How Can I Advertise On Google – Google is the most popular search engine in the world. It has over 70% of the search market share and accounts for nearly 85% of mobile traffic. If your business isn’t already advertising on Google, you could be missing out on hundreds of potential customers. If you don’t already have a Google Ads (formerly Google Adwords) account, learn how to create one here.
In this blog, we’ll give you all the information you need to get started advertising on Google. We’ll cover the basics and explain how to use Google Ads to effectively drive more traffic to your business website. Increasing relevant traffic to your website is essential if you want to increase brand awareness and conversions like most businesses do.
How Can I Advertise On Google
The Exposure Ninja Paid Search team are experts in managing Google Ads. Request a free review of your Google Ads campaign and learn how you can drive more traffic to your website.
Reasons Why Programmatic Advertising Is Kicking Google Adwords Ads
Google Ads is a free online advertising platform that allows businesses to pay to have their ads appear on Google’s search engine results pages (SERPs) and the Google Display Network. When businesses are looking for products similar to theirs, they can use the service to show their ad to the right audience at the right time, making it a highly effective way to drive relevant traffic to a company website and increase conversions. You may have heard of pay-per-click advertising. Here’s how Google Ads works. You pay each time a user clicks on your ad.
Unlike SEO (Search Engine Optimization), which can take months or even years to bear fruit, PPC has the potential to yield quick results. Well-optimized ads can quickly appear at the top of the SERPs, above organic (non-paid) search results, allowing businesses to capture the majority of their traffic. Google (paid) ads are marked with a small “Ad” label next to the URL.
The basics of Google Ads are relatively easy to learn, even for beginners. Of course, there are many advanced features, and developing a winning strategy is an art that some take years to perfect, but getting started is easy. It’s also easy to keep a budget under control. So don’t panic out of fear of inadvertently spending thousands of pounds that your business cannot afford.
Keywords are at the heart of Google Ads. These are the words your target audience is likely to search for when looking for a solution to a problem. The first step in building a Google Ads campaign is to create a list of these keywords. For example, a real estate company might select “homes for sale” or “apartments to rent in Manchester”. You can then set a limit on how much you’re willing to pay each time your ad is clicked (pay-per-click). This gives you peace of mind knowing you won’t go over budget. But remember, your competitors will be bidding on the same keywords, so the higher your bid, the more likely your ad will show, not theirs.
Advantages (+ 1 Disadvantage) Of Google Ads
The bid amount is not the only factor Google uses to determine which ad to show for a particular keyword search. Google’s “Ad Rank” metric is also used to determine who wins first place. In addition to the bid amount, Ad Rank is also determined by the quality of the ad in the search context.
Fast results. Paid advertising produces results much faster than SEO. Getting a good position in organic search results (SEO) can take years, whereas a PPC campaign can put your ad in the top position almost instantly. With 75% of Internet users never looking at the first page of Google search results, ads appearing at the top of the SERPs provide the best visibility. Google Ads makes it easy to see what’s working and what’s not, so advertisers can quickly adjust ads and campaigns for the best results.
Remarketing opportunities. Wouldn’t it be great if you could target your ads to users who have already visited your website and expressed interest in your products or services? Google Ads lets you do just that. Remarketing allows advertisers to show ads to people who have visited key pages of their website when they later land on a website in the Google Display Network or search for a keyword. By showing your ads to an interested audience, click-through rates (CTR) increase dramatically, creating enthusiasm for your website.
Easily control and measure activity. The Google Ads platform provides a wealth of data that enables advertisers to effectively manage and evaluate advertising campaigns. You can view information such as who clicked on your ad, the keywords that produced the best results, how many leads your ad generated, and the cost per lead. Armed with this information, advertisers can quickly end or revise underperforming campaigns and increase budget for high-performing campaigns. Connecting Google Ads to Google Analytics provides another layer of data that can be used to target ad spend.
Google And Facebook Dominate The World Of Online Advertising: Charts
The short answer is how long is a rope? In the UK, the average cost per click is between £0.66 and £1.32. However, the cost of Google Ads depends on many factors and varies from business to business. The good news is that you can easily control how much you spend by setting bid limits. Once you understand how the platform works and which campaigns are most successful for your company, you can make informed decisions about when to spend more and when to cut back. The cost of Google Ads depends on:
The best way to lower your CPCs is to increase your Quality Score by improving your ads and targeting relevant audiences.
These are the basics of Google Ads advertising. Once you’ve mastered the basics, watch our podcast How to Maximize Your Google Ads Campaign Profits to learn how to refine your strategy and get better results from your PPC campaigns.
Google Maps is a great way to drive traffic to your local store. As consumers increasingly order goods and services online, businesses that rely on local commerce are struggling to attract the customization they need to maintain steady profit margins. But many people still visit physical stores to see, touch and even smell products before they’re ready to buy.
How To Set Up Ads On Google Maps?
When people search for nearby businesses in the Google Maps app, such as “supermarkets near me,” they may see a Local Search ad showing your business location. This is aimed at people near your store who are looking for the exact time of the goods or services you offer. As a result, your business will benefit from increased in-store traffic, increased call volume, and increased brand awareness. When people have information about your location, hours of operation, and more, the chances of people visiting or calling in the future are also greater. You may also see a spike in website traffic as people click on your URL to learn more about your business.
When a search term is entered into Google Maps, local search ads usually appear as the top two results. They are marked with a purple “Ad” symbol. If a user selects an ad, they see more details about the business. Your business will appear as a purple “Promote Box” on the map. Just like normal PPC advertising, the advertiser pays each time a user clicks on the ad.
To run your ad on Google Maps, you need to enable “local extensions” for your ad. These are add-ons to the text ads you create in Google Ads that allow your business to appear on Google Maps. When people search for “restaurants near me” and you bid on those keywords in Google Ads, your business could be featured on Google Maps. Users can then click on your extension to see more information, such as your business address, phone number, and hours of operation.
More than 1.9 billion logged-in users visit YouTube every month. This is a large audience for your product or service. If you’re not already advertising on YouTube, why not? Here’s how to get started.
What Is Google Ads?
You can track Google Ads success by measuring metrics that align with your campaign goals. Some key metrics to consider when evaluating campaigns include:
There are many more metrics that can be used to monitor the success of Google Ads, especially when you connect Google Ads with Google Analytics. However, these are three headline metrics that you should always monitor, as they give you a good measure of how your ads are performing.
Keywords are at the heart of Google Ads success, so it’s a good idea to constantly monitor their performance and update your keyword list. Remove any content that doesn’t do you any good, and possibly increase your budget for content that brings in high click-through rates. Check your keyword’s Quality Score by running a Google Ads Keyword Diagnostic.
Google provides a free Google Ads report template in their Data Studio report pack that you can copy and use