How To Start A Successful Lawn Mowing Business – Lawn care services are an evergreen – no pun intended – industry that will always have a place in the economy. From customers who are physically unable to care for their yards to those who are too busy to maintain complex landscaping, every lawn care business has many customers. Here’s how to start a lawn care business and how to make your lawn care business successful!
When you first start a lawn care business, you may find that your budget is higher than you expected. If you don’t already own a lawn mower, weed eater, leaf blower, and other electrical machinery, purchasing these items will add up quickly.
How To Start A Successful Lawn Mowing Business
Starting a lawn care business requires investing in the right lawn care equipment. Buying one item at a time can help stretch your budget in the long run, but you should have a plan for when and how to buy the products you need to keep your business running.
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When it comes to buying lawn care equipment, you may be tempted to buy the one that best fits your budget. But buying cheap lawn care equipment will cost you more in the long run because you’ll pay for maintenance and repairs.
Do your research ahead of time and find affordable appliances with a reputation for longevity. Aim for mid-range or high-end lawnmowers and other machinery, and make sure you do the proper maintenance to keep everything in your garage in top working order.
Taking care of your business equipment is not only a good investment, but also an important part of running a successful lawn care business. Finally, putting machines out of service will cost you time at work.
After purchasing all the gear you need for the upcoming season, be sure to factor in investment overhead to determine your cost.
Lawn Care Business Success
Connect with business owners and lawn care professionals. Join in and use the space to share resources and tips on how to manage your lawn care business.
Before you start taking on clients and running a lawn care business, you need to plan your business goals and determine what types of permits you need to legally start a lawn care business. Your lawn care business plan should outline what permits and licenses you need to operate legally and safely.
In most states, you need a business license for a lawn care company, which requires a fee. If you file for your business license as a Limited Liability Corporation (LLC) or Partnership, you will also need an Employer Identification Number (EIN) to hire employees.
State licensing requirements vary, so it’s important to understand your state’s laws before you start working. Cities and counties may have their own requirements, including paying fees based on how much money your business makes each year. Typically, these fees are part of city and county operating licensing regulations.
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To find out if you need a business license and how much you might owe the city, contact your city or county for information.
Also, consider your lawn care company’s business liability and property insurance. Insurance not only covers you and your employees in the event of an injury at work, but also protects your customers in the event of property damage.
Many premises require current insurance as part of your business, so check this requirement before tending to clients’ lawns and gardens.
In the days before technology, finding lawn care clients was easy: all you had to do was knock on doors. But learning how to get customers for a lawn care business in modern times is more challenging. Most people don’t like going door-to-door, but it can certainly work for new businesses just starting out. Just make sure you (or your sales rep or door-to-door technician) are as polite as possible. Many sales methods can lead to negative reviews of your business.
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To reach the maximum number of customers, you should do both online and offline marketing. Consider creating a website, social media page, or service listing for your business to make sure customers can find you. You can use social media marketing and email to reach potential customers. Learn how to start a successful social media strategy for your lawn care business here.
Offline marketing for lawn care businesses can include posting signs or printing flyers, mailing pamphlets (either in the neighborhood or other legally permitted locations), and advertising and spreading advertisements and signs on your vehicle.
If you have room in your marketing budget, you may want to consider hiring marketing experts to oversee the promotion of your brand online. Professional marketers can create ad campaigns, reach your target audience and secure customers using automated processes and tools.
Key Promise is also a great help in marketing your lawn care business. Getting friends and family to spread the word about your business can be the best (and cheapest) way to find leads and keep your business running smoothly.
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One of the most important parts of learning how to run a successful lawn care business is understanding how to hire a lawn care staff. Since your staff team works on client property and their valuables, it’s important to hire reliable employees who have your organization’s (and your client’s) best interests at heart.
Consider conducting background checks on applicants in your organization to ensure the safety of your customers and other employees. Consult each candidate’s references to get a good idea of the type of employee.
Also decide what qualifications are needed for your potential employees. While most lawn care businesses handle the basics like mowing the lawn, pulling weeds, and then cleaning up debris, your company can handle other more complex landscaping tasks.
Hiring someone with experience in landscaping, gardening or horticulture, or even bricklaying can benefit your business as you grow and branch out beyond lawn mowing. Regardless of your future business plans, keep them in mind when interviewing and hiring job candidates.
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Your target customers may need some taming, but beyond that, you need to define who your ideal customer is and how to best serve them. The ideal client for your business may live in a specific geographic area or within a certain radius of your headquarters. The perfect client may have acres that require regular maintenance, leaving you with repeat work throughout the season.
Consider the types of clients you want to work for, including the jobs that are most lucrative, and figure out how to approach those clients and secure long-term working relationships.
In today’s connected world, it’s easy enough to carry a tablet or other device to the job site. But managing customer communications, invoicing and employee scheduling can be time-consuming and frustrating. Lawn and landscape software solutions meet the unique needs of lawn care businesses and streamline the processes that make your business profitable and successful.
With lawn care software from Real Green Light, you can eliminate the guesswork and manage your entire lawn care business from one, complete platform.
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Hossam Sied is a Product Marketing Manager at WorkWave with extensive knowledge of the B2B product and marketing environment. When he is not in front of his computer, he can be found spending time with his family, enjoying outdoor activities, and working on perfecting the art of landscaping. But first, you need to learn how to legally start and run a lawn care business. That’s right, you could start mowing your lawn and make a profit.
This guide will walk you through how to set up, run and grow your lawn care business so you can make good money doing what you love.
You can also watch our How to Start a Lawn Care Business video for expert advice in action:
To start a lawn business that actually lasts in business, you want to make sure you’re doing it legally. Follow the steps below to legally set up and run your lawn care business.
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Before registering your company, you need to choose a business structure. The structure you choose affects how your business is registered.
If you have employees or operate as a partnership, you may need to apply for an Employer Identification Number (EIN). This is a unique ID for your business that is used for tax reporting.
After that, you will need to register your lawn care business name with your local authority. The process looks different depending on where you live:
Enter “your city name + business laws” into Google to find your local laws for lawn care businesses.
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A business license is absolutely necessary to start your own lawn care company. To find out what type of business license you need, contact your local Chamber of Commerce or Small Business Administration (SBA).
A typical business license and registration can cost between $75 and $400 per year depending on your region.
In all states, you need a license to apply any product registered as a pesticide in the US. Environmental Protection Agency (EPA). Some states require you to be certified through a disinfectant safety education program.
To find out if you need a license
Lawn Care Business Guide: The Definitive Guide To Starting And Running Your Own Successful Lawn Care Business: Cash, Patrick: 9780578007243: Books
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