How To Advertise Your Business On Instagram – Do you want to promote your business on Instagram in a convenient way? We have compiled a list of ideas that will help you advertise and grow your ecommerce business.
Instagram used to be famous for a platform where people share photos of their food, hobbies, pets, etc. Well, now Instagram is more than just a platform for sharing photos and videos. Its popularity has grown over the years and now, more than ever, Instagram is being used to establish various campaigns and businesses. Also, this social media platform comes with useful tools that turn it into a great advertising channel.
How To Advertise Your Business On Instagram
Mastering Instagram and how it can be used for promotional purposes is essential for any ecommerce entrepreneur. And it becomes clear why it’s a great advertising tool when you look at all the special features:
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Creating an eye-catching bio is the first thing you should do when you want to promote your business on Instagram. When people visit your Instagram page, the first thing they look at is your bio. How come? Because it is the main source of information on the page.
Write a brief description of what your store offers and what makes it appealing to your customers. To highlight main points, you should include emojis – they help create a more colorful and attractive representation of your main tricks.
Mentioning your store’s contact information is important for increasing customer loyalty. Usually, the things mentioned include store address, contact phone number, email address, WhatsApp, Viber, Facebook, etc. However, do not enter unnecessary information that is not suitable for you.
Mentioning contact information is very important to some visitors. Create a communication channel in case of problems or questions.
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A bio can be a place where you can mention the hashtags of your business. Usually, the hashtags you mention in your bio are ones your followers may use for a variety of reasons.
They can use them to interact with you by sharing their experiences of buying your products or services. In turn, this allows you to monitor the activity of your audience and estimate how your products or services are perceived.
In addition to hashtags, Instagram allows you to add a link in your bio section. Make sure you provide your customers with a link to your real online store.
Now let’s take a closer look at the importance of hashtags and what they can do for your business.
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Adding popular hashtags to your posts will help people search for something in particular. Once they click on a hashtag, they’ll see all the posts tagged with it and, thus, search for more valuable content.
Note that Instagram allows you to include up to 30 hashtags in your posts. However, don’t add too many hashtags as the posts will just look like spam and Instagram users will ignore them.
Monitoring the reviews left by your customers can make a difference for your business. For example, you can understand whether or not customers are satisfied with their purchase. This can go a long way in improving the quality of your service.
Customer reviews help spread your business among your customers’ friends and followers.
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Additionally, you can use customer reviews as marketing materials to promote your business. The reviews you repost will be a testament to your store’s services and true customer experience.
An online business can offer many products to its customers. It’s essential to ensure that customers don’t get lost in all of them. By using different hashtags, your followers can filter their searches according to different criteria: type of product, items sold, special offers, etc. However, it depends on the hashtags you use.
Ecommerce entrepreneurs can use hashtags to establish a store’s identity. In this case, the hashtag must be unique and pertain only to your business.
Want to use hashtags without including them in the actual post? Well, prepare to be blown away, because not many Instagram users follow this strategy. But first, here are some ways you can use hashtags and make them more visible.
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Another way to achieve this is to separate hashtags from the main text by using different elements as separators. Emojis can work fine, like regular whitespace or other text separators (colors, periods, etc).
However, there is a strategy that many Instagram users don’t know about. It allows you to completely hide emojis, while still getting the benefits of their effectiveness. To do this, after publishing a post, add a comment. You can comment anything, it doesn’t matter. But keep it simple and add an emoji, whatever you like. Now, use the reply feature to leave another comment below. In the response, enter as many hashtags as you like. So, it will look like this: Below your post, there will be your comment and a reply to your comment with hashtags.
Your opinion! The one you wrote first, with the emoji. Your comment will be deleted, along with the hashtag reply. However, these hashtags will remain active and kept in post memory data.
Imagine that for a second: How long does it take to think of an idea for a post, edit photos and videos, respond to comments and direct messages, and so on?
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And all this must be combined with other important tasks that you have to take care of! They include updating your online store, improving your services, finding new suppliers and products, etc.
However, many of the typical aspects of social media can be automated which can save you a lot of time. To do this, you need to install an additional plugin.
The Social Rabbit plugin can help you a lot in this aspect. While it’s not free, it’s much more convenient than other similar tools.
What is the Social Rabbit? It is a WordPress plugin that allows you to automatically run and promote your online store across the biggest social media platforms. In addition, the rabbit creates posts based on the photos and phrases you tag, likes and comments on potentially related posts, and completely increases the recognition of your e-commerce business on various social media platforms.
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There is no denying that auto posting is extremely useful for promoting a business on Instagram. However, we can’t forget about creating posts the old-fashioned way.
The posts you create yourself make your account more natural, intuitive, and unique. Hardly anyone will want to interact with an account that looks like a bot.
You can display the item however you like and show how you use it in real life. This is very reassuring for the customer, as they cannot physically interact with the product.
If the video has entertainment value, it will most likely be shared. And this is another great way to raise awareness of your ecommerce business.
Advertise On Instagram
It’s not always necessary to make videos that showcase your products. You can mix up your content by showing a little behind the scenes, like your workplace or your colleagues, or simple explainer videos about your business.
And don’t forget the video reviews left by your customers. By sharing this type of content, you can connect even more with your followers! Fan-based content cannot be fake or made up. It’s as real as it gets and can be a lot of fun.
Instagram has a unique feature that allows users to post up to 10 photos or videos in a single post. It is very useful, especially for Instagram bloggers and different businesses. How can an e-commerce business use this feature most effectively?
This way you can introduce your new products to your followers, announce sales, present a special collection of products, etc., just by uploading them in a post.
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You can collaborate with someone and make them scream by sharing all of their different products in one post.
This can be an alternative to video, except you’re just posting multiple photos of the same thing from different angles. This way you can show different details from each side. Just make sure you take high quality photos.
With Instagram, people usually post only the best photos and videos of the most beautiful scenes, the most significant life moments and the most memorable events.
However, with Instagram Stories, users can post anything they want. Even if the image quality is not that good. This is because stories disappear 24 hours after posting. Thus, in fact, users do not feel the need to edit photos and can show their normal life, relieving them of the need to post edited photos and videos.
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You can try to create more personalized content and build a connection with your followers. Stories let you highlight your content with the different features, so you can give it a try. Additionally, you can engage with your audience by showing additional content that is not visible anywhere on your Instagram page, announcing sales or events, etc.
Instagram is bigger
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