How Do I Advertise On Facebook – In this short guide, I’ll show you why you should use Facebook advertising to promote your online t-shirt business, how to reduce your Facebook advertising costs and increase its effectiveness, and a step-by-step guide on how to do it. Create and run your first Facebook ad. Also, if you are looking for a keyword strategy for your ad, then you should visit our top SEO keyword tips for your t-shirt brand.
First, the Facebook rules. Is it clear? If not, here’s a graph that shows it. The average daily active users as of June 2019 is 1.59 billion. This is the main reason why Facebook advertising makes so much sense, and if you’re not advertising on Facebook yet, then you’re really missing out.
How Do I Advertise On Facebook
You may also notice that Facebook’s algorithm has changed for business pages. At the end of 2014, the organic reach of business pages dropped dramatically. This happened because before there were too many pages and too many posts competing with too many other posts, so the posts were rarely seen by users.
Advertising On Facebook
To fix this, Facebook decided to change its algorithm and stop bombarding end users with business content and started showing only what Facebook thought was more relevant in the news feed: updates from friends.
What are the chances of this actually happening? almost any. Very few people bother to go to their Page Feed, do you remember the last time you checked your Page Feed? Probably not.
You can check your Page Feed by clicking the Page Feed link on the left side of your News Feed. You may want to bookmark a page’s feed to see what your favorite pages are sharing.
2. Another way users can see your shared content organically is if they choose to “see first” your Page posts. The user just needs to go to the Facebook business page, then click on “Following” and select “See First”.
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What are the chances of this actually happening? People follow these steps when the page owner asks users to do so or when the user intentionally visits and is genuinely interested in the content shared on the page. So while we’re at it, why not head over to Playsit’s Facebook page and be the first to see our best updates? 😉 👉
3. Someone decides to re-share a page post on their wall. After sharing content on a page, users can share it on their wall or on a friend’s wall and see their friends and followers.
How likely is this to happen? Brand owners often re-share content they share on their Facebook pages to increase organic reach. Also, if the content is interesting, it can be re-shared and re-shared, think viral posts.
4. The Facebook page owner promotes the post to reach an audience beyond their followers and their follower base.
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5. The Facebook page owner goes to Facebook Ads Manager and creates an ad. Ads created through Ads Manager perform better than Boosted Posts because the targeting capabilities are much higher.
Now that we know all about Facebook Page Posts, let’s focus on points 4 and 5, as this post aims to help you create low-cost, high-converting Facebook ads to sell more T-shirts.
Facebook ads are sponsored content that people see on Facebook. And as mentioned earlier, non-boosted Facebook Page posts have minimal visibility. In contrast, when investing in ads, it can be seen in a user’s news feed on mobile or desktop, in the right column of a laptop or desktop computer, or even outside of Facebook in the Facebook audience network.
People see sponsored content because the page owner or social media manager decided to engage them and spend money on that ad content to get in front of them.
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Facebook ads work because people spend an average of 20 minutes on a Facebook visit, and all they do is scroll through their news feed, pause to view, like or comment, and sometimes keep scrolling endlessly. Right here in the News Feed, Facebook has strategically decided to display ads, making ads virtually unacceptable.
Advertising content may be linked to social actions taken by your friends, such as page likes.
While it makes sense to think that the ad contains this extra information, it actually gets people to do what you want the ad to do.
Already busy on the side. For example, in Corona’s sponsored ad, I see that 50 of my friends have already liked Corona’s page, so that makes me think that Corona might provide interesting content and I should go and like that page.
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It has also become a competitive and crowded environment to get going. This means your ads are competing with it
Ads by other Facebook page owners who create better ads than you, be it on the creative side, do better with their audience more effectively, who knows.
Few people actually realize that you are joining a huge auction when you advertise on Facebook. So it makes sense to think that Facebook wants to maximize its profits and the only way to achieve that is to show users high quality (relevant) ads so that those ads get high user engagement (money for Facebook). To stay on top of the game, users use the Web Grader to measure their presence on Facebook to improve their ad campaigns.
OK, enough history, let’s get to the best tips and tricks on how to make Facebook T-shirt Ads work.
How To Get More Clicks On Your Facebook Ads
T-shirt business owners fail and waste their hard-earned money when they invest in a Facebook ad campaign or fail to define what they want to achieve by promoting the post.
The cost and effectiveness of Facebook ads can be optimized by making smart tweaks to your ads. Among them, the most important aspects to take care of are:
✓ You need to know what type of Facebook ads to run based on your goals. Another benefit, aside from meeting your campaign goals, is that you’ll spend less on ads because Facebook will be able to understand what your goals are and adjust ad delivery accordingly. In this sense, what outcome do you consider success – exposure and sales, just sales, likes?
✓ Choose to appear only in the desktop news feed or mobile news feed. Ads displayed in the right-hand column are rarely noticed. Personally, I avoid these ads, and I find them misleading, but I’ve heard people buy products that appear there, so if you like them, please use them.
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✓ Facebook ads work best on a CPC (cost per click) basis, which means you only pay for the clicks you get. Choose to pay per post engagement. You can limit the amount you want to spend per day, so if you want to test an ad for $7 a day, you can do that.
✓ A conversion offer is recommended because Facebook will do everything possible to deliver your ad to people who are interested in your offer, also known as the likelihood of conversion.
✓ Make sure you target a very narrow niche if you really want to get cheap clicks. You need to know who your target market is, what they like, see, read, listen and buy. Creating customer personas will make you an expert in psychographic and demographic targeting and make your advertising more engaging.
✓ Create multiple custom audiences and refine them over time. There are advertisers building audiences with +100 interests, wow.
Creating A Facebook Ad That Converts
✓ Go to the intersection of interests. When choosing your audience’s interests, go for “people who enjoy the outdoors” and “people who enjoy drinking beer” This is more accurate than if you used OR instead of AND. Get the most out of Facebook Ads and start implementing this technique now.
✓ When deciding which ads to show people, you need to know how relevant Facebook thinks the ad is. The more relevant the images and copy in your ad to your target audience, the cheaper your ad will be. After the campaign ends, go to your Facebook Ads Manager, then select Ad Set and you will see your ad score under Relevance Score.
Remember to use buyer personas to improve the relevance score of your Facebook ads. Read this great post to get complete information on how to check ad relevance scores.
✓ Your Facebook t-shirt ads should speak to who your target audience is. Use images that match their lifestyle and vision of themselves. You want to think “This is me” when interacting with your ads.
Ultimate Guide To Facebook Advertising: How To Access 1 Billion Potential Customers In 10 Minutes: Marshall, Perry, Krance, Keith, Meloche, Thomas: 9781599185460: Books
✓ Improve your targeting by checking audience insights, find out who is not engaging with your t-shirt ads, and focus on those ads.
✓ Invest in professional product/studio photography that speaks to your audience for your advertising. Playsit t-shirt mockups are recommended and
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