Ways Of Advertising A Small Business – As we close the door on another calendar year, it’s time to start thinking about effective marketing ideas for small business owners in 2018. One of the smartest things a small business owner can do for their business is to invest more time in business than development. his work. small business marketing plan that sets them apart from the competition.
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Ways Of Advertising A Small Business
Your story can be an effective marketing tool. Get the word out about how and why you started your business in your flyers, website, social media and emails. Create an emotional connection with your customers so they know why they should support your small business. While people are looking for a deal, its story (and many others) will set your business apart from the retail giants.
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Add some facts to your small business impact story. Tell your customers that 54% of all sales in the US are made up of small businesses. Also, remind people that small businesses like yours have a positive impact on their local economy, as they provide 55% of all jobs.
The National Retail Federation (NRF) found that more than half of online holiday shoppers bought items recommended by a retailer. Create a gift guide to empower customers and cut through the clutter. Designing a gift guide doesn’t have to be time-consuming or difficult. Your gift guide can be as simple as a blog post with a list of gifts, descriptions, and links. You can also hire a designer to create your website and print gift guide.
Get inspired by Oprah’s Favorite Things, where Oprah showcases a variety of business items. Use this principle to add your products to the gift guides of popular influencers and bloggers. For a small commission, some bloggers are willing to help small businesses promote their giveaways to their audience.
Tap into the curiosity of the unknown by offering to keep a secret in your marketing campaign. If you have an email list, send emails to your subscribers offering various discounts or gifts. Your call to action should take your subscribers to a landing page with one of your offers. You can get a little more technical with your mystery offers by using a tool like Zembula, where your subscribers digitally “scratch” their screen to unlock a mystery prize.
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If you don’t have a website or email list, take your mystery offer offline. Let customers choose their in-store secret offers by spinning a wheel or drawing from a hat.
Give your customers a free gift after they spend a certain amount. Drive foot traffic from email subscribers by asking them to print out an offer or show it on their mobile phone in-store to redeem a free gift.
Take the opportunity to promote your business by offering useful brands such as calendars or pens. Or offer a reward or loyalty system to customers who create an account in your store. This encourages customers to collect points if they receive a prize or coupon when they reach a certain number of points.
Haste makes people act fast. Once you’ve created an urgent campaign, start advertising through email, social media platforms, and even physical banners around your store. The announcement continued with the closing bell commercial. This will let your customers know that the offer is about to expire and they need to act fast if they want to get the best deal. Reminding customers that time is running out increases the level of urgency and compels action. It’s a way to get clients out of a dormant state and into an active state.
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A 2017 BrightLocal study found that 85 percent of consumers trust online reviews as well as personal recommendations, and 73 percent of consumers believe positive reviews instill more trust in a business. More people than ever are searching for reviews, and nearly every consumer has looked up a local business online at least once this year. In fact, according to the same research, 7 out of 10 consumers will leave a review if asked. Many businesses struggle to differentiate themselves from the competition, so a positive online reputation is key to helping customers make a choice.
Set up profiles on multiple review sites to make it easy for your customers to leave reviews, and be sure to stay active by thanking positive reviews and answering any questions they have.
The NRF survey found that six out of 10 respondents would be happy to receive gift cards. Satisfy the demand for cards as the gift of choice by building a marketing campaign around gift cards. Offer plastic and electronic gift cards to give customers more options. Your marketing campaign can include a gift card or free gift card when customers spend more than a certain amount in-store or online.
Encourage customers to interact in store by setting up a scavenger hunt. You don’t have to have a big shop for this. Give customers a short list of the items you have in your store and ask them to provide pictures of hidden items at checkout to receive a discount. A scavenger hunt is a good way to encourage customers to look around your store. Hide some items in the back to encourage customers to browse the entire store. Limit the scavenger hunt to a few items and make it a short game so that customers don’t lose interest.
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Direct your customers to in-store markets with floor-adhesive foot stickers. Be creative with the type of footprint you use. If you’re a women’s store, use high heel footprints, or if you’re a pet store, use footprints. Search online for companies that specialize in floor graphics to order your custom print.
The numbers are strong when competing with larger companies for sales and customer loyalty. It makes sense to network with other local small businesses to increase your marketing power. Team up with multiple businesses to share the cost of advertising to reach more people.
Consider cross-promoting your products with compatible local businesses. For example, if you own a store, you can partner with your store owner to offer a “buy one, get one free” coffee to anyone who produces a receipt from your store. In return, you offer a discount to your store’s coffee shop customers.
Partnerships are important and should be part of your small business marketing campaign. Since 91% of consumers want the products and services they use to support a cause, consider adding an element of giving back to your marketing campaign. Find a way to involve your customers in your philanthropic efforts.
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If you want to promote your local food bank, why not encourage your customers to drop off perishable items? Alternatively, you can choose to donate a percentage of your profits to a charity of your choice. Announce your fundraising goal and let your customers know how their donation will make a difference.
Hosting an event in your store is a great way to build brand awareness and connect with your customers. A well-run event is a great source of publicity and customer acquisition for a business, and it doesn’t have to break the bank to be effective. Offer freebies like cookies and place your cookies in strategic locations, such as near discounted items or gift cards. As a small business, you may be able to stock items that cannot be carried in larger stores, so put your unusual and unique items front and center to attract customers’ attention.
Videos about your product or service on YouTube can help promote your business and brand. Showcase new products, offer tutorials, and talk about relevant (and interesting) things happening in your industry. Create useful content for your audience, such as educational videos that help them better understand your product.
HubSpot predicts that by 2019, video traffic will increase to approximately 80 percent of all internet traffic. In this digital age, advancements in video marketing are giving smaller companies a competitive edge.
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Use social media to create sweepstakes. Use tools to help you create social media quizzes, contests, sweepstakes, and coupons. Most tools have pre-made templates that can be branded with your business colors and logo.
Ask social media users to provide their email addresses for a chance
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