How To Advertise Yourself On Linkedin – If you have a LinkedIn account, it only makes sense that you want to get the most out of the experience. You want to create an experience on LinkedIn that will not only help you achieve your current goals, but perhaps point you toward goals and ideas that you can’t even imagine right now.
LinkedIn can really help you achieve both of these things. It all comes down to knowing how to use social media to its best effect.
How To Advertise Yourself On Linkedin
LinkedIn offers professionals from all walks of life a variety of ways to connect and succeed. When you create your LinkedIn account, you can explore yourself:
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1. Don’t limit your connections. LinkedIn isn’t just about connecting with people you currently work with, or people you’d like to work with in the future. Try to see the value of everyone who comes to you.
2. Sending thank you notes is a great way to break the ice. Once you start accepting people’s links, sending them a thank you note for your link can be a great way to introduce yourself.
3. Commit to connecting with at least one person a day. This makes it easier to establish and grow a meaningful network.
4. Make sure to check your profile every day, to see who viewed your profile. This can indicate a potentially large pool of potential connections.
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5. Don’t be afraid to share your content. If you’ve written a recent blog post, don’t be afraid to add that to your profile.
6. Want to leverage your LinkedIn experience? Create a piece of content, share it, and forward that content to the LinkedIn Today team.
7. Make sure you always keep in mind the value of commenting on the status or content shared by someone who is currently on your network. This is how you build the kind of connections that will ultimately serve to benefit you in a variety of ways.
8. Don’t be afraid to look into organizing some contacts. This is a wonderful way to connect with those you haven’t spoken to in a while.
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Although millions of people visit Brandon’s blog every month, his road to success was not easy. Go here to read his amazing story, “From a disability and $500,000 in debt to a pro blogger with 5 million monthly visits.” If you want to send Brandon a quick message, then visit his contact page here. LinkedIn has always been the industry standard when it comes to marketing yourself professionally, but recent years have seen the importance of the social network grow exponentially.
Reports that LinkedIn has approximately 187,000,000 unique visitors per month, and that number looks set to continue to grow.
In addition, LinkedIn has intensified its efforts to become a content platform. In the past three years, LinkedIn has acquired Slideshare, Pulse and Newsle; All of which point to a constant push for information sharing.
Instead of maintaining your profile and company page and being active in LinkedIn groups, LinkedIn is now encouraging brands and individuals to take advantage of its powerful publishing capabilities. It’s clear that LinkedIn sees itself as an important part of the future of marketing.
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Building your LinkedIn presence can seem intimidating. There are so many options now that figuring out how to utilize them all can overwhelm even the smartest marketer.
With this problem in mind, I decided to track down the most influential and successful LinkedIn experts and ask them to weigh in on their tips to benefit from LinkedIn marketing.
. Her advice not only highlights some interesting, often overlooked features of LinkedIn, but also shows how they can be used to strengthen your network connections.
Viveka notes that “LinkedIn is about building relationships, and one of the best ways to build relationships is to show your top prospects that you’re listening to them.” With that in mind, it points out that LinkedIn actually provides users with a fairly robust CRM tool.
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1. Research your prospect or customer (or better yet, talk to them – maybe at a conference or trade show?)
2. Make your notes about the person on the LinkedIn profile. (Click the star icon to “unlock” the LinkedIn CRM profile.)
4. Search for your article or click to find the information you think they will be interested in.
5. You can also engage with your prospects, by segmenting your network in a way that makes sense to you, allowing you to follow up with them in small groups.
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Brian Murray is director of talent and culture at New York-based digital agency Likeable. Although Brian’s profession is technically HR, he is careful to note: “My audience is not HR professionals. They are people with experience in the organization who love or focus on the community.
This is already a powerful lesson. The first step in connecting with your audience is to identify your target audience. Once you know who you want to see, Brian describes the next step: “I share relevant content that causes them to continue to see me and recognize my name. When I reach them, they are more likely to respond to a cold email. a person who does not use these sites regularly.
We tend to misunderstand why we trust certain people online or give them a certain level of trust. Brian hit the nail on the head with this theory. It’s not the number of followers you have, it’s how often you appear on people’s radar. Perhaps the best advice Brian gives is comparison shopping:
Just like sales, the time you need to sell is not the first time you call or email. They need to trust you. They need to see you.
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Further, Brian believes that the only thing people like more than seeing someone tweet or share their favorite content is when you interact with the audience and provide personal interaction. This actually speaks volumes for another piece of advice I received from our next expert.
Stephanie Sammons is a renowned LinkedIn expert, named in the top 30 marketing ideas and top 25 social media experts on LinkedIn, who coaches professionals on how to increase their social presence. Her advice to marketers and business owners hoping to build their presence is to adopt what she calls the “10 in 10” rule.
“While others are generating content updates and the status of their entire network” Stephanie instead encourages professionals to “go one-on-one with 10 of your connections for 10 minutes a day.”
If you spend 10 minutes a day in person with 10 of your valuable connections on LinkedIn, you will grow your influence.
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The first step in your process is to identify your MVC (Most Valuable Relationship) on LinkedIn. “These can be prospects, customers, influencers or advocates for your business. Then, study their profiles and learn more about who they are, what they do and what they help.
She continues by noting that “once you’re armed with more information about your MVC, commit to one-on-one engagement with at least 10 of these people a day. It can be a personal profile, a private LinkedIn message, a public comment or conversation, or even an @mention.
The reason is that a personal, private relationship with a small number of followers is more profitable than trying to please everyone. It sounds simple, but it seems that very few actually put in the necessary emotional energy to support these connections.
Stephanie offers assurance that although this constant relationship is difficult to maintain, it will be worth it in the long run and will ultimately lead to success in social media.
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While there’s no denying the benefits of a more personal approach, LinkedIn has recently become more than just a networking tool. Over the past few years, LinkedIn has grown from a job hunting and resume site to a publishing empire. So how can marketers or professionals take advantage of this increasingly important aspect of LinkedIn?
Lewis Howes is a LinkedIn expert who hosts the School of Greatness podcast and recommends the new LinkedIn Pals platform for constantly creating interesting content for your brand. Howes points out that until recently this publishing platform was designed only for influencers. But things have recently changed, and this presents a great opportunity for marketers to gain the attention of the right audience on LinkedIn:
This is not just an idea. Howes said he “saw a huge bump in traffic from that alone” and assured me that this will be the most effective way to reach a larger and more targeted audience on LinkedIn in the coming year.
Looking at LinkedIn’s trends in renewals and acquisitions now, Howes’ prediction feels spot on. Already have LinkedIn
