Free Advertising Ideas For Small Business – Social media marketing is a powerful way for businesses of all sizes to reach potential customers. People discover, learn about, follow and buy brands on social media, so if you’re not using platforms like Facebook, Instagram and LinkedIn, you’re missing out! Great social media marketing can bring great success to your business by building a loyal brand following and even increasing leads and sales.
Social media marketing is a form of digital marketing that harnesses the power of popular social networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting whenever you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes:
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Social media marketing also includes paid social media advertising where you can pay to get your business in front of a large number of targeted users.
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With such widespread use and versatility, social media today is one of the most effective free channels for marketing your business. Here are some specific benefits of social media marketing:
The larger and more engaged your social media audience is, the easier it will be for you to achieve your marketing goals.
As for the benefits above, don’t take our word for it. Let’s take a look at some social media marketing statistics that prove their power:
A successful social media marketing strategy will look different for every business, but here’s what they’ll all have in common:
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Now that you know the basics of a social media marketing strategy, it’s time to put it into action. Your social media marketing plan is the roadmap for implementing your strategy. It structures your efforts so you can measure success and ensure you’re spending resources wisely. Here’s how to create your social media marketing plan:
Ready to get started with social media marketing? Here are some social media marketing tips to get your social media campaigns started.
In line with other areas of internet marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and provide truly valuable information that your ideal customers will find useful and interesting. This includes:
It also means using a variety of social media formats, including images, videos, stories, live streams, online stores and more.
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Using social media for marketing allows your business to project its brand image on various social media platforms. While each platform has its own unique environment and voice, the core identity of your business, whether it’s friendly, fun or trustworthy, should remain the same.
In other words, don’t just log in once a month to schedule all your posts. Social media channels are communities. You need to pay attention to who is engaging with your content and respond to comments, like, share and comment on their posts, broadcast live streams, post real-time polls and questions to spark discussion and repost others’ content .
Don’t let anyone tell you that Instagram is the most visual social media platform. They are all! If you want to stand out on someone’s feed, you need to accompany your posts with attractive visuals – photos, illustrations, text turned into art. Content creation tools like Freepik and Canva have templates and features that allow you to quickly create visuals that look professional, have your logo on them, and match your brand.
Social media is a busy place, so if you want to engage your audience, you need to regularly post great content. The secret to this? The three R’s:
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We’re constantly looking for ways to show up on other people’s feeds, but we forget that there’s value to be gained from our own. Track your competitors to track them, gain insights you can adapt to your own strategy, and identify gaps you can fill. Follow influencers to stay on top of trends and learn. Follow brands that share your values or have great content strategies for inspiration and out-of-the-box ideas.
You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool to help you measure your most successful social media marketing techniques and determine which strategies are best to ditch. Attach tracking tags to your social media marketing campaigns so you can monitor them properly. And don’t forget to use analytics on each social platform to further understand which of your social content is most effective for your audience.
Among the many reasons to advertise on social media is that it is a very cost-effective way to expand your reach. If you play your cards right, you can offer your content and offerings to a large audience at a very low cost. Most social media platforms offer incredibly granular targeting capabilities, allowing you to focus your budget on the exact types of people most likely to be interested in your business. Below are some tips and resources to get started with social media marketing. paid social networks:
Speaking of Facebook ads, how does your account actually work? Find out with our free Facebook Ad Performance Estimator.
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The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat. Different social media marketing sites require different approaches, so here’s a quick overview of each – user base, main vibes, pros, cons, and content types.
You can get a complete overview of each platform here: The Biggest, Baddest, Most Popular Social Media Platforms and How to Harness Their Power.
Facebook is the largest social media platform in the world as well as one of the largest local business directories. People of all ages use it to connect with friends and family, participate in groups and forums, find and visit businesses near them, and follow brands. Facebook is a great social media marketing platform for:
Organic reach on Facebook is limited, so if you’re looking to generate leads or find a new audience, Facebook ads are your best bet.
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You might not think of YouTube as a social media marketing channel, but it qualifies: you can post videos to your channel; share, comment and like other videos and follow other accounts you like. In addition, there is a special video stream on your home page. The key to social media marketing on YouTube is not “going viral” but adding value. It is best for:
Although it arrived on the scene years after LinkedIn and Twitter, Instagram quickly surpassed these platforms and reached one billion monthly active users in 2018. It is popular for its variety of content formats, including feed posts, stories, live streams, reels and IGTV. People use Instagram to follow influencers and brands they buy from and support their personal values. Create your Instagram bio, then use it to:
The cost of advertising on Instagram is usually higher than on Facebook, but the good news is that the organic reach is also higher.
LinkedIn may be a professional network, but it’s also an inspiring community that values leadership, learning, and core values. So, in addition to using it for networking, prospecting and sharing industry information, it’s also a great place to express your company culture and build your personal brand alongside your business brand. There are many LinkedIn Company Page features that you can take advantage of, so be careful when creating your page. LinkedIn is a great platform for:
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Twitter is a beautifully tangled web of quick thoughts, useful information and lively discussion. You should be regularly active on every social media platform, but it’s especially important here. Many people use Twitter to get news, follow brands and serve customers. Be sure to retweet when a customer has something nice to say about you, and remember to answer people’s questions whenever possible. For effective social media marketing on Twitter, you can:
Snapchat isn’t just for teenagers. The largest age group (75%) ranges from 13 to 34, and thanks to Snap Maps, geofilters and a partnership with Gannett, it’s more locally focused than you might think. While you can’t build relationships on the platform, you can build an audience with fun images and short videos. Use Snapchat to:
TikTok is the fastest growing social media platform of all time, taking just five years to reach one billion monthly active users. Although it is known for dance, there are countless popular categories on the platform that continue to grow. Companies are finding ways to use it as a marketing channel, but remember that people use TikTok primarily for entertainment, so make sure your videos reflect that. Use TikTok to:
You can find our pick of the best social media marketing courses here, but these are definitely our favourites. Use them to grow your social media presence through organic and paid methods.
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The LOCALiQ Social Media Marketing Lab contains a wealth of information and ideas suitable for any business, small or large, local or national, starting from scratch or looking to improve.
