How Do I Advertise My Business On Instagram – Learning how to market on Instagram can provide businesses of all sizes with a great opportunity to reach their target audience and drive sales.
Last year, eMarketer reported that Instagram would have 1.074 billion users worldwide by 2021, up 73.5 million from 2020.
How Do I Advertise My Business On Instagram
From big brands to local mom-and-pops, businesses around the world are using Instagram to get results. According to a report, 80% of Instagram users make purchase decisions based on what they see while browsing the Instagram app
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Instagram business profiles are becoming the new homepage as consumers turn to Instagram instead of Google for brand searches.
This means you should spend as much time and effort on getting a well-designed Instagram profile as you do your website.
Their profiles include a well-designed and consistent aesthetic, along with a compelling bio and branded profile photo.
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Your Instagram business profile is often the first point of contact for customers with your brand, so it’s important to make an impression and get people interested in your business. By creating a consistent brand story and aesthetic, you can turn new customers into loyal followers, meaning they are just a few steps away from investing in your product.
With changes to the Instagram algorithm and increased competition on the platform, it’s important to utilize what works. This means that Instagram ads are very important to any business’ marketing strategy.
When you set up your business profile on Instagram, you decide how much you want to spend, where you want to see your ads and how much you want them to run. Instagram offers several targeting options, so you can choose the one that best suits your business needs.
Running your own Instagram ad campaign is not difficult, but it can be intimidating for inexperienced small business owners and influencers. Fortunately, it’s not as difficult as you might think!
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The easiest way to advertise is by promoting a post you share on Instagram. Select the post you want to upload and click the “Submit” button.
Instagram automatically targets “lookalike audiences” with whom you can share your posts, but you can easily create your own audiences by selecting interests, age ranges, and genders within the app.
Once you’ve set your audience and budget, give your ad one last look before clicking the “Approve” button.
You can start with a small budget and try advertising for a few days. To track the performance of your ad, click the “View Results” button in the lower left corner of your ad. Remember, Instagram advertising takes practice, so keep tweaking your boosted posts and audience until you get the results you want.
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The best ads for driving Instagram sales for your business are the ones that clearly explain the purchase.
Think @Thebouqsco. In the example below, they use a “Buy Now & Save” call to action, followed by a brief description of the offer. They also use the “Buy Now” button to encourage them to make a purchase.
Basically, Bouqs Co. streamlines the procurement process. The ad is very clear about what they offer. It’s important to keep your messaging simple so you don’t distract users from the main purpose of your post.
In March 2017, Instagram introduced ads in Stories, giving brands another way to pay to reach more people. These immersive full-screen ads allow your business to use targeting to make your ad relevant to the people you want to reach.
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While photo ads are likely to retain their lead through 2021, Instagram Story ads should see the biggest growth based on usage of Instagram Stories. These ads are popular on Instagram account stories and can have a huge impact on potential customers.
You’ll see a small “Sponsored” icon in the upper right corner and a call to action (“Learn more”) at the bottom of the ad. Also, an additional call to action at the bottom of the ad might be helpful for those who want to learn more.
Instagram ads have the option to create videos or photos. No matter which one you choose, your original clip is sure to grab attention. You need to catch the eye of those who glance quickly at your story.
Instagram Stories has become a great way for businesses to connect with their followers on a deeper level and showcase their brand personality. They allow you to connect with your followers on a daily basis (and without emptying their feeds). Don’t miss this great opportunity to connect with your future clients.
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The popularity of Instagram Stories continues to explode, with the feature reaching over 500 million daily active users—twice that of Snapchat! So it’s no surprise that businesses are constantly finding new and creative ways to do this.
Instagram Stories presents a great opportunity for businesses to engage with their audience more frequently and personally. Many brands use Instagram Stories to showcase their products, promote special offers, or showcase new items.
In 2017, users with 10,000,000 or more followers on Instagram were rated as being able to add links to their Instagram Stories, which was big news for retail brands and publishers. This is a huge trend on Instagram right now and can help you grow your email list, sell products, drive traffic, and more.
When you add a link to your Instagram story, you’ll see a small arrow and the text “see more” appear at the bottom of the image. This small text may be ignored, so you can add text that says “swipe” (or something similar) to make it more visible to the user.
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Instagram’s algorithm now takes into account all the interactions you get in your Instagram Stories, such as replies and shares. The more people engage with your Instagram Stories, the more likely your posts will beat Instagram’s algorithm and appear in their feed.
The best Instagram hack to bypass the algorithm is to take advantage of the engagement features of Instagram Stories, including voting features or “swipe” options (that is, if you have more than 10,000 followers).
We also see a lot of micro-influencers sending direct links to products via DM (direct messages) to their followers. This is a great way to get people into your inbox, build relationships with your followers, and ultimately increase the chances of your posts appearing in their feeds.
These are all great strategies for convincing your customers to check out your product and staying relevant to your audience.
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Shopify’s shopping integration is also a huge win for businesses on Instagram. According to Shopify and TechCrunch, “Instagram is already a ‘significant’ driver of traffic to Shopify’s eCommerce stores, so driving traffic to the platform instead of driving it around can lead to a significant increase in additional sales.”
Instagram’s shopping feature allows businesses to identify products they have for sale and allows users to make purchases directly within the app.
Sell Plugins like Shopable Instagram Galleries can make selling your business easy. An express checkout feature allows visitors to add items to their cart and purchase products directly from images in the feed. Businesses can create a custom gallery to showcase their products and add a gallery link to their Instagram bio.
Creating a shoppable Instagram feed using a “link in bio” tool like Shopify’s Linkpop is a popular tactic for businesses looking to drive sales through Instagram.
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Here you can see the custom URL in @MeUndies bio where they direct users to their posts and Instagram Stories:
Linkin.bio is a landing page that looks like your Instagram feed and displays your posts as clickable images that link directly to your product pages. This makes it easy to build marketable feeds that link your audience directly to your content. You can also link to multiple sites and pages without changing the link in your bio:
When one of your followers clicks on the link in your bio, they will be taken to a mobile-optimized landing page that looks like your Instagram feed and displays your Instagram posts as clickable image. When your followers visit your Linkedin.bio page, they can click on any of your Instagram posts to go to the product page that matches the photo.
Shoppers love a good promotion. Instagram is the perfect place for promotions, new product launches or discount codes. You can add the ad message to your post or Instagram story and have users click the link in your bio to take advantage of the offer.
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If you run an exclusive ad on Instagram, you can also
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