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Good Advertising Ideas For Small Business
As a small business owner, I have spent years looking for new and original ways to bring what I have to offer to those in need.
Smart (and Inexpensive) Marketing Ideas For Small Businesses
I have tried many small business marketing ideas and learned from countless mistakes. What I have found is that you don’t need to spend a lot of money to have a successful marketing strategy.
There are many free and inexpensive ways to market your small business. The key is to try different ones to find what works best for you.
When you think of digital marketing, you might immediately think of running paid ads on Google or Facebook. But if you change the way you think about online advertising, you’ll find countless ways to market your services online without the cost of paid advertising.
As Digital Marketer says, online marketing is simply a Customer Value Journey that aims to build strategic relationships with new prospects and convert them into loyal, repeat customers. This means that digital marketing is simply finding ways to connect and help people online.
What Are Some Good Marketing Ideas For Small Business
One of the best ways to help people is to answer their questions, and nowhere do people ask more than Google.
Think about what you sell and what questions your ideal customer will have when looking for your product. You can start a blog and write articles to solve these problems, gain the respect and trust of the reader.
As with any free marketing tool, there are many people trying to implement this strategy. So, you need to know some Search Engine Optimization (SEO) strategies to stand out among the search results.
SEO is not as scary as it sounds. It’s just a matter of looking at the question you’re answering, understanding who’s asking it, and entering as much useful information as possible to answer the question.
Cheap Advertising Ideas For Small Business
The key to building trust on social media is to offer original content and show it regularly. If your content is only promotional or you only post when you are selling, not only will potential customers not trust or follow you, the platform’s algorithm may hide your content. It may even prevent you from reaching your existing audience.
Instead, choose a social media platform that will take your time and post educational, motivational, or entertaining content in addition to promotional content. It’s also important to know where your potential customers spend their time.
For example, Instagram and Facebook are now the top selling platforms in the US, and Instagram has more users under the age of 30, while Facebook users have a higher average income.
Some small business marketing ideas for social media include posting product comparisons to show how unique your product is, sharing motivational quotes that your ideal customer will love, or sharing a meme that highlights the problem your product is trying to solve. You can also use direct messages to connect with your audience, like Mary Gui, founder and CEO of Sock Candy.
Marketing Ideas For Small Business
“When I get a new follower on @sockcandyofficial IG I send them a DM thanking them for following Sock Candy and offering a Welcome discount code on their first order. This has worked well for me and led to many conversions,” Gui said.
You can be as creative as you want with your social media content. Remember, the more creative you are, the more engaged your audience will be. And it will bring higher profit for you.
94 percent of American users aged 18-44 visit YouTube at least once a month, making it a great place to connect with potential customers.
YouTube is owned by Google, so you can take many of the SEO principles you use for written content and apply them to your videos.
Small Business Advertising Ideas
If your ideal customer has questions that can be easily answered through a demonstration or other visual, YouTube is the best platform for that. You can reuse YouTube videos on your favorite social media platform and embed them in blog posts.
Don’t stop posting your video. Be sure to include links to video descriptions or notes on your products or services. You can also link to your other YouTube videos to build your relationship with viewers. If you build a following on the platform, you can earn money on YouTube through ads and sponsorships.
Self-publishing a book on Amazon is a great way to build a reputation in your field and get in front of people who are ready to buy a solution to their problem.
Writing and publishing a professional looking e-book is very affordable with minimal costs. Be sure to use the problem-solving tutorial and wait until the end to record your work as a way to get to the solution more efficiently.
Insanely Effective Small Business Marketing Ideas
The best cheap marketing ideas for small business owners are those that allow you to connect directly with potential customers. Answering questions in forums and Facebook groups is just that.
When answering a question in a forum or group, always aim to be helpful first and then serve as a solution to your case. If you have an online course and you come across a question that you taught the answer to, don’t answer it with a link to your course. Answer the questions according to your course. Then, after contacting the person who asked, you will be offered a course that covers it in more depth.
This helps build trust and confidence within the group and ultimately makes people more likely to buy your products.
An email list is the backbone of many successful online businesses. While every other platform controls your access to their users, even if you change your business name or start a new website, your email list is always there and you can take it anywhere you go
Small Business Marketing 101: Getting Started
One of the easiest ways to collect email addresses is through a cheat sheet, PDF guide, template, etc. is to provide a free digital product. You can offer your digital email using your blog, social media account, e-book or a simple landing page. enter the product and send it to an email address using a service such as Constant Contact or ConvertKit.
Once you collect their email address, reach out with valuable and relevant resources at least every two weeks to build trust.
Facebook groups are a great place to build a community of people with similar interests or problems to solve. Creating your own group will attract potential clients to you and position you as an expert in what the group is about.
Jacob Bouvier runs a boudoir photography studio. Its Facebook group attracts more customers than any other channel. He said it was because they got to know him as a person before they decided to become customers.
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“Nine-tenths of what I write there is related to my mission of body acceptance, self-love, and your true self, but not directly related to my photography. About 1/10 of the content is about my photography, said Bouvier.
Creating a group takes time, but thanks to Facebook’s post scheduling feature, you can speed up the process by posting relevant questions and engagement opportunities every day and responding to each member. . This will help them feel like they are part of the community and that you really care about them.
One of the most popular and effective small business marketing strategies for an online business is to teach a free online class or workshop. Brainstorm a problem your ideal customer is dealing with that you can help them solve in an hour or less. This can be as simple as presenting a blog post or video on slides and answering questions at the end.
You can do it for free via live streaming on Facebook, Instagram or YouTube. If you want something more private, Zoom lets you hold classes for up to 100 people for 45 minutes at a time for free.
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Challenges are a great way to get your offline business online. A personal trainer can host a fitness challenge, a cleaning service can host a 7-day cleaning challenge, or a pet sitter can host in a “sit, stay” challenge for people with hyperactive dogs. Anything that takes a potential customer from being aware of a problem to realizing they need help solving it.
Host your challenge via Facebook group or email. You can get 5 everywhere
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