How To Start Your Own Cleaning Company – There is an old English saying, “Where there’s dirt there’s money.” That means wherever there is dirt, someone is paying to clean it up. This is where the cleaning business comes in.
The cleaning profession is unlikely to ever go out of style: it may change and evolve over time, but it has largely remained the same throughout recorded history.
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Today, the cleaning industry can be divided into four types: residential cleaning, commercial or caretaker cleaning, special cleaning and dry cleaning/laundry.
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Although these cleaning services are very different, they still suffer from a major setback: in tough times, they are very sensitive to economic downturns. When the economy suffers, people see cleaning services as a luxury and start cutting back on them first.
This explains why during the Great Recession or Global Crisis of 2007-09, industry revenues fell by 5.3% in 2008 and then again by 6.1% in 2009.
However, the negative only emphasizes the positive: In 2015, there were around 875,000 cleaning companies in the US with a total of 3.5 million employees. Even better, in 2015 the cleaning company’s sales reached $51 billion!
If you are a cleaner or considering entering the cleaning business, now may be a good time to start or expand. Business is recovering from the global economic crisis and more and more regions are experiencing prosperity.
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But starting a cleaning business has some things in common with starting any other business – you need a strategy.
Of course, you can ignore this advice and just go door-to-door, bucket in hand, and ask people if they want their homes or offices cleaned. Of course they will trust you, of course they have heard of you. Of course they will let you into their houses or shops.
Not so much. There are many things to consider before starting the cleaning business, but where do you start? And how do you start?
This is where this guide comes in. Today we’re going to go over the pros and cons of starting your new cleaning business and how to prepare your basic business plan and tools.
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We will also go over the necessary hardware and software you will need, how to create a social media marketing strategy and how to get your first customers.
The first and biggest part of starting your own cleaning business is the total freedom that comes from being self-employed.
You have the ability to set your own schedule and the knowledge that your work is (literally) in your hands, rather than being accountable to someone else.
The other advantage is that you can mostly start the business without high upfront costs. For example, most household cleaning requires standard equipment found in most homes.
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Even better, you’ll start making money right after you start cleaning, as most pay either daily, weekly or monthly.
Third, the industry is quite flexible. You can start your cleaning business full time and devote 8 hours or more to your job every day. Or you can do it part-time, since either your studies or other tasks will take up the rest of your time.
Either way, the job’s flexibility means you can fill your schedule with cleaning tasks if you offer quality services.
The last great thing about the industry is that there is a wide variety of cleaning fields. I’m not just talking about the four big categories above.
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There are many cleaning niches that allow you to expand in a number of ways – or expand to one and specific. This includes everything from air ducts and vents, mattresses or even, as with Sunshine Cleaning, biohazard removal/crime scene cleanup.
The first disadvantage is linked to the first advantage – with great independence comes great responsibility. You can decide things yourself, but – and this is especially true when you have employees – you also have all the responsibility.
You have to work many more hours than usual, always be available and take care of all aspects of your business.
Second, while the cost of household cleaning products is not high, the cost will be quite high if you want to start a laundry service.
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This also applies to other special cleaning services. The more specialized the cleaning becomes, the more specialized the equipment can be. And while you see the potential in this niche, you must first find the money to buy the necessary equipment.
Also, because the entry barrier is quite low, it is easy to get started and the income is generated relatively quickly, many independent cleaners are popping up all the time.
In fact, you are now one. With great competition comes more work to get noticed and possibly lower prices. Hopefully the quality of your cleaning is high, but you still need people to know that you exist and that your wonderful services are available.
It is good to know the ins and outs of the business to ensure you are prepared for the ups and downs that are sure to come.
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But if you’re really thinking about starting your own cleaning business, you need to be more than aware of the general trends in the industry. You need to do your homework and that includes a business plan first.
A good business strategy depends on a good business plan. There are many different ways to create a business plan, but they all cover a few basic points.
First, determine what your market looks like. That means: what area do you want to work in, what is the average income level in that industry, who are your likely customers, etc.
Of course, those who are likely to use your services are college educated, middle aged and upper middle class or above. Your market must include these types of customers, and if you don’t have these customers in your market, change your market.
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Who is your main competition and what are the other minor competitors? What do they have that you don’t, and what can you offer that they don’t? What makes your services unique – what problem do you solve?
To start creating your business plan, download one of the free business plan templates from . They will really simplify the process of completing this important step – and the best part is that it’s free.
Business plan templates from will help you simplify the important task of creating your business plan. Files are available for Word, Excel, Open Office and Powerpoint.
For your well-being and the safety of your customers and your customers, it is recommended that you take out insurance. This type of insurance will depend on the type of cleaning job you will be doing, but you need to have some coverage regardless.
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There are many situations where homeowners – and almost certainly office managers – will not accept cleaning agents unless they are insured.
This is logical since you go to their homes and offices when they are probably not there.
Insureon has a great website to help you calculate insurance coverage estimates based on the type of cleaning company.
For example, the annual prices are stated for domestic help and household cleaning. General liability costs about $275-$700, a business owner’s policy $725-$1,056, workers’ compensation $1,600-$3,200, a bond $100, etc.
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These numbers can make anyone a little dizzy, but it’s important to know what kind of coverage is required to run a reliable and successful cleaning business.
Because the barrier to entry is quite low, working as a domestic helper or commercial cleaner does not require much expertise.
If you have ever cleaned your own home, you are probably qualified to clean other people’s homes as the work is similar. In general, you should know which chemicals are suitable for which materials in order not to damage certain pieces of furniture and have to replace them.
However, sometimes owners require other types of cleaning that new cleaners may not have encountered, but the process is not overly complicated.
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The situation is similar with commercial cleaning – when it comes to cleaning smaller offices. Larger offices with tiled lobbies may not be one person to handle.
It would also require greater equipment and knowledge of that equipment. The training should not be too long – cleaning equipment is generally not complicated.
For laundry services and other special cleaning, the knowledge required corresponds to the specialization level. High specialization, probably highly specialized tools. This applies in particular to dry cleaning, which requires knowledge of production materials and cleaning processes.
You may also need to obtain a DBA (Doing Business As) and vendor license in the US. You can get your DBA relatively easily by contacting your local county clerk or county administrative office.
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In general, depending on the size of your cleaning business, you may need to invest in other software. As the business owner, your responsibilities include the commercial side of your… business.
You send your customers invoices at regular intervals, and you must first decide whether this should be done daily, weekly, monthly or another time period.
You can download one of the many free invoice templates from by clicking here
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