Cost To Advertise A Job On Linkedin – With over half a billion members, LinkedIn is a great recruiting tool that allows you to post jobs, build your business name, and find passive candidates.
There are two ways to post jobs on LinkedIn: through paid jobs that reach passive and active candidates, or for free through your company page, personal profile, or LinkedIn groups.
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Paid posts reach those LinkedIn members who have the skills necessary for your job. When you pay to advertise your job, LinkedIn:
If you already have a LinkedIn account, go to step 2. If not, create a LinkedIn profile. This is easy to do. Go to the LinkedIn home page and follow the prompts to set up a new account. LinkedIn asks you to enter your professional and personal information and add a photo.
You are ready to create your company page on LinkedIn. Click on the “Work” drop-down menu in the upper right corner of your page, next to your avatar. There is an option in the dropdown list: “+Create a Company Page.” Click here to begin. You must choose a unique URL for your business page and business description (250 – 2000 characters including spaces).
Think of your company page as a virtual storefront for potential candidates (and clients). This is where your jobs are posted – and where candidates will get their first impression of your company. So sell your story. Describe your products, mission and values, along with anything that makes you different from other employers (such as benefits and perks). Avoid using jargon – without jargon you will attract more qualified candidates.
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Click the job icon (which looks like a boss) at the top of your home page, and then click “Post a job” on the right.
You will be redirected to another page to re-enter your LinkedIn account information via the LinkedIn Recruiter login page. Enter your LinkedIn account information.
You will then be prompted to enter the company, job title and posting location of your job. LinkedIn will tell you how many of its members (potential passive candidates) have the same job title you’re recruiting for. In this example, 730,014 LinkedIn members have the job title “Editor”.
LinkedIn will ask you to write a job description. It will also hide your business description from your business page.
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LinkedIn includes skills from the job description you submitted. You will also be prompted to select the skills required for your role. Entering a list of relevant skills will help get your job to the right candidates for the job. LinkedIn recommends entering at least 10 skills to attract a target group of candidates.
LinkedIn gives you two options: let candidates apply using their LinkedIn profiles and receive an email when they do, or direct them to an external site to apply.
You can also use an Applicant Tracking System to collect your applications from LinkedIn and other job boards in one place.
LinkedIn uses a pay-per-click model for job postings. This means that you will be charged based on the number of applicants who click on your listing.
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You are ready to view your job. Enter your payment details. Note: LinkedIn model bills you pay per click every month, but you can close your job posting whenever you want.
This works well if your LinkedIn Company Page has a certain number of potential candidates. Post an update on your page, with a link to your job posting. Whenever you post a new update to your page, it will appear in the News Feeds of people who like your Business Page. Candidates can refer or refer people they know to your job posting, or comment on or refer them, further increasing their reach.
LinkedIn groups are places where professionals within the same industry come together to share content, develop business contacts, and post and view targeted job opportunities. Many groups have separate “Jobs” sections where you can advertise your job openings. For example, here is a vacancy within the Big Data & Analytics group:
Note: Group administrators may review your request to join a group or ask you for more information before granting you access.
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Share a listing on your own profile by posting an update with news of the vacancy. Your professional connections can see and share your update. Here is an example:
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Good recruitment is not just about posting vacancies. It is also important to build your brand to connect with passive candidates. Building a strong company brand opens the door to better employees, shorter time to fulfillment, and better retention rates.
Know your audience. Keep your job descriptions clear, don’t ask too much and sell your job and your company. Make sure your description reflects what LinkedIn identifies as the top three things candidates want to know about your company:
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Showing employees and new hires on your company page humanizes your business. It will also show some of the best potential candidates that you care about how you treat your employees and that you are proud of their achievements.
The way you write InMails says a lot about your business. Be courteous, spell your recipients’ names correctly, and personalize your messages. Template emails can save time, but it’s best to personalize your messages to speak directly to the passive candidate you’re trying to recruit. Learn about their work, mention one of their achievements – double check their name – and keep your message short – no more than 100 words.
Product updates, achievements, business news, events – if you’ve written about them on your website, promote them on your LinkedIn company page or your own profile. Your fans will appreciate these updates. Also consider publishing your own articles on LinkedIn using the LinkedIn publishing platform. Publishing on LinkedIn has three benefits: you share your knowledge and expertise, you build a following, and you develop and strengthen your own professional identity.
LinkedIn Recruiter and LinkedIn Recruiter Lite are subscription services that provide more InMails and better access to candidates – more than what you get from posting paid jobs.
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LinkedIn Recruiter Lite gives you more visibility and access to candidates beyond the profiles and InMails you get with paid jobs. With LinkedIn Recruiter Lite you can:
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Not only is LinkedIn great for recruiting, but it also gives your employer a chance to boost branding. Employers can create company pages, join LinkedIn groups in relevant industries, and participate in industry discussions. Companies can show that they are even more attractive to potential applicants.
Keep it concise. Write shorter job postings to get more applicants. Be careful not to be too casual, let candidates know what’s in it for them, and don’t spend too much time talking about your company. These tips can help you generate more applications for every job posted on LinkedIn.
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The most important part of a good candidate outreach message is the recipient’s name. State your company and your role. Be human – people get a lot of spam on LinkedIn! Show interest in something the recipient has done or accomplished. Include a question or call to action to encourage a response.
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It does not deny that the world’s largest professional network, LinkedIn, which started in a living room in 2002, has more than 722 million people in 200 countries. To put things in perspective, if LinkedIn were a country in itself, it would be It has twice the population of the US. Weekly, 40 million people use LinkedIn to search for jobs, and 50 million companies are listed on LinkedIn according to statistics shared by LinkedIn. If you are looking for how to post a job on LinkedIn, this article will show you how bonus tips can help increase the visibility of your job.
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Because of its mission and scope, LinkedIn should be on every recruiter’s list as a must-have sourcing platform. So before we tell you how to post your job on LinkedIn, make sure you’ve created a Company Page. It’s free to create and you can post updates or events to your news feed for free.
In the wizard that opens, fill in all the details related to the post, including the post title and description (Freshteam has many built-in JDs for you to choose from, as shown in the screenshot below)
It’s time to publish your vacancy! When you’re ready to post your job live, click ‘Publish’. This makes you work
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