How Do You Advertise On Airbnb – So you’ve listed your short-term rental on Airbnb and a few other channels. You may already have your own website. But somehow you still haven’t found a place to connect with your visitors. What’s the best place to show them why they should choose your rental property over your competition?
Social media allows you to build your brand and build lasting relationships with your visitors. Therefore, it should be part of any multi-channel distribution strategy for vacation rentals.
How Do You Advertise On Airbnb
To help you get started, we’ve put together a guide to promoting your Airbnb profile on Facebook. You’ll find everything you need to know about creating a Facebook business page, sharing posts that your visitors will engage with, and running ads that drive bookings.
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If you do it right, you can get bookings from visitors who find you on Facebook and increase your stay and revenue as a result.
But the main reasons for developing your social media presence should be to strengthen your brand, build trust and connect with potential guests through shared stories and values. Below we will explain in detail how to do this.
Facebook business pages are different from personal pages. Instead of representing individuals, they allow businesses to showcase their products and services and make sales on Facebook.
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As such, Facebook business pages have several advantages for Airbnb hosts that personal pages do not. For example, you can add a prominent call-to-action button at the top of your profile, inviting visitors to send you a message or book. You can display your phone number, email address, website, and other contact information so visitors can easily contact you.
Additionally, you need a Facebook Business Page to run paid ads and access Facebook Ads Manager – which we’ll talk about later.
4. Enter a site name. You can use your brand name, Airbnb name, or come up with a descriptive title for your rental.
6. Enter a description of the page. This will appear in the left column of your profile. Provide a brief, compelling description of your rental, including where it is located, who it is for, and what guests can expect when they stay. This is where you can start telling the story of your vacation rental product, which we’ll get into later.
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8. Upload a profile photo (at least 180×180 pixels) and a cover photo (at least 820×312 pixels). The first would be your brand logo (if you have one), followed by a good photo of your rental property and its surroundings, or a well-placed photo of the interior.
9. Add additional information about your business, such as your contact information. You can do this by selecting the ‘About’ section when editing your profile. Be sure to add a link to your vacation rental website so guests can make direct reservations.
10. Add the button to your page. Go to your profile and click the blue ‘Add’ button below your cover photo. Here you can choose a call to action (CTA), such as ‘Send a message’ or ‘Book now’, which will help you generate more bookings.
11. Invite your Facebook friends to like your page. Click the three dots below your cover photo and select ‘Invite Friends’. This is an important step because if you start sharing a post on Facebook and your friends start liking it, the post will appear in the newsfeeds of your friend’s friends – the best way to reach more people and grow your followers naturally.
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Great choice for the cover photo on the FB page of Whisper Valley Ranch, an Airbnb for rent in Santa Margarita, CA.
When you create your Facebook business page, it’s a good idea to link it to your Instagram business account.
This way, when you share a post on Instagram, you can automatically share it on Facebook. All your photos, descriptions and hashtags will be submitted. This can save you a lot of time in the long run and ensure that your posts reach a wider audience on the two social media platforms.
In addition to allowing you to share posts on both platforms at the same time, this will also allow you to sync your business contact information, run ads on Facebook and Instagram, and manage all your messages in a unified inbox, among other benefits.
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If you don’t yet have an Instagram business account, read our beginner’s guide to using Instagram for vacation rentals.
Now you’re ready to start sharing posts on Facebook. We’ll give you some ideas of what to post in a minute. But first, let’s talk about the overarching goal that should drive all the social media marketing you do for your vacation rental business: storytelling.
Brands use storytelling in their marketing and to connect with target audiences on a deeper level. By telling stories about your vacation rental product using social media, you can highlight the values you and your guests share and build meaningful relationships that will result in positive reviews and repeat bookings.
So how do you tell a story with your content on social media? It’s important to remember that guests who choose to stay at an Airbnb instead of a hotel are looking for authentic, real experiences instead of cookie-cutter stays. So focus your storytelling on the aspects of your business that are unique to you. Don’t be afraid to let your personality shine.
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The owners of River Ranch Mudgee in New South Wales, Australia are very careful to tell a consistent story on their social media pages.
Of course, you don’t have to literally tell stories and start with “one” every time you share a post on Facebook. Just make sure that the clips you share fit into a larger story – unique to you and your employee, and that your visitors can relate to.
Once you’ve built a solid Facebook business page and shared posts, it’s time to start growing your followers. The more people exposed to your posts, the more bookings you will get on Facebook.
Another way to get new followers is to share links to your page in Facebook groups. This is a great strategy, especially if you are open to accepting bookings in the medium term. Visitors looking to stay longer are more likely to inquire in Facebook groups than those planning a weekend trip.
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Start by typing your city into the Facebook search bar and look for groups targeting digital neighbors or expats – these are often great places to connect with people looking for temporary accommodation.
However, before you post, check the group rules – you don’t want to unknowingly break them and get kicked out. Also, be careful not to spam or post multiple times in the same group. Instead, look at the questions people are asking, provide helpful answers in the comments and, if appropriate, mention where you’re hiring.
The key to promoting your recruitment in Facebook groups is to be genuinely helpful rather than over-promoting. It requires an investment of time on your part. But in the end, it pays off if you can get people to follow you or book your rental.
While growing your followers naturally can bring results, your Facebook marketing strategy may need a little push every now and then. This is where Facebook advertising comes into play. Paid ads allow you to reach a wider audience and make your site visible to people who might not otherwise come across it.
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Running Facebook ads is a science in itself – here’s Hubspot’s complete guide on how to set up a Facebook ad campaign.
And remember, if your ads aren’t working, don’t wait until they drain your budget. Stop using them and create new ones. It takes some experimentation to find your sweet spot.
As you can see from the above, you can absolutely advertise your Airbnb rental on Facebook. All you have to do is set up your business page on Facebook, link it to Instagram, share posts that tell compelling stories, interact with people in Facebook groups, and run paid ads. If you commit to it and share posts consistently, you’ll start seeing new bookings.
Please log in again. The login page will open in a new tab. After signing in, you can close it and return to this page. In the lecture, our professor told us about Ad Age 2018 A-List agency and social networks. We took a tour of the topic and found the best marketing and communication agencies in 2018. What caught our attention was Airbnb.
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Airbnb is an online marketplace that connects travelers with local hosts. On the other hand, the platform allows people to list their available space and earn extra money in the form of rent. On the other hand, Airbnb allows travelers to book unique accommodations with local hosts, saving them money and giving them the opportunity to connect with locals. Airbnb exists for the on-demand travel industry
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