How Much Does It Cost To Advertise With Groupon – We started in 2018 to be a resource for small businesses and early stage startups to get the marketing they need to succeed. Often, professionals in our industry ask us a common question – “Why do you work with certain brands at such low rates?”
After spending years working with many agencies, we have found that the standard rates for these services are out of reach for many small business owners. Specifically, they are in a position to grow by leveraging the agency’s services – but they don’t have the funds to pay huge fees. As a result, about 50% of them fail and often it is because they have no marketing. Simply put, this is a scary statistic – but it’s not for everyone – as many businesses thrive on word of mouth or are the “only” show in town (for now).
How Much Does It Cost To Advertise With Groupon
To hire a marketing agency in 2020, business owners should expect to spend at least $4000 per month on non-working dollars. Now, what does this mean?
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Non-working dollars: Investments that do not directly result in sales – such as paying creative or marketing staff.
Ultimately, business owners need to invest non-working dollars to drive the business forward in a way that your labor dollars can’t do on their own. That said, every idle dollar needs to be spent wisely to generate meaningful returns. What does it look like when idle dollars are well spent?
We sent our staff on a mission to see what the small business market looks like in 2020. Below you will find a quote we received when we requested services for a small business with an annual revenue of $450,000. You will be shocked by what we played!
We contacted 10 marketing agencies (many at the top of Google search ads). After following up three times, we were only able to talk to four of them, and three sent us to their website to look up prices. Three agencies never returned our phone calls or emails. Clearly we weren’t big enough for them!
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Two example agencies are shown below – one full-service and one designed specifically for small businesses. The remaining eight agency quotes can be viewed below
It is a top quality agency with many people assigned to its account and has been in business for 20+ years. They will provide full-service, dedicated account managers.
When we contacted this agency, we found a nickel and dime model. In other words, the upfront cost quoted was low – but when the unlisted services are taken into account, the cost has risen sharply. For example, social media management is quoted between $400 and $1000. However, this number increases significantly when we ask for 2 posts per week (Facebook, Instagram and Twitter), including graphic design, writing, image collection, scheduling, responding to messages/comments/likes, software and content strategy.
The average salary for a junior level marketing employee with 1-3 years of experience is $49K (Glassdoor) – not including wages, benefits and taxes. In addition, this person should be skilled in certain areas and help manage the day-to-day marketing operations. That said, you’ll still need to hire freelance graphic designers or purchase user-friendly software like Canva to provide the necessary support. If your company is large and has digital advertising, website management, graphic design, email marketing, etc. If you consider increasing – the cost of bringing these services in-house will be as follows:
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Your business may want to launch social media advertising, as it is one of the best digital marketing trends of 2019. You need to spend 10% of your monthly income on marketing – giving you $10,000/month, with a budget of $4,000 specifically allocated to social media advertising.
Campaign brief: Created 5 ad campaigns, 4-5 ad creative variations, audience list upload, adding tags on website, creating ads in business manager, graphic design, daily monitoring and weekly reporting. (About 120 hours per month)
An industrial tool repair shop earns an average of $300 per machine repair, and one repair takes two hours. When applied to the scenario above, 120 hours would generate $18,000 in revenue.
You can see that hiring an agency does not cost more than hiring a part-time employee. The agency will eliminate the need to manage hourly employees (who also have high turnover rates), the knowledge of targeting, placement and advertising that many employees do not have.
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After reading the numbers, you may wonder why marketing agencies charge so much! We’ve created a series to help you understand (from our perspective) how each strategy works. Stay tuned!
Massive SEO strategy, 5-10 optimized web pages, analysis setup, keyword research and analysis, competition analysis, on-page and off-page SEO implementation, title tags, meta description, image SEO, content creation and optimization, incoming traffic management, initial analysis of backlinks and reporting, ranking reports
Includes Advanced SEO Techniques / Skyscraper Techniques, Weekly Reports, Creating and Managing Social Media Profiles, Monthly Blog Articles
Account Setup, 5 Campaigns, Deep Keyword Research, Campaign Audit, GEO Targeting, Demographic Targeting, 360 Degree Audit to Increase CTR, Manual Bidding
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5 Pages, Custom Responsive Design, SEO Optimized, Logo Design, Sitemap Creation, Google Indexing, 5 Stock Photos, One Month Maintenance
A systematic campaign to promote your company in a multi-dimensional way on the web: social media marketing, directory submissions, blog articles, YouTube videos, etc.
Effective website optimization, strategies designed for website content development, relationship building and web presence management, reputation management, local and regional SEO, content planning and management, building and link acquisition.
Comprehensive Website Review, Editorial Content Review, SEO Factors – On-Page and Off-Page, Social Profile Review, Google My Business Review, Directory and Citation Review, Online Reputation, Competitive Landscape
How Much Does It Cost To Advertise On Google?
Google My Business Optimization 2 Pages Onsite SEO Management Review Management Local Conference Management Link Building – 1 x 500 word article per month Dashboard + Reports
Customer Interviews – Email Surveys Competitive Research – High Level Summary + Report Key Message Development Persona Development – High Level Customer Journey Map Implementation Calendar – Recommendations 3 Month Growth
Customer Interviews – 5 Customer Interviews Competitive Research – 3 Competitors Key Message Development Persona Development – Customer Journey Map Summary Implementation Calendar – Growth Recommendations 6 months
Customer Interviews – 10 Customer Interviews Competitive Research – 6 Competitors Key Message Development Persona Development – In-Depth Reviews Customer Journey Map Implementation Calendar – Recommendations of 12 Month Growth
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Marketing Website: WordPress Site Update, Mobile Friendly, Secure HTTPS, Local Pages, CRO Landing Pages Content Program: Home Page Content, Home Video, Review Funnel, Ongoing Blog Content, Updating Hub Page for Leads, Podcasts or Webinars, Sales Materials, Press Release, Update Old Content” SEO: Google My Business Optimization, SEO Management on post, Local Citation Management Link Building, Google Search Console Setup, Podcast Guest, Organic Optimized CTR, Featured Snippets Program Social Media: Social Profile Update, Posting Plans Social , Social Campaign Plans, Social Engagement Plans, Media and Influencer Outreach, Video Channels, Live Video Events Email Marketing: List Cleanup, Re-engagement Campaigns, Newsletter monthly, Lead Capture Calls to Action, Email Confirmations and Follow-up mail, Nurturing Email Leads programs, lead email campaigns
Marketing Website: WordPress Site Update, Mobile Friendly, Secure HTTPS, Local Pages, CRO Landing Pages Content Program: Home Page Content, Home Video, Review Funnel, Ongoing Blog Content, Updating Hub Page for Leads, Podcasts or Webinars, Sales Materials, Press Release, Update Old Content” SEO: Google My Business Optimization, SEO Management on post, Local Citation Management Link Building, Google Search Console Setup, Podcast Guest, Organic Optimized CTR, Featured Snippets Program Social Media: Social Profile Update, Posting Plans Social , Social Campaign Plans, Social Engagement Plans, Media and Influencer Outreach, Video Channels, Live Video Events Email Marketing: List Cleanup, Re-Engagement Campaigns, Monthly Newsletter , Lead Capture Calls to Action, Email Confirmations and Follow-up, Nurturing t a’ Email Leads Programs, Email Lead Campaigns Paid Lead Generation: Boost FB Posts, Social Media Advertising Campaigns, Google AdWords, Remarketing Campaigns Sales Activation: Affiliate Schemes Co-Marketing, Lead Prospecting/Av Orientation Process, Lead Speaking, Customer Campaigns Repeat Customer Experience: Response Plan Review, New Customer Onboarding Process, Customer Delight Process for , Referral Program, Events Program, Customer Feedback Program
Marketing Website: WordPress Site Update, Mobile Friendly, Secure HTTPS, Local Pages, CRO Landing Pages Content Program: Home Page Content, Home Video, Review Funnel, Ongoing Blog Content, Updating Hub Page for Leads, Podcasts or Webinars, Sales Materials, Press Release, Update Old Content” SEO: Google My Business Optimization, SEO Management on post, Local Citation Management Link Building, Google Search Console Setup, Podcast Guest, Organic Optimized CTR, Featured Snippets Program Social Media: Social Profile Update, Posting Plans Social , Social Campaign Plans, Social Engagement Plans, Media and Influencer Outreach, Video Channels, Live Video Events Email Marketing: List Cleanup, Re-Engagement Campaigns, Monthly Newsletter , Lead Capture Calls to Action, Email Confirmations and Follow-up, Nurturing t a’ Email Leads Programs, Email Lead Campaigns Paid Lead Generation: Boost FB Posts, Social Media Advertising Campaigns, Google AdWords, Remarketing Campaigns Sales Activation: Affiliate Schemes Co-Marketing, Lead Prospecting/Av Orientation Process, Talk to Leadership, Repeat Customer Campaigns Customer Experience: Response Plan Review, New Customer Onboarding Process, Process Customer Delight, Referral Program, Events Program, Customer Feedback Program CRM Tools: Data Capture and Cleansing, Sales Pipeline Process Marketing Automation: Scoring Process Lead Tracking, Lead Tracking Analysis: Analytics Goals, Ad Tracking, Call Tracking
Google Local Opportunity Finder Update We’re adding free tools
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