How To Advertise On Google Shopping – Do you own an e-commerce business and want to attract more consumer attention? If yes, then know the possibility and benefits of Google Shopping Ads.
More or less recently, almost every person is buying their required products from online store or e-commerce website. And as an e-commerce merchant, you always want to sell more on your platform, which is normal. However, now e-commerce website earning is becoming very difficult due to increasing competition. So, in this situation, you should focus more on the customer experience. Also, you need to use a sophisticated and data-driven method to increase your sales and income.
How To Advertise On Google Shopping
One of the first things you can focus on is advertising. It is a must for all businesses. For this, Google has a great opportunity to increase your sales; Shopping ads on Google. This will enable you to maximize your potential sales and achieve your desired goals conveniently. This is one of the effective marketing channels through which you can reach your potential audience across all Google properties. Take a closer look at what shopping ads are on Google
Did You Know You Can Advertise On Google Shopping Ads For Free?
Google Shopping Ads or Product Listing Ads (PLA) is a comparison shopping engine that appears for products at the top of search results when a user searches for a product with a simple Google search. Each shopping ad includes an image, product title, price, retailer name, and sometimes specific information like shipping cost and reviews.
For example; If you go to the Google search box and type in “black leather shoes,” you’ll see a list of high-quality images of the product listing on the right side of the screen.
This is the best and great way for an e-commerce website to promote their product and attract a highly targeted audience to their site.
Google’s algorithm uses your product data feed to show your ads in relevant searches that contain all your store data, such as titles, descriptions, images, price, etc.
Things You Need To Know About Google Shopping Campaigns
After that, people are shown your ads related to their search queries, along with the price and a picture of the product with additional information (like reviews). If someone clicks on your ad, it will take them directly to your website.
However, you pay Google per click and manage them through your AdWords dashboard like the rest of your PPC ads. So if you’re a retailer and want to use Google Shopping to promote your online and local listings, you’ll first need to create a Google Ads Business Center account. Furthermore, if you want to know more about Google AdWords or Google Ads, you can also read; What is Google AdWords in the world of digital marketing?
Managing Google Shopping ads is easy because you don’t have to worry about keywords. You can promote your store and products using 3 types of shopping ads:
Now many people search on Google to buy products. So, advertising on Google allows you to be where your potential customers are. When you use shopping ads, Google does most of the work for you. Its algorithms automatically pull data from your store, create ads for your products and match them to relevant search queries. For many marketers, this can be the key to increasing brand awareness and outperforming competitors. Now let’s see how Google shopping ads can benefit your e-commerce business.
Google Shopping Ads: How To Use Them To Generate Sales And Revenue
Whether you own a small or large business, it doesn’t matter. Google Shopping campaigns help you reach the top of search engine results pages (SERPS) so that your customers can easily buy your product. As we know, Google displays these ads above organic search results, so you can quickly and effectively expand your brand’s visibility online.
Generally, people searching for products on Google have already done some research and are close to making a decision. On the other hand, as a marketer, with the help of Google Shopping, you can increase the quality of your customers by displaying product information directly through your ads. So when they see a related product ad, they’re more likely to follow the link to learn more about the product and make a purchase.
According to the study, Google Shopping ads have a much higher conversion rate than text-based ads. As you can see, on average, conversion rates are 26% higher and your cost per click is about 23% lower. This will bring more significant traffic to your eCommerce store, thus lowering your cost per click (CPC). So you can ultimately increase your ROI (Return on Investment). However, before you implement this, what is your website’s conversion rate?
Creating and managing a Google product listing is much easier than text-based PPC ads. There is no need to enter keywords for each ad in Google Shopping Ads. Once you’ve created a product feed and entered all the information, you’re ready to start the campaign. You don’t need to create individual product goals to create a campaign. Place your product bids appropriately for better optimized results.
Google Adwords’ Showcase Shopping Ads Can Display Collections Of Products
Automatic inventory update is one of the important features of Google Ads. Whenever you update the product information details on your e-commerce website, it automatically updates Google Ads. This feature helps you avoid any incompatible items that you no longer sell or have in stock. So you can run an ad campaign seamlessly without manually updating your campaigns.
Google Shopping Ads offers a better and better reporting system to deliver more accurate results. By filtering your product view, you’ll see how many clicks a particular brand has received. Also, you can easily filter and segment data including product category, brand, condition, product type, item ID, and custom tags. Additionally, by using benchmarking data, you can create a competitive landscape that will help you increase the performance of your advertising campaigns in the future.
Finally, we can say that it is an excellent tool for retailers and merchants who want to promote their products on Google. So, if you own an e-commerce store and want to revamp your advertising strategy in this virtual world, you can try Google Shopping Ads for better optimization of your business. However, before starting your marketing journey, you should read Google’s policies carefully. As they have strict rules and policies, if you do not try to follow them as much as possible, your account may be suspended.
Thanks for reading. We hope this is informative. If you want to read more articles related to digital marketing, you can read;
Google Shopping Ads Ultimate Guide 2021 — New Light Digital
Benefits of Google Shopping Ads Google Shopping Product List Google Shopping Ads Google Shopping Campaigns What is Google Shopping Ads Home » Blog » Shopping & Supplies » Shopping with Google | How to target each part of the funnel
Since its humble beginnings in 2002, Google Shopping has developed into a powerful product-based platform that guides consumers throughout the sales funnel.
According to Adthena, there is a growing consensus that shopping ads have proven to be highly effective in influencing retail purchases.
“You can build awareness, drive traffic, acquire new customers and win back those customers with purchases. Knowing what function each part of the funnel can drive is critical to managing a complete funnel approach.
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The buy is unique because Google, not the advertiser, has full control over when an ad appears.
That’s why it’s critical to include (relevant) keywords in your product feed that are used early in the buyer’s journey.
“You want titles and descriptions that accurately describe your product relevant to the broad search queries in your product feed.”
Achieving purchase success requires nuanced campaigns tailored to each part of the product and funnel.
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Because you can’t edit bids or keywords, you’re bidding at the campaign level for the product category.
The only way to target Google search queries is to use what we call ISO campaigns; Segmenting campaigns using priority and negative keywords.
If you don’t already know how to create ISO campaigns using campaign priority and negative keywords, check out our ISO campaign guide here.
Let’s look at each part of the funnel and how you can use product-level campaigns to create a full-funnel approach to Google Shopping.
How Google Shopping Ads Grow Your Business
At the top of the funnel are users who are in the early stages of their journey. They may not know your brand or product offering.
— Your goal at this stage is to cast a wide net to get as much attention as possible for your brand name and products. This translates into more people visiting your site and moving down the funnel.
“We use RLSA to amplify past visitors to our site. We have low bids for high funnel, non-branded campaigns, but a high percentage of modifiers, so we target competition or broad/general terms if intent to buy is high.
“Audiences like this are great
The Quick And Dirty Guide To Setting Up Google Shopping Campaigns
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