How To Advertise Your Business On Google Maps – Roberto Pacinelli is vice president of The Best Media and senior digital marketing strategist with a 19-year career in digital marketing. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online in Canada, the US and around the world, and many business owners consider Roberto and his team to be the key to making their businesses millions of dollars successful. Call Roberto Pacinelli at 416.253.0934 or email roberto@.
These days, people are so attached to their phones that many try to take their eyes off them for more than a few seconds.
How To Advertise Your Business On Google Maps
We’ve all seen it – people walking into walls and other pedestrians, or refusing to take their eyes off their phones even when crossing a busy intersection.
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If these people can’t even take their eyes off their phones when crossing the street, they won’t look up to find a local business.
So as a business owner, you need to make sure that mobile users in your area can find you.
Because Google is the leading search engine, the Google My Business listing ensures that people can find you when they search for local businesses, and it gives you several tools to promote your business and encourage potential customers to choose your business. contest.
A Google My Business account allows you to appear on Google Maps, provides a place to write reviews of your business, and allows you to post information about your business, including menus, hours of operation, addresses, phone numbers, and more, among other things.
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If you’ve got a brand new website and need help setting up a Google My Business account, check out our article on registering your site with Google My Business.
As you can see, this platform offers an overwhelming number of options to promote your business, but we have listed some of the most important aspects below.
Without some kind of navigation app, smartphone zombies can get lost or worse, have to look away from their phones.
Even those who haven’t fully turned and can still stand and look up from their phones are likely to be using some sort of navigation app. In fact, the vast majority of smartphone owners use these apps.
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A survey by The Manifest found that 77 percent of smartphone users regularly use some sort of navigation app.
And there were no thin margins here either. Nearly six times more people prefer Google Maps than the second most popular app on the list.
Given the stats above, it’s easy to see that if your business can’t be found on Google Maps, you’re at a huge disadvantage.
For example, when people are looking for something to eat, they’ll probably use Google Maps to find restaurants in the area, and if you’re not there, good luck getting their business.
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Another great Google My Business advertising tool is the ability to post content such as photos, videos, and links to blog posts.
Posting great content will engage those considering your business and keep the mobile undead hordes satiated and salivating for more content.
For example, if you are a restaurant owner, some great food photos will have them drooling all the way to your door.
If you’ve just released new products, why not post a product video to show what you have to offer?
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If you don’t already have a Google My Business account, click the link to our guide above and do it!
This allows you to choose the type of content you want to post and then add videos, photos, buttons, and more as needed.
In addition to posting things like product videos or food photos, you can also promote events, special offers, and more.
With the working day fast approaching, now is a great time to start promoting whatever deals you’ll be offering.
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No matter what type of content you post, if you don’t want to run into any issues, follow Google’s guidelines for representing your business.
Google also provides guidance on adding photos and videos, including recommended file sizes, formats, and resolutions.
Reviews are perhaps the most important feature of a Google My Business account, as a bad review can be a hindrance to potential customers.
You’d think the walking dead would eat almost anything, but smartphone zombies are a different breed. They can be very picky and don’t like to sink their teeth into something that doesn’t have a good review.
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A BrightLocal study found that 49 percent of consumers would not choose a business that doesn’t have at least four stars.
If you have a Google My Business listing, anyone can write a review for your business as long as they have a Gmail account.
So how do you get reviews? Well, apart from delivering great products and/or services, the best way to get reviews is to simply ask your customers to leave them.
You’d be surprised how willing people are to do this. 68 percent of respondents to the survey referenced above said they left a review of a local business when asked, so don’t be shy.
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But don’t lure your customers with discounts or anything like that, because if Google finds out, it may suspend or even terminate your account because Google wants these reviews to be genuine.
You should respond quickly and courteously to all reviews, both good and bad, thanking them for the review if it’s good and addressing their concerns if it’s bad.
In the panel, click “Reviews” and then click the reply button below the review you want to reply to.
Having trouble setting up or managing your Google My Business account? Check out our local SEO services or just contact The Best Media and let our experts take care of it for you. Did you know that over a billion people use Google Maps to find local businesses every day? With over 46% of all Google searches being used to find local businesses, it’s no wonder that 72% of people doing a local search visit a store within five miles.
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What does this mean for you, a local business owner? This means you are really losing a lot of local customers by not having your business on Google Maps!
Even more interesting are the trends in what people are looking for. Searches have increased 900% over the past two years, including searches for “nearby” and “today/today.” With these hyperlocal queries, your business will only appear in search results if it’s registered on Google Maps. So if you’re not on Google Maps but your competitor is, imagine all the customers you might miss out on.
Don’t worry though; We are here to help. You can easily add your own business to Google Maps so you don’t miss a chance to appear in local Google searches. In this article, we’ll cover the following sections for adding your business to Google Maps.
Are you ready to start showing up when potential customers place ads on Google? How to add your business to the map.
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If you don’t already have your business on Google, you’ll need to create a Google My Business account. The process is free and easy; create an account at google.com/business by clicking Sign in. If you already have an account, make sure you’re logged in before proceeding to the next step.
When you enter your dashboard or homepage, you will see the option to click on the three horizontal bars in the upper left corner. This is the menu. Scroll down the menu a bit until you see the “Add New Location” option.
You should now be asked to enter your company name in the field. Enter it and click Next. You will be taken to another prompt asking about the location of your business. Enter your country, street, city, state, etc. and click Next.
Now is the time to show potential customers where your business is located. Google should take you to a screen with a map of the area you entered in the previous screen and a red pin. Zoom in on the exact location of your business, then click and drag the pin to the exact location. Any mistakes here can confuse potential customers, so make sure you do it right!
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In the next few prompts, you’ll need to provide your business category, phone number, and website. If you already have a Google My Business account, this information may already be filled in, but you can still edit it here. Click Next as you progress.
You’re almost there! In order for Google to list your business on Maps, they need to verify that you’re the rightful owner of the business. This part will lead to the verification process which will result in you receiving a PIN at your physical business address,
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