Product Promotion Email Template – We all have ways to create great email campaigns. Although it’s not always easy to know how to get your recipients interested in promotional emails, now you can use our shortcut.
There is no standard email template to check the quality of the campaign, but there are several elements that complete the offer.
Product Promotion Email Template
In this guide, we’ll look at 9 main categories of promotional email samples and give you the key points to teach you how to write a promotional email that will delight your recipients and generate more revenue for your business.
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Promotional emails are a simple yet effective way to spread the word about your product or service. The purpose of promotional emails is to increase awareness, generate revenue or improve customer retention/loyalty.
Do you remember when the Promotional and community pages were launched in 2013? Gmail introduced this update to improve the user experience by filtering emails in tabs based on sender and content.
Now in 2019 there is a new update – a note on the Promotions tab. Comments in Gmail help you reach your customers by highlighting:
These annotations appear in inbox previews on Android and iOS (planned for desktop early this year), making them a great way to highlight key information like offers, expiration dates, and promo codes.
Product Promotional Email Template For Email Marketing 11341215 Vector Art At Vecteezy
This new advertising feature was created to help Gmail prioritize the most relevant promotional emails and provide a better email experience for customers.
Email ranking is based on specific Google filters and customer engagement metrics affect the visibility of your emails. Using Gmail markings will qualify your email as ‘Best Offer’, although this is not guaranteed. All other update emails can be found in the “Remaining Promotions” section.
Be careful with promotional emails. This is the kind of thing that’s almost guaranteed to end up in Gmail’s “Promotions” tab. This is the kind of thing that gets people really annoyed. When you send a special offer, segment your audience and use personalization to ensure the offer is relevant. Don’t send a discount code to someone who paid full price yesterday.
If there is real value for the customer, there can be real value for the business. As long as you maintain this balance, special offers can be a win-win.
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Headspace’s promotional email is one of our favorite samples. The image of the hero conveys a friendly, positive vibe that helps reinforce the benefits of Headspace to the recipient. It is a delicate and very attractive combination.
The narration gives you more serious reasons to start meditating. You can never have too much positivity, compassion or new people in your life! ?
Headspace uses the email subject line to offer a clear call to action, followed by a bold CTA to call to action. Backed by the clear benefit that life will be better when you join Headspace.
Moo’s sale entices you with a 10% discount on quality printing products. The brand builds trust again with the promise that “if your order is not what you envisioned, we will print it for free!” This effectively relieves the anxiety associated with shopping.
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This is a great example of a promotional email. Space NK uses everything from cash-out incentives to scarcity – “limited time only” to personalized social proof.
In addition, Space NK uses social proof, which provides “top rated” shopping ideas and 5-star reviews from other customers. This alleviates customers’ concerns about whether the brand is reputable and trustworthy.
Space NK uses special user account data to personalize emails containing relevant product offers and to summarize account usage.
Although there are many small “Shop Now” CTAs in this promotional email template, the main CTA is clear and stands out from the rest of the content.
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Just another promotional email from Moo. As you can see, the subject line is structured to highlight all the key points of this offer.
Moo uses the “Last Chance” image and the body copy “Offer ends January 2, 2019 at midnight” to create urgency to act quickly. Without a limited-time offer, recipients may choose to postpone their purchase, and some may forget altogether.
Cialdini’s six persuasive effects include a principle: scarcity. It’s based on the premise that people are more likely to do something if they think they might not get the chance to do it again. We don’t like to miss out, so we want to do something while we have the chance.
This scarcity principle is often applied in two ways: by limiting the supply to the quantity available (short supply) or by limiting the supply to a specific period.
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Learn about Cialdini’s six principles of persuasion and how you can apply them to your promotional emails to increase conversions.
Most 500px users are familiar with the “Plus” and “Awesome” accounts. They are often mentioned in emails and calls to action to be updated throughout the site. So when an email appears offering a discount, the foundation of knowledge is in place.
The important parts of this product promotion email template – “15% off” and “Upgrade now” – stand out well against the white background. Users know exactly what to do.
Special offers are often seasonal, and CrashPlan did something interesting with emails this holiday. If you give CrashPlan to someone else, you get two free months. This is useful for those who are on vacation, and the added incentives make it an especially useful email.
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This special offer is structured like a transactional email. The subject line – “You have a special offer on eBay” – sounds more like a casual notification than a promotional email campaign.
It’s no surprise to see a big email from Starbucks. They send out the best promotional emails (check out our latest welcome email).
In this email, which is only sent to “members”, they offer a buy three get one free offer for a very limited time. Almost all Starbucks offers are time-sensitive. This is because they need people to actually visit a place, not just order things online.
Avoid gray areas in email marketing. You know, that place where you’re not really sure if the email you sent will end up in your inbox or spam folder. Sales emails can be dangerous. Only send them to people who have clearly asked for them and will continue to engage with your emails.
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Zalando’s example includes simplicity, personalization and visualization. This promotional email is based on a very simple “Need to save” message.
Additionally, the narrative creates a sense of urgency in the subject line and the first paragraph. We recommend you hurry because the clock is ticking and this sale will end soon.
This Grammarly promotion uses a hand rule on the deck and places bets on a solid cash withdrawal incentive. And TODAY ONLY in the subject line creates a sense of urgency to prompt the recipient to take action and open the email immediately.
In addition to the solid 52% annual subscription discount, which is limited to 24 hours, there is also an additional incentive: two newspapers (The Guardian and The Observer – the sister paper published on Sundays) for one price.
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The crates and barrels do a great job highlighting the “60% in” in a contrasting color. This number is key, and this entire email promotion is built around getting attention.
This promotional email sales sample is packed with eye candy. The photos are great, the clothes and accessories look great, and the email text has several calls to action.
This is a common theme you will see at major retailers. They throw a bunch of stuff at the wall and see what sticks. If you have data, personalization is better, but if your product selection is as old as Target, you can use it to your advantage.
You have the green light to send an update email (to people who signed up), but don’t offend your subscribers or annoy them.
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Use the embedded context of the holidays to create a message that’s welcome in your inbox.
Tod’s latest promotional email is a must see. They direct you to their picturesque fairy tale with colors and a concise message, telling compelling stories to grab your attention. All Tod’s campaigns are stylish and consistent. The clear terms of the offer are highlighted at the top of the email for your information and the offer is transparent.
The latest Valentine’s Day promotional email is consistent with Tod’s general marketing communications. The team at Tod’s know how to add a little sugar but not overdo it and keep it tasty.
Christmas is about giving gifts. With Monzo, you can share £10 off with your friends and make them happier at this special time of year.
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Monzo’s Christmas offer is a great example of how you can use seasonality to promote your referral program. Every friend you refer will get £10 when they become a Monzo customer. This is a great way to reach new customers and reward existing customers.
Harry’s promotional email uses genuine humor and a conversational tone to engage trial users on Valentine’s Day. Harry’s
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