How To Start A Lawn Care Company – Russell Jeffcoat, owner of Legends Lawn Care in Blaine, Washington, did more than just dream of owning a business one day. He took decisive action by starting the lawn care business of his dreams, and then he made $100,000 in his first year!
Today, he makes between $500 and $6000 every time he gets his machines out and works on people’s lawns. Although he started his lawn business with just $2,000 as a senior in high school, it is now a six-figure business.
How To Start A Lawn Care Company
In this article, we will walk you through the exact steps you need to follow to start your highly profitable lawn care business. Lawn care is a $102 billion a year industry and is expected to grow phenomenally with each passing year.
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You will discover everything you need to know about running a successful lawn care business. This includes tips like innovative ways to design a business plan, get your website ranked on Google, build long-term relationships with your customers, and much more!
If you are not interested in starting the business from scratch, consider buying an already established business above.
He says that even if all you have is a lawnmower and a broom, you can start a lawn care business tomorrow:
That’s all you should have. So you can be in business for under $100. Just start. You can just go and sell a job, say, ‘Okay, I want to trim your bushes for say $500. You say (to the customer), ‘I need 50% down.’ So you have $250. You can go and spend it, say $200 of it, to get a hedge trimmer and a broom. So they’ve already given you the money upfront so you can already do the work.
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He started his lawn business with just $2,000. He bought a $200 fan and a $150 weed eater with that money and kept the rest in reserve.
Soon he had enough money to buy some of his biggest equipment for 0% down. This included things like a tractor, a trailer with tilt tires and an industrial brush cutter.
Soon you will have money to reinvest in your lawn business. And remember Russell’s words if you run into obstacles:
Let’s say you’re ready to turn your dim idea for a lawn care business into a brilliant reality. In that case, you need a business plan.
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You will use your plan as a detailed description to get you from where you are now to where you want to be. It is important for any business owner who wants their business to succeed.
Having a business plan means you will achieve your entrepreneurial goals sooner rather than later. It helps organize every detail to get your business off the ground, exponentially increasing the chances of your lawn care business becoming a huge success.
If you don’t need a bank loan, your business plan can be short, concise and to the point.
Traditional business plans are what most entrepreneurs use, and they require a lot of detail and work. They can become so intricate and complicated that they can be dozens of pages long.
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Lean startup business plans are much less structured because they focus like a laser-guided missile on only the most important facts.
They can be completed in sixty minutes or less and are usually no longer than one page. Here is an example of one.
If you are a detail-oriented person who likes a lot of details, you might want to go with the traditional type. Keep in mind that you don’t have to follow the format that every other marketer on the planet uses.
Create your own way of formulating a lawn care business business plan that fits your needs. When you do this, your plan will be much more useful to you.
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While you don’t need to have any landscaping skills, you need to learn at least the basics before starting your own lawn care business.
For essential services like cutting and trimming, you probably don’t need much training. However, as you grow your business and add services, you may need some specialized training. You can learn most of what you need to know from YouTube or in books you can check out at your local library.
These days, you can’t really succeed in business unless you create a website. By having one, you will make yourself more visible and generate more leads.
Some people dread the mere thought of joining a website. But these days, that anxiety is unfounded because it’s easier than ever for even a beginner to create a top-notch website.
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There are a few essentials that every lawn care business website must have. If you need a license, you should have it visible on your website to reassure customers and build credibility.
You should also have a list of specialties to differentiate yourself from all your competitors. Another thing to include are testimonials from satisfied customers. A portfolio of previous work is another good thing to have.
Always have your contact information where everyone can see it. Although the main reason for doing this is so that potential customers can get in touch with you, search engines also use it for ranking.
Make sure you have a compelling call to action. If you want customers to call you, display your phone number with a “Call Us Now” button on it. If you’re going to generate leads, you can have a “Get Your Free Estimate” button that directs your prospective customer to a form for them to fill out.
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You need robust SEO, so that you are not regretted by your competitors. Make sure you’re sending the right SEO signals by prominently displaying your brand name and logo on your website.
Your site must also be mobile friendly. That’s because more than half of all local searches are mobile searches.
Choose the right targeted keywords for your business. These are the most profitable. It is better to focus on long tail keywords (three words or more) as they are easier to rank for.
You need to understand the intent behind the use of the keyword. That is why a user searches for that particular term.
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For example, if a searcher types “lawns” into the search box, they can look for all sorts of things. Several that come to mind include the history of lawns, how to care for a garden, or why my lawn is better than my neighbor’s.
But if he types in “best lawn near me,” you know he wants to hire someone to do his lawn.
Company details such as “Google My Business” are important. A GMB listing can help you rank on Google and get new customers for your lawn business.
Local backlinks are also important. Ask business partners, local business directories and local news outlets to link to your business.
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Google Ads is Google’s advertising service that allows businesses to display their ads on Google’s search results pages (SERPs).
It is one of the best ways to advertise online. If used correctly, Google Adwords can double or even triple your customers. It is a very effective marketing strategy if you want to get your first customers online.
In other words, you can ensure that your ad is only shown to potential customers. You can filter your target audience based on geographic location, age, keywords, and other factors.
It’s true that you can start a lawn with just a lawnmower and a broom. However, as you expand your lawn business, you will want to add some or all of the following equipment and accessories:
Profit And Loss
If you’re just starting out, you probably want to be a sole proprietorship. Most small businesses are sole proprietorships because this is the easiest and cheapest way to start a business.
In a sole proprietorship, you and the business are one and the same. A sole proprietorship is unique among business entities because it is the only one that does not need to register with a state.
The biggest downside to this type of business structure is your personal finances and the company’s are the same. As the owner, you are also personally responsible for all debts.
You pay corporation tax on the net income. You also have to pay self-employment tax, which covers Medicare and Social Security. As this tax is not deducted from your business income, you must make estimated payments on it, which is usually done every three months.
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If you have a lawn business, you need a lawn care business insurance if you accidentally damage a customer’s property. Or if an angry client who was less than satisfied with your work decides to sue you.
The average price for a standard $1,000,000 to $2,000,000 general liability policy for someone with a lawn care business is about $50 per month.
But if you plan to have employees working in your lawn business, you’ll need to get one to open a business account, apply for a business license, or get a loan.
Each state has its own criteria for whether you need to obtain a license for your lawn business.
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To make it more complicated, you may need local licenses such as
