sector ($7.85).
AdEspresso analyzed thousands of Facebook ad campaigns and discovered that the average cost per 1,000 ad impressions (CPM) is $7.19, and $7.34 for all targets.
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AdEspresso research shows that the average cost per like for Page Like campaigns was $0.26 in Q4 2016. It was even lower with mobile feed ad placement ($0.10).
AdEspresso research also shows that the average cost per like for mobile Facebook ads is the lowest. In Q4 2016, the average CPC for mobile placements was $0.10, compared to $0.23 for desktop and $0.21 for the right column.
According to AdEspresso research, the cost per app install is highest in the UK ($5.40), Germany ($3.18) and the US ($2.28). The average cost per app install for Facebook ads is about $1.70.
While you might assume that it’s best to advertise your mobile app on Facebook’s mobile feed, that’s not necessarily true. Data from AdEspresso shows that the cost per app install of an Audience Network ad slot is ($0.62).
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If you’re not sure which device users to target with your Facebook ads for mobile app promotion, test your ads on Android tablet and smartphone users. It is sometimes three times more expensive for iPad and iPhone users to download a mobile app called AdEspressofound.
AdEspresso’s Facebookad analysis revealed that 69% of all Facebook ads point to a landing page. 20% of the ads point to the Facebook page and 11% to the company’s website.
Ad frequency is a Facebook advertising metric that shows how often your target audience has seen your Facebook ads on average.
AdEspress found that once your ad frequency reaches 2 points (people have seen your ad at least twice), the average CPC increases by 49.82% and the CTR decreases by 8.91%.
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Buffer tested whether advertisers could get $5 a day for Facebook ad spend. They discovered that you can get 9 page likes for $0.57 per like.
According to Buffer’s experiment, the average cost per click to a landing page on a B2B website is $4.01. However, if you are able to create highly relevant Facebook ads, this number can be much lower.
In the same experiment, the Buffer team revealed that it costs $6.35 to reach an additional 1,000 people in Facebook ad campaigns.
However, Buffer targeted a B2B audience in a highly competitive industry. You can achieve results on a very low budget.
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The third key takeaway from Buffer’s Facebook advertising experience is that a $5 ad for a Facebook Page post reached an average of 787 people.
As the Buffer team noted in the article, their ad costs were indeed high compared to the industry average.
According to PostPlanner research, 75% of engagement with your posts happens in the first 5 hours.
This might mean that if your Facebook post was published 2.5 hours ago, it might be a better time to move it forward.
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According to Social Bakers research, the organic reach of your Facebook posts depends on the size of your Facebook fan base. The less likes your page gets, the more people will like your page and the more people will see your post in their feed.
This means that as your Facebook fan base grows, you need to use more valuable Facebook posts to reach your entire audience.
Consider the best time to post on different social media platforms. They found that you get the most posts if you post between 12 p.m. and 3 p.m.
Analyzing 37,259 Facebook ads, AdEspressodis discovered that the average length of ad post text is just 14 words.
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Facebook link descriptions tend to be slightly longer than basic copy, averaging 18 words, as reported by Ad Espresso.
AdEspresso ran a Facebook ad experiment where they tested three different calls to action: “Download now”, “Sign up”, “and learn more”. The goal of their campaign was to get people to download an e-book.
The “Download” CTA outperformed the “Learn More” CTA by 50.6% and the “Register” CTA by 40.4% in terms of cost per lead.
As a marketer, tracking Facebook ad statistics and trends can help you make the best decisions about your ad budget. While consumer trends come and go, we hope these Facebook advertising statistics help you better understand the behaviors and trends that are here to stay.
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Facebook’s user and advertiser behavior has been most impacted by the COVID-19 pandemic, and as society continues to respond to this disruption, the future and fate of advertising will remain online. Investing in a digital strategy is a smart move in the coming years, as more and more people will spend more time online and use social networks as a means of communication and information.
Whether you’re stretching your budget to support social media advertising and e-commerce, or you’re looking to use social media marketing as a whole new way to connect with customers and build a community, leveraging social media marketing can be effective and (surprisingly ) is productive. Results for your business.
Now that you have all the facts and figures about Facebook ads, don’t miss our other Facebook tips to get higher conversion rates. Start your free trial, then enjoy 3 months for $1 per month when you sign up for a monthly Basic or Starter plan.
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Facebook advertising is a regular part of the marketing plan of many small businesses. 3.7 million businesses run advertising campaigns through Facebook and spend a total of $5.5 billion to reach potential customers using the social media platform.
Numbers like these are impressive…but scary. Too much competition to focus on a platform means ever-increasing costs. This doesn’t mean you need a million dollar Facebook ad budget to drive traffic, leads, and sales through your app.
This guide will show you how much budget you need for Facebook ads,