Advertisement Examples For Students – The creativity of famous brands can inspire your ideas. Here are ten ad examples you can emulate to create an effective magazine ad. Learn more about our creative shorthand courses, live training workshops for brand managers, and our on-demand brand management training platform, and subscribe to receive updates when new brand management videos, articles, and frameworks are published.
I love collecting ads. Most brand managers say that advertising is one of the fun parts of brand management. But apart from having fun, I always love to learn and motivate to inspire. Experience is important and case studies are useful even if you have never worked on these brands.
Advertisement Examples For Students
Whether you’re just starting your own collection or want some of the latest examples, I’ve rounded up ten examples from recent magazine ads. All of these print ads were released in late summer/early fall 2016.
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The ads below appear in alphabetical order. Join thousands of other brand managers and subscribe to receive updates when new videos, articles and frameworks for brand management are published in the future.
Relationship The woman’s display of strength despite her age is unforgettable and makes you stop on the page. Using Advil’s signature yellow type reinforces brand equity.
Airbnb tugs at the heartstrings with stunning visuals. The ad is part of a larger campaign to encourage you not only to go to your dream destination, but to live there. Elements of the subscription site are used to create Polaroid-like frames… Nice touch.
– What they see is the difference. They seem to target consumers who want to cook from scratch but don’t have the time or knowledge to do it themselves. The image emphasizes the joy of unboxing and the ad has a clear call to action.
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Approach this ad imagining the power of a female lead. Advertising is streamlined from visuals to product shots to energy claims. Note that the background, women’s clothing and brand ribbon reinforce the value of the brand and package design.
Depend (Kimberly-Clarke) chose to transcend functionality and instead demonstrate an emotional benefit through the freedom to reconnect with loved ones. What man does not want to be the hero of his family? Free samples are a great call to action and can help incentivize product testing.
Head & Shoulders (P&G) delivers functional and emotional benefits with great visuals and headlines. Odell’s hair looks great, what better way to bond with an NFL star? Note that the colors and frames of the advertisement strengthen the visual value of the brand.
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If you’ve done any research with American Millennial consumers, you’ll understand the point behind this ad—Millennials believe (or want to feel) that they’re unique. Pandora delivers the one-of-a-kind look it promises by pairing the Millennial-looking woman with a less-obvious ethnicity, curly hair, and a few unique accessories.
Sargento effectively focuses on the functional benefits of this ad. The graph shows the difference between Sargento’s substitutes and competitors. The strategic objective is clear and to enable consumers to switch from other protein sources to Sargento cheese.
Whiskas Temptations (Mars) does a great job of demonstrating its benefits. There is a clear and powerful method of irresistibility, using imagery that makes you pause before turning the page. Many cat owners will recognize and relate to the paw pack. Enough packaging remains to make the brand clear.
Finally, Tylenol (Johnson & Johnson/McNeil) purports emotional benefits. The idea is similar to Depend. However, Tylenol’s approach uses tighter, cleaner copy, preferring to succinctly describe functionality and emotion in two-line headlines. Note the use of Tylenol’s red signature in the headline, image, and frame at the bottom of the ad.
Basketball Tournament Ad Flyer Realistic Vector Stock Vector
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Kevin Namaki is the CEO of Brand Management Institute, a marketing education company that trains and consults with well-known brand teams such as Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms and Gorilla Brands. Kevin is an American Marketing Association Distinguished Lecturer, lectures at the IU Kelley School of Business, and has appeared on Ad Age, Forbes, Fast Company, and the CMO Council. Previously, Kevin spent 20 years growing iconic brands in the corporate and agency world. Connect with Kevin on LinkedIn, TikTok and Twitter. Hello! This is Deb Hanson from Crafting Connections and I’m going to share my favorite end of the year 5th grade ELA project…a promotional technique project!
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I started this project a few years ago. It was May and state exams were over (summer!), but students were still completing their MAP exams. After the test was 100% done, I was having a hard time deciding what to do during language arts class…I wanted to do something new and fun to engage them in the last weeks of school, but I also wanted to do something new. . the idea of doing
As I walked around and administered the test, I noticed some fifth graders asking questions about advertising techniques. Multiple-choice questions include specific vocabulary such as multifaceted, expressive, and vivid generalizations. Ah! I found my last ELA unit!
The first step in planning this unit was to identify the vocabulary we wanted our students to learn. Based on the time we had before the end of the school year (Field Day, 5th grade trip to middle school, etc.) I chose five terms: operations, feedback, name calling, glowing generalizations, and repetition. (I had a few days the following year, so slogans, snob appeals, and transfers were included.)
Then I flipped through a few magazines and looked for examples of each of the advertising techniques I had identified.
Examples Of Advertisements To Emulate
We cover an advertising technique every day. I started with operations. After identifying this, I used the document camera to show examples I found in magazines and discuss specific words that could be classified as advertising.
After the first day’s discussion, I told them about my project. Over the next five days, we will learn about different types of promotion. After the discussion, they will create an advertisement using this technique on a half sheet each day to demonstrate their understanding of the term. I showed them my example and the rubric they would use to grade their final project.
For each ad, they had to write a technique and definition at the top and create their ad below to show their understanding of the concept. As you can see, they awarded points for hard work. Click on the image to download this rubric.
My students loved this project and I enjoyed seeing them use their creativity. They were proud of their finished project!
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All content © Upper Elementary Snapshots • Template by Georgia Lou Studios • Blog Design by Chalk & Apples Design. Advertising examples are everywhere and come in all shapes and sizes, whether it’s a catchy jingle, a clever slogan or an innovative bus ad.
In 2007, the average person was exposed to up to 5,000 advertisements per day. In 2021, this number will be between 6,000 and 10,000 ads per day.
But in the midst of so much noise and competition, how to create an effective and creative advertising campaign that attracts attention?
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According to Oxford Languages, an ad is “a statement or announcement on social media that promotes a product, service, or event.” But this is not the only definition of advertising.
Jeremy Bullmore of the British Advertising Association defined advertising in 1975 as “any paid communication intended to inform or influence”. He later updated it to include paid advertising.
These definitions are relatively vague because advertising is difficult to define precisely due to the variety of mediums used. For example, advertising on a park bench is very different from a creative online advertising campaign on Facebook or Instagram.
Regardless of how you run your advertising campaign, defining your advertising goals is essential to marketing. Below we talk about the importance of advertising and types of advertising
What Is Advertising?
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