How Much Does It Cost To Advertise On Google – You are here: Home / Blog / How Much Does Google Ads Cost? Here’s how to create a budget
In fact, according to Google, an advertiser earns an average of $2 for every dollar spent on its platform. This means that most people double their investment on the platform.
How Much Does It Cost To Advertise On Google
So how much will Google Ads cost your business? How much will it really cost to acquire a customer?
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In this article, we’ll explore the latest cost-per-click data for your industries, as well as how to use Google’s tools to predict ad spend.
This way, you know what to expect and can use Google Ads with realistic goals and expectations.
Google Ads (formerly AdWords) uses an ad auction model, so there is no set cost per ad.
Companies create campaigns, and what they’re willing to pay affects their ad rank (which controls whether or not their ad wins), as well as relevance and other factors.
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This means that Google ad pricing is fluid based on what your competitors are offering for your chosen keywords, locations and audience.
Depending on your industry, location, and competition, keywords can cost as little as a few pennies or several hundred dollars.
If you target high-competition keywords with high business intent (and high potential value), you’ll spend a lot of money. But the potential ROI is also much higher.
Therefore, industries with high customer value and a relatively short sales process have become highly competitive with Google ads.
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Insurance, online education, marketing and advertising services, legal, internet, and telecommunications are the most expensive industries, with insurance exceeding the average CPC of $18.57.
Most companies in these industries tend to sell subscription services where the customer pays a monthly fee for a long period of time.
Since a customer can be worth a lot, PPC also increases Google Ads search.
The statistics below show the combined average CPC from Google Ads, Bing Ads and other PVR platforms by country:
How Much Do Google Ads Cost Your Business?
Switzerland and Norway, the two most expensive countries, lead the way with average paid search CPCs of $0.8 and $0.77 per click.
There are also huge differences in CPC in regions, cities and even different regions within the same country for similar reasons.
However, since these higher CPCs generally reflect increased purchasing power, you shouldn’t avoid them unless you try them and see negative returns.
Overall averages for display and search ads show a consistent trend of mobile clicks being cheaper.
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In the first quarter of 2019, the average CPC for a digital ad on mobile was $0.42, while the cost per click on desktop was $0.73.
All of this data should give you a good idea of what a single ad will cost you.
But when you want to answer the question of how much a Google advertising campaign costs, looking at averages is not enough.
One of the biggest mistakes when launching a PPC campaign is not doing proper research before starting.
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Depending on your industry, you can pay anywhere from a few cents to twenty dollars per click.
To get more relevant data, you should research the individual keywords your business can target for your location.
If you’re not sure what keywords to search for, try to find out what words people typically search for to find your business.
For example, do you have a flower shop? If so, people are likely to search for “local flower delivery” or “local florist.”
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If you still can’t think of anything, you can also use Google Ads Keyword Planner for free.
You can also enter your homepage or landing page (if you have one) to help you get keyword ideas by site:
If you have a delivery service, set a location for your city, state or local delivery area. For example, we can set it in New York.
The results show average monthly search volume and top page prices.
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If you use the home page to filter, you will get a list of targeted keywords for suggested services.
You can see historical monthly search volume by hovering over the chart next to the average volume number.
Once you have this data in hand, it’s time to pick some keywords that are relevant to your business.
Just check the box next to your keywords and click the “Add Keywords” button. (By default, the option is set to “Add to Plan”).
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Once you’ve added your keywords, you can immediately estimate your campaign costs by clicking the Plan Overview link in the sidebar.
Google predicts that a campaign targeting the five keywords selected above will have an average cost per click in New York of $3.18.
You can take total cost and conversions with a grain of salt because budget constraints aren’t taken into account.
If you run this ad campaign across New York City with no budget constraints, you’ll spend roughly $21,000 for 390 conversions.
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You’ll also want to use some of that budget for remarketing ads and other platforms, rather than just spending it on a search ad.
Unfortunately, you can’t create money out of thin air, so finding money to spend on Google ads can be difficult.
And unless you’re going to reinvest the money back into your business or take money out of your bank account to do it, it has to come from somewhere.
Seriously, if you don’t have money in your budget and can’t withdraw from your bank account, you have one option:
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The easiest way to check your Google ad campaign is to look at the keyword report and find low performing keywords.
To get better returns on your ad campaign, you should stop targeting these keywords and spend more money on keywords that have positive returns.
If you use broad match keywords, you should also add any invalid keywords as negative keywords.
You can do the same with places. Open the Locations tab and go to the Geographical Reports view.
How Much Does It Cost To Advertise On Google?
Here you can choose how detailed you want the breakdown to be, for example by limiting the data by status.
You can identify entire states, cities, or neighborhoods that are difficult to convert. (A competitor may be closer, or your location may not have a suitable delivery policy.)
By reducing bids on these locations or removing them from your campaign entirely, you can spend more where your money matters.
It’s not always as simple and cut as analyzing a specific number, for example, sales from platform X.
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So if you spend ten hours a week on social media campaigns, even cutting that down to five hours frees up a lot of room in your budget.
To calculate this, you need to take your hourly rate and multiply it by the number of hours you spend working.
Let’s say your hourly rate or fee is $50 and you spend ten hours a week on social media campaigns.
Now you can use this extra time and money to invest in a new platform like Google Ads.
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Another obvious way to create a budget out of thin air is to simply switch from one platform to another.
This is where you need to analyze specific conversion data to see which platforms are taking up a lot of time and money with little impact on overall revenue.
The goal is to figure out where you can trim the fat, where you can get rid of budget-wasting efforts that aren’t making sales.
If you don’t have exact values, you can still calculate your costs using the average value of a lead:
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Do the labor and direct costs exceed the average value of the leads or the total monthly income from those leads?
The last option is to perform a quick overhead audit in the form of the tool.
Most marketers will have a variety of tools at their disposal: keyword research tools, tracking tools, social planning, and more. There is literally a SaaS tool for everything.
For example, I use a bunch of tools every month that cost money: Evernote premium, Mailshake, Slack premium, Moz, etc.
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Now, if I needed room in my budget, I could probably ditch a tool like Evernote simply because it’s not necessary for my business. I can register for free. I will just miss some functionality. But if it means spending an extra $50 on Google ads, it might be worth it.
Try to remove unnecessary tools or tools that do not help convert users into customers and use this extra space to budget for Google ads.
Earlier in this post, I gave an example of how much a sample campaign would cost me per month.
Alternatively, you can target the same keywords but limit your budget and lower your price because your budget is still limited.
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By focusing on highly relevant ads and landing pages, you can increase sales and results, even if your budget is only a few hundred dollars a month.
It is better to start small
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