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Advertising And Promotion An Integrated Marketing Communications
This course covers advertising and promotion, the role of social media, blogs, mobile messaging and other marketing tactics. Each chapter includes tools that allow students to apply concepts to real-life situations to help them retain concepts. The 8th edition includes comprehensive analysis of social media, blogs, and mobile devices to help students understand the complex links marketers use to connect with consumers.
Integrated Marketing Communication (imc)
Citation Styles for Integrated Advertising, Promotion and Marketing Communications, Global Edition Integrated Advertising, Promotion and Marketing Communications, Global Edition How to cite your reference list or bibliography: Select your referencing style from the list below and create a citation. Click “Copy”. . If your style is not listed, you can start a free trial to access over 20 styles from the eReader.
Clough, K., and Buck, D. (2017). Integrated Advertising, Promotion and Marketing Communications, Global Edition (8th ed.). Pearson Retrieved from https:///book/811766/integrated-advertising-promotion-and-marketing-communication-global-edition-pdf (originally published 2017)
Clough, Kenneth and Donald Back (2017) 2017. Integrated Advertising, Promotion and Marketing Communications, Global Edition. 8th Edition Pearson https:///book/811766/integrated-advertising-promotion-and-marketing-communication-global-edition-pdf.
Clough, K. and Buck, D. (2017) Integrated Advertising, Promotion and Marketing Communications, Global Edition. 8th Edition Pearson Available at: https:///book/811766/integrated-advertising-promotion-and-marketing-communication-global-edition-pdf (Accessed: 14 October 2022).
Advertising And Promotion: An Integrated Marketing Communications Perspective: George E. Belch: 9780071314404: Books
Clough, Kenneth and Donald Back Integrated Advertising, Promotion and Marketing Communications, Global Edition 8th ed. Pearson, 2017. Web October 14, 2022
