Beyond the QR Code: Leveraging NFC for In-Store Engagement
Beyond the QR Code: Leveraging NFC for In-Store Engagement In recent years, Quick Response (QR) codes have become a ubiquitous feature in retail marketing, allowing customers to access digital content and promotions with a simple scan of their smartphone. However, with the rise of Near Field Communication (NFC) technology, retailers are beginning to explore new and innovative ways… Read More »