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Best Way To Advertise On Facebook
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Best Ways To Advertise On Facebook: Five Points Check List [updated]
Forward-thinking eCommerce brands are always looking for new channels and ways to showcase products to customers. Over the years, we’ve seen many successful brands emerge from traditional marketplaces like Amazon, Etsy, and eBay. But modern markets are constantly emerging, and customers are always finding new ways to connect with brands and learn about new products. Selling on Facebook is one of the ways that many brands have found success in connecting with buyers wherever they are.
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And this is more than just selling on Facebook. You can use Facebook as an advertising channel to drive users back to your brand’s website, where you have more control over the experience and interactions.
Facebook feed ads have a minimum resolution of 1080 x 1080 pixels and can be up to 30 megabytes in size. The minimum technical requirement for size is 600 x 600 pixels max. Facebook supports aspect ratios from 1.91:1 to 4:5, although serving ads and commercials with stock photos requires a 1.91:1 aspect ratio.
For text, you can have up to 40 characters in the title, up to 125 characters in the main text and up to 30 characters in the description.
Facebook feed ads are the primary form of advertising. Users will see this in their Facebook feed, mixed in with posts from their friends, groups and pages. Facebook feed ads can still be images, animated GIFs, or videos. This includes panoramic photos and 360-degree photos.
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Facebook carousel ads also appear in users’ news feeds. This type of Facebook ad includes multiple images or videos instead of just one. Images are presented in formats such as a gallery or slideshow, and you can use anywhere from two to 10 images or videos.
Ad size requirements for Facebook carousel ads are the same as for Facebook feed ads. Images can be up to 30 megabytes and videos up to four megabytes in size, and the resolution must be at least 1080 x 1080 pixels. You’ll want to stick with an aspect ratio in the 1.9:1 to 1:1 range. Videos must be at least one second long and up to 240 minutes long.
Other guidelines include up to 40 characters for the title, 125 characters for the main text, and 20 characters for the description.
Facebook’s right column ads will not appear in the main news feed. Instead, they appear on the right side of the Facebook page for desktop users. Mobile users will not see Facebook right column ads.
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Some of the same ad size guidelines apply to Facebook carousel ads and right column ads. This means you can have up to 30 megabytes of pictures or up to four megabytes of video. You can also add up to 10 visual assets, but Facebook only displays the first one for right column ads. Resolution must be at least 1080 x 1080 pixels, and videos can be from one second to 240 minutes long.
There are many variations from Facebook carousel ads. The aspect ratio of your right column ad should be 1:1. You are limited to 40 characters for the right column ad header, and there is no room for any other copy.
Facebook’s in-stream video ads use a carousel format, except that they appear in the user’s Facebook Live feed. In other words, when someone watches a Facebook Live video, your streaming video ad may appear after the user has watched it for at least one minute. Unlike right column ads, Facebook in-stream video ads are only visible to mobile users.
For an in-stream video ad carousel, you can use two to 10 videos, from one second to 240 minutes each. Videos can be up to four gigabytes in size. The aspect ratio of the image should be 1:1, and you need a resolution of at least 1080 x 1080 pixels, although not high resolution.
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Here, you also have space to copy. This includes a 40 character title and 20 character description and 125 characters for the main text.
You can also run ads on Facebook’s Marketplace, the social network’s Craigslist-esque feature where users can advertise and search for items to sell. Facebook Marketplace listings are free for users, and advertisers can pay to place their ads on this part of the site.
Facebook Marketplace ads have the same size guidelines as in-stream video ads: two to 10 videos, one second to 240 minutes each; up to 30 megabytes for images and four gigabytes for video; At least 1080 x 1080 pixels resolution (no higher); and 1:1 aspect ratio.
You have the same guidelines for copy: 40 characters for the title, 20 characters for the description, and 125 characters for the body text.
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Facebook Instant Articles are displayed to mobile users to optimize the content experience. This type of Facebook ad is content-centric and often includes enough copy for the user to read. That’s why they’re especially optimized for mobile users—for easier content integration and access from smaller devices.
Facebook ad sizes for Instant Articles are similar to other types of ads. You can have two to 10 pictures or videos, 30 megabytes for pictures and four gigabytes for videos. Videos can be anywhere from one second to 240 minutes long. You need an aspect ratio of 1:1 and a resolution of at least 1080 x 1080 pixels.
Again, you have space for the title, description, and body text. You have the same requirements as the other types, 40 characters, 20 characters and 125 characters respectively.
Facebook Stories are similar to Instagram Stories—these posts expire after 24 hours, so users can only view them for a limited time. Users search Facebook Stories of the people and pages they follow, and occasionally see ads.
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Facebook Stories or Expandable Carousel, ads have a maximum of three image cards and cannot use videos. Each image can be up to 30 megabytes in size, by 500 pixels wide. Facebook recommends leaving at least 250 pixels at the top and bottom of your image to allow room for calls to action and other in-app text. It should have an aspect ratio of 1:1 and a resolution of at least 1080 x 1080 pixels. You also have 125 characters for the main text.
Facebook classifieds ads appear in users’ news feeds and are an ad format that’s particularly suitable for e-commerce brands. These ads take users to the Facebook Instant Experience, a full-screen in-app landing page to showcase your brand and products. Users can purchase directly from this landing page.
Facebook group ads feature a cover image or video and three individual product images – all following the same size guidelines. Images are up to 30 megabytes in size – videos up to four gigabytes – and have a resolution of at least 1080 x 1080 pixels and an aspect ratio of 1:1.
Using your online store as a mission control center certainly has its advantages. It’s easy to manage all of your business, you can remove vendor barriers, and you can seamlessly integrate different areas of your business to get a clearer overall picture. However, you still need to find buyers where they are, and that’s where distribution channels like Facebook come into play.
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Today, there are more thriving ecommerce brands than self-branded websites. They have a multi-channel approach to building customer relationships and ultimately promoting and selling their products. Selling and promoting on Facebook is one way that online entrepreneurs can follow.
When you combine selling on Facebook with You can automatically sync your product catalogs, sell your products where people buy, and manage everything from your centralized dashboard.
The best size for Facebook ads is an image resolution of at least 1080 x 1080 pixels. Images should be 600 x 600 pixels and their size should be up to 30 megabytes; Videos must be 120 x 120 pixels and up to four gigabytes in size.
Facebook ads require a 600 x 600 pixel image and a 120 x 120 pixel video. Image resolution should be at least 1080 x 1080 pixels – no higher image resolution for Facebook ads. You can use a free image resizer tool to resize your images for Facebook.
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