How To Advertise On Yelp For Free – There are over 20 free features to choose from when creating and updating your Yelp page. A typical listing has basic business information, photos, and reviews, and most business owners stop there. However, with a little extra work, you can make your page stand out. Check out these 5 hidden gems you can add for free after requesting a page.
Consumers searching Yelp want to know everything your business has to offer and what you do best. The categories and services offered section lets you choose the specific business features you offer, while the specialized section lets you tell your business story in your own words.
How To Advertise On Yelp For Free
Describe what you can do best in this free-form text box. You can use up to 1,500 characters. Your specialties section provides in-depth analysis of your offers and services and can show you why your business is the best choice or simply make someone laugh. Consider a customer calling and asking if you offer a certain type or style of service. The type of detail to include here. Whichever approach you use, you need to list the products and services you want to market.
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The key phrases and terms you enter in this section will help you gain more organic visibility on Yelp. All customers come to Yelp with their needs. Filling out this section can help you move from discovery to purchase.
What should I do? Log in to your Yelp for Business account, click the Business Information tab, and scroll down to Specialties.
Check-In Offer rewards customers with a special promotion when they “check-in” to your business on Yelp. Shown on both desktop and mobile, check-in offers are an opportunity to stand out from the competition. Set the terms and we won’t give you more than you want, whether it’s discounted prices, percentages, or free items.
And check-in offers aren’t just for brick-and-mortar businesses. If you own a service business, such as a moving company or pest control company, the people providing the service can “check in” as soon as you arrive.
Yelp Business Model
Check-in offers are free to create, redeemable, trackable, and flexible, but how exactly do check-in offers convert Yelp users into customers? Help strengthen your Yelp page by spreading the word about your business. When users activate suggestions, Yelp automatically notifies the Yelp network of where they are and which services they are using. Yelp also asks users to promote their activations on other social media sites to increase brand awareness for their business.
What should I do? Log in to your Yelp for Business account and click the Check-In Suggestions tab.
When a user visits a Yelp page, the first thing they see is a photo. Uploading high-quality photos helps build trust and lets people know you and your business. But even the most compelling image can fail without a photo caption.
Have you ever seen pictures of beautifully plated meals but have no idea what’s inside or what the menu items are? Watching pictures without captions is like watching a foreign movie without subtitles. Adding photo captions can make your product or service more memorable and accessible. Additionally, having a little extra information in each image will help you better understand your business proposition, mission and values.
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As an added bonus, photo captions also contribute to overall Yelp SEO. The keywords you use in your photo captions will help increase your visibility in Yelp search results, similar to your specializations section.
When uploading photos to your Yelp for Business account, enter clear and concise sentences in the caption box. Deciding on the right picture can be difficult, but there is no limit to the number of pictures you can upload, so use this opportunity to show off all you can offer.
What should I do? Log in to your Yelp for Business account and click the Photos & Videos tab.
You don’t want customers to show up at your brick and mortar to realize you’re out of business. You also want your customers to know when you’ve expanded your schedule to accommodate special times of the year. Be sure to update the times on your Yelp page for special events and holidays to communicate these details. Whether it’s a one-time closure or a special holiday, always display your adjusted hours on your page so customers can easily find available times.
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Listing your regular and special or holiday hours on your Yelp page provides transparency and a better experience for your customers. You can set a special time each day and change it anytime. Consumers will also see a notice at the top of Yelp business pages and in the hours section indicating that special hours are available.
What should I do? Log in to your Yelp for Business account, click the Business Information tab, and scroll down to Upcoming Special Times.
A facility (also called a property) provides detailed information about business operations and availability. Certain amenities are visible to Yelp users and help narrow down your options when searching for a business with specific features, such as “Credit cards accepted” or “Vegetarian options.”
Choosing the right features for your business can help users make quick decisions. Maybe your next customer comes in with a dog and wants a cup of coffee but forgot his wallet. In this case, the “Accept Apple Pay” attribute is the driver of the decision-making process. Similarly, the ‘dogs allowed’ attribute is useful if the dog owner wants to eat at a pet-friendly restaurant.
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Bonus: If your store accepts Apple Pay, you can request a free signage kit. You can also download the Apple Pay logo and use it in your emails, on your device screen, and on the website.
Yelp users also support businesses that align with their values and community. If you identify as Black-Owned, Women-Owned, Latinx-Owned, LGBTQ-Owned, Asian-Owned or Veteran-Owned, you may add these properties to your Yelp page. If your business is open to all customers regardless of race, age, gender, etc., you may also choose the “Open for All” attribute, a campaign that raises awareness and understanding of the importance of anti-discrimination laws.
What should I do? Log in to your Yelp for Business account, click the Business Information tab, and scroll down to your facility.
After completing your Yelp page with the basics of this hidden gem, you’re ready to level up and explore some of the paid upgrades Yelp has to offer, like slideshows, business highlights, Yelp Connect, and more.
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The above information is provided for educational and informational purposes only. It is not intended to replace professional advice and may not be appropriate for your situation. Unless otherwise stated, references to third party links, services or products do not constitute an endorsement by Yelp.
Once you’ve built your business, you can start attracting new, interested customers by building a Yelp business page. Used by millions…
Think of it as a treasure map to success on Yelp. Here you’ll find all the resources you need to claim your page.
Learn about your “activity” and where to find it When you log in to your Yelp for Business account…
Yelp Audiences Allows Advertisers To Reach Yelp Users Off The Platform
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The beauty of Yelp advertising is that it is a self-funding ecosystem. On other platforms, it’s important to continually create new content to keep your advertising program relevant, but with Yelp Ads set up correctly, you won’t have to do much. the program works like magic
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