How Much Is It To Advertise On Instagram – If you’re not sure why you should be investing money in your social media campaigns, these social media advertising statistics should help.
Here’s a look at the essential social media advertising statistics every marketer should keep in their back pocket to inform their 2023 advertising strategy.
How Much Is It To Advertise On Instagram
Everyone in social media these days understands that you can’t just use organic posts. Brands need to connect paid advertising to work holistically with social media. Each strategy positively influences the other, so be sure to set aside some dollars to invest in paid social media in addition to organic in 2023.
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With so many channels, running ads on social media can sometimes feel overwhelming. But don’t worry. We’ll walk you through key advertising statistics to help you understand where to allocate your advertising budget and resources for successful campaigns.
Bonus: Download the free Social Advertising Guide and learn 5 steps to building effective campaigns. No gimmicks or boring tips – just simple instructions that are easy to follow and really work.
As social media platforms become highly monetized and brands look to incorporate social commerce as part of their conversion strategy, it’s not surprising that businesses are looking to spend heavily on social media advertising. After all, why not advertise where over 3.6 billion people hang out on a regular basis?
From 2020 to 2025, the number of people worldwide using social media is expected to grow from 3.6 billion to 4.4 billion. That is more than half of the population of the entire planet who scrolled through social channels.
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This is where you first heard (well, in our Social Trends 2022 report) that short videos are back and in vogue. Thanks to the steady growth of Instagram Stories, Reels, and TikTok, fast-paced video content is also becoming a way for marketers to reach audiences with ads.
Surprisingly, half of adult Internet users say that when brands use their data in advertising, it helps them discover (50%) and find (49%) products and services that interest them.
With advertising taking a bit of a hiatus since Apple introduced additional privacy measures that allow iPhone users to opt out of the sharing of traceable data, these statistics signal that all is not lost for marketers who depend on advertising to drive their business.
52% of social media users say that if a platform protects their privacy and data, it has a tremendous impact on their decision to engage with ads or sponsored content they see on a channel.
How Much Does It Cost To Advertise On Instagram?
Social media advertising had a worldwide revenue of $153 billion in 2021, and that number is expected to grow to more than $252 billion in 2026. The first largest advertising market? Advertising search.
But if brands want to make a splash, they’ll have to work harder to create ads that reflect and enrich the different experiences each social network offers. Social media managers will need to get creative as the advertising space becomes more competitive and produce high-quality content that reflects the different experiences of each network.
And annual social media ad spending will reach $134 billion by 2022, an increase of over 17% year-over-year (that’s an additional $23 billion!)
This does not mean the end of running social advertising campaigns on Facebook, Twitter and Instagram. But marketers will have to look to modern favourites: TikTok, Pinterest and Snapchat, to divert some of their advertising budgets as these channels become more popular (especially TikTok).
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Woof! This means that Instagram ad campaigns could reach more than half of Instagram’s 2 billion users by 2022.
This figure is more than a quarter of the platform’s global net ad revenue. Ad spend is also growing faster for Stories than for the Instagram feed. Brands would be foolish not to allocate their ad budget across Stories, Roles and Feed to increase impressions and clicks.
If payment is part of your social media strategy, it’s worth noting that Instagram ad reach is currently skyrocketing compared to Facebook. Could this signal a trend for audiences to tune in more often on other channels?
Insta’s popularity continues to grow, and so does the reach of its ads. If you’re looking to spend your advertising budget on Instagram, it might be worth knowing that their advertising reach has grown by over 60% in the last two years.
Important Social Media Advertising Stats For 2022
For marketers, this signals that Instagram is the perfect place to run ads targeting both of these demographics.
Will advertising on Reels start in 2022? Or will marketers rely on stories and feed ads to generate impressions and clicks?
Our advice to marketers is to test and try new ad formats and discover what works best for you. For example, some brands may see more success on Ad Reels in 2022, while others may see more impressions and clicks through Feeds, Stories, and Explore.
Meta, the parent company of Facebook, Messenger, Instagram and Whatsapp (collectively known as Meta’s Family of Apps), has seen its ad impressions grow by 10% in 2021. This is something to watch, as this number could gradually increase as Meta introduces the ability to display ads on Whatsapp, the only app in the family without monetization.
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According to Meta, “on the impressions side, we expect further challenges due to both increased competition for people’s time and a shift in engagement within our apps to video surfaces like Reels, which monetize at lower rates than Feeds and Stories.”
For social media marketers, this can mean thinking carefully about how to allocate your advertising budget for maximum impact.
Considering there are 7.7 billion people in the world, the number of people using Facebook regularly is a staggering statistic that marketers should pay attention to.
For targeted ads, the predominant group is men between the ages of 18 and 34, with women in the same age group slightly behind.
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Simply put, if you want your business to be noticed by your target audience, Facebook is still proving to be one of the channels for conducting an advertising campaign.
If this spending pattern continues to grow, Facebook could collect more than $65 billion in ad revenue by 2023.
Yes, we’d love to see that! Facebook continues to dominate the market as the most used platform in the world, beating YouTube, WhatsApp and Instagram to the top spot.
For marketers, this means that a presence on Facebook is essential for increasing brand awareness, running targeted advertising campaigns and building a community.
How Much Does It Cost To Advertise On Instagram In 2021
Showing ads within the Marketplace can be at the top of your paid advertising strategy, but ignoring the channel (especially if you’re in the B2C market) can mean missing out on potential customers.
Meta reports that more than 562 million people have the potential to target Marketplace. That’s 26% of Facebook’s total ad reach.
With more people running ads on Twitter in 2021, that number is expected to continue to increase in 2022. Consider getting in on the Twitter advertising action now, before the space becomes too saturated.
Which is not surprising because Americans seriously love Twitter. The US is the country where Twitter is most popular with more than 77 million users, followed closely by Japan and India with 58 and 24 million people respectively who have signed up to the micro-generation site.
Instagram Statistics For Marketers In 2023 (data & Trends)
So, if your target audience for advertising campaigns is the US market, Twitter is the perfect social network to run campaigns.
For marketers, this signals that Twitter is a space for creating advertising campaigns aimed at a slightly older generation.
Although this number is not very high, it is important to remember that Twitter is a relatively niche platform and 5.8% of people could be your engaged target audience.
This number has been held steady since 2020, so advertisers don’t have to worry about their campaign going unnoticed. However, this means that with such a short window of potential exposure, Twitter ads need to stand out and be creative and engaging.
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Showing ads on Twitter is relatively cheap. Average CPM is $6.46. That’s 78% lower than Pinterest, which is $30.00 CPM.
Compared to the fourth quarter of 2020, Snapchat’s DAU count increased by 20% to 319 million. This trend represents the fifth consecutive quarter in which the social media platform has seen an increase in daily active users.
Also note that 72% of Snapchat ad viewers weren’t even reached by TV ads, according to the same Neilsen study.
TikTok has officially become the video platform of choice as we see more users logging in at least once a month compared to Snapchat. But all is not lost for advertisers!
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By 2025, Snapchat will reach just under 50 million Gen-Z users, making the platform an ideal space to display ads targeting that demographic.
Gen Z recall rates are more than double the recall rate of Gen X. Today’s kids have an impressive 55% recall rate, compared to boomers, who have a 26% recall rate.
Want more Snapchat ads? Check out this complete guide on how to get the most out of your Snapchat advertising strategy.
In America, according to Pew, the more money a person earns and the more education they have, the more likely they are to use the platform.
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Whether you’re looking for an audience based on experience, industry, or company size, LinkedIn offers you more than 200 targeting properties to ensure your campaigns are seen by the right people.
Because LinkedIn ads can target users by industry and workplace, they are especially useful in generating leads for marketing and