Best Methods Of Advertising A Small Business – We’ve been working hard to find strategies and tools that help small businesses succeed on social media, and we want to share this information with you!
Whether you’re new to social media marketing or a social media veteran, you’ll find what you need here. Just use the table of contents to jump to the content you want.
Best Methods Of Advertising A Small Business
While this guide focuses on small business social media, check out our new guide if you want to take a step back and learn all about small business marketing!
Social Media Marketing For Businesses
When you work for a smaller organization, you probably wear more hats than a Dr. Seuss character (or maybe it was just
I was surprised to learn how many small business marketers like Stephanie from the McFerrin Center for Entrepreneurship have on their hands.
I am a jack of all trades in the business center. Whether it’s basic graphic design, social media or press releases, anything related to marketing communications and social media falls under my purview. Stephanie Burns Communications Coordinator, McFerrin Center for Entrepreneurship
Whether you’re at a marketing startup or a local business trying to manage social media while managing the books, there just doesn’t seem to be enough time in the day to prioritize social media.
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But looking back at the amazing Stephanie, that hasn’t stopped her from making the most of social media.
I really like social media. I know a lot of people have a problem with that, but I think it’s really exciting. It’s definitely a passion, but it’s easy to forget when you’re busy with other things. Stephanie Burns Communications Coordinator, McFerrin Center for Entrepreneurship
While social media may be one of the first things to fall off your to-do list when you’re pressed for time, remember:
Social media is valuable for businesses of any size or industry, and finding customers on social media has a direct impact on sales and revenue.
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See how people are more likely to buy from the companies they follow on their social media channels.
While finding and keeping clients is hard work, maintaining and building relationships with existing clients is just as important, if not more important.
Any missed opportunities or poor customer experience can spread to your customer base like wildfire, causing churn that can cost you the business you’ve worked tirelessly to build. These missed opportunities and poor customer experiences are especially dangerous if you’re not proactive and engaged in social as a business, because you don’t see them until it’s too late.
Not only that, but the number of social media users who want to buy from you skyrockets when you use social media not only for posting but also
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Can you get social media users to buy from you and increase the value of social media for your small business? Try these proven tactics.
The proof is in the pudding. Social media is a key channel for increasing revenue for your small business and should be a priority.
But while social media is great for selling, there’s so much more you can do. Let’s dive into the next section:
I’ve talked to a lot of marketers who are doing amazing work on social media who don’t know how to prove that what they’re doing is impacting the business.
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Setting the right goals will help you not only demonstrate success, but also understand what tactics are working. This makes it much easier to scale your social media presence.
But choosing targets can be tricky. So here are three different ways to improve targeting based on where you want to place users in the funnel, what your peers are doing, and what industry you’re in.
I can’t say this enough: social media marketing should never be about mass planning and spreading posts. Social networks don’t reward you for a post-only strategy, and neither do your customers.
Instead, you can look at your social media presence from a funnel perspective. Yes, you should publish content to increase visibility, reach and overall brand awareness. But it doesn’t stop there.
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The further down the funnel you go, the more important it is to truly respond to customers and build great relationships.
This idea of engaging with social media followers at every step of the funnel is very important at Sprout Social, where we believe open communication drives progress.
Sprout seems to be more interested in audience engagement and how to optimize engagement with their audience than just publishing. Stephanie Burns Communications Coordinator, McFerrin Center for Entrepreneurship
Regardless of which funnel steps you’re optimizing for, make sure you’re listening and responding to your customers at every stage of their journey.
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While the funnel is a great place to start targeting, you can also look for your peers in the social marketing space.
It’s important to know that whenever you feel overwhelmed or frustrated with social media marketing, there are people out there who are facing the same problems as you.
If these goals seem to align with your goals, be sure to follow them too!
At Sprout, we’re fortunate to work with thousands of small businesses in any industry you can name. We’ve helped these clients define their social goals based on how they can achieve them, and you can use this information to help you choose your goals.
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Whether you’re managing social media marketing for an entire institution or a single college department, these are some of the goals that will give you valuable exposure.
While it may seem crazy to think you can do so much socially, our client Seneca College created a strategy that helped them recruit new students to attend their university.
Web and software organizations make up a large portion of Sprout Social’s small business customers, like Trello. Although their business has huge brand recognition in the space, they still have a smaller team than their peers in the SaaS space.
Given the high volume of sales in the retail industry, social media can be a goldmine for finding new customers.
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Healthcare can be a difficult industry to promote on social media. There are rules and regulations to follow to keep your organization out of hot water. Be sure to be HIPAA compliant when setting your goals.
For nonprofits, audience engagement can mean much more than marketing metrics. We spoke to an organization that uses Sprout and delivered diapers and baby food to families in need, and if they didn’t miss a message on social media, it meant a child was going to be hungry.
S0, while looking at these goals as landmarks, don’t forget to consider your specific organization and the most important things you need to accomplish socially.
While some franchisees may have franchisor-level goals, if you have some leeway in creating your social goals, consider them.
Types Of Advertising To Promote Your Small Business Effectively
Poor customer service or negative reviews can hinder or disrupt your travel and hospitality business. While it’s important to set goals for growing your customer base, engaging your customers on social channels is just as important to ensure the best experience possible.
Braxton Brewing is a good example. They created Sprout’s social branding keywords in their smart inbox, found a local celebrity who mentioned the beer in their area, and sent them a treat package, increasing celebrity exposure.
Many people may not think of government agencies as the most tech-savvy industries, but one of our clients, the City of Lenexa, has seen amazing results growing their social audience and engaging with social. Some additional goals to consider in the social field are:
Whether your team is going through a winless season or a bit of a slump, social media is critical to attracting new fans, deepening connections with die-hard fans, and increasing ticket sales. The following are other purposes to ensure that you take advantage of social networking opportunities.
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Real estate can be an incredibly competitive market, and it’s important to use social media to successfully beat the competition. Keep up with industry trends and new technologies through social media. Objectives to consider are:
Lifestyle and fitness are incredibly important on social media. Not only the lifestyle and fitness models who share their content, but also the brands that supply these celebrities. Keeping your products close to these influencers will help you stay sane. Here are some additional goals to consider.
Financial and credit unions are also vulnerable to social media issues. While you should consider the goals below, also consider what rules and regulations apply to your institution’s social media marketing.
Entertainment is a big part of social media, and if you can incorporate some of your entertainment into social media, you reap the benefits of increased reach, engagement, and sales. With that in mind, here are some of the most popular goals we see on social media.
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Technology has transformed industries large and small around the world, but few have affected it as much as journalism.
While some people may prefer the feel of paper in their hands,
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